May 16, 2014
While many speak of Big Data, Dialog Insight has decided to focus on Smart Data.
It is yesterday, on May 15, 2014, that Dialog Insight announced its spring news release for the Openfield platform. You think you already know our plateform? Think again! Read on to discover some of the new projects our team has been working on.
Generate customer insights
With its conversion and relational table modules, Openfield lets you track vistors well beyond a simple email click or viewing. The client profile is also populated with information such as visits to your website, client purchases and other information from your various contact points.
The Openfield platform offers an environment that centralizes customer knowledge and deploys high-impact marketing campaigns based on client profiles. Platform users design business rules and effective indicators that help them identify, for example, at what stage of the buying cycle is the customer or what is the client’s level of commitment with the brand, etc.
Marketing automation to gain efficiency
Moreover, automated mechanisms (APIs, imports, etc.) are available to allow users to better manage their data. In addition, integration with Google’s E-Commerce platform is now available to monetize communication results.
All customer engagement platforms integrate automated marketing tools. Openfield is no exception and offers a sophisticated business process module. Now in its third version, our visual solution for creating scenarios facilitates project mapping and implementation.
Dialog Insight can respond to the market’s best practices around the world. For over 2 years, our Anti-Spam Legislation (Bill C-28) compliance solution is in place and has been implemented for our clients. Over the last weeks, we have also implemented a powerful tool that allows customers to easily recover client consents.
With its Canada hosted servers and its proven technology, Dialog Insight’s Openfield platform is definitely the best solution to properly and safely meet the needs of Canadian businesses.
You want to know more about all the new Openfield features developed by Dialog Insight? Contact us and ask for a demo.