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Discover the importance of marketing technology (MarTech) in today's landscape: strategy optimization, automation, and personalization for an unprecedented customer experience. Explore how MarTech is transforming data collection, campaign development, and performance analysis for enhanced efficiency and ROI.
Personalization is an increasingly important part of retail in North America. This responds to the needs of new generations of consumers (Generation Y) for whom the purchasing process has changed significantly compared to previous generations. In fact, 71% of current consumers are disappointed when a shopping experience is impersonal (Segment 2017) and 70% of millennial consumers are offended by brands that send irrelevant emails (SmarterHQ). These statistics remind us on the importance of personalizing the customer experience in order to attract their interest, obtain their loyalty and increase their shopping basket. However, to be able to differentiate yourself from the competition, you now have to push the customization to the maximum. It is now a question of hyper-personalization.
The beginning of the year is an ideal time to set goals and plan for the coming year. The end of sanitary measures and the return to a certain reality caused some upheavals in 2022. The year 2023 will be full of challenges as well. To address these challenges, here are 7 relationship marketing trends for 2023.
Crafting the perfect newsletter can be a tricky task, especially for those who are new to the process. You want to ensure that your newsletter is engaging, informative and attractive to your readers. Fortunately, you don’t have to be a marketing whiz to create a great newsletter.
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