A Quick Guide to Keeping Quality Email Lists

guide rapide pour conserver la qualit de vos listes de courriels

Having a quality email list does not only mean making sure you have people’s permission to contact them. Continuous and proactive management is necessary to maintain this quality at all times.

Three keys to a successful marketing automation campaign

cles de la reussite dune campagne automatisee

Automated marketing is a practical, even indispensable tool for your marketing actions. However, there is a lot of thought to be given in order to properly set up its sequences, which are activated at the right time for the right person. 

Bill 64: What will change to better protect personal informations

loi

With the tabling last month of the new Bill 64 for a better regulation of personal information, companies must start thinking about its impact on their activities and the seriousness of the project when sanctions will be applied. Here are the essentials to help you better prepare.