Many marketers who set up email marketing, social or PPC campaigns still resolve to driving leads and current customers to their website and blog pages. However, if these pages don’t convert them (aka: encourage them down your sales funnel), you are basically throwing money out the window. Better yet, you’re burning your hard-won marketing budget.
You see, a website homepage or a section on your website is meant to display general information about your company, products and services. Each website page has various links and encourages visitors to explore. That is why landing pages are so important. Here are our 4 tips to creating stunning landing pages that convert.
Are you struggling to understand why-oh-why potential customers are not showing the love and following through on their purchases? Instead of counting sheep, are you kept up at night counting sales conversions? Shopping cart abandonment is indeed a scary topic. Statistics abound at how high abandonment rates are—even in 2018 when there are more options than ever before to encourage potential or returning customers down the funnel.
But before you start worrying that your ecommerce site is turning into a barren wasteland of idling unfilled, semi-filled and overflowing shopping carts, there are some quick and easy solutions you can implement that can kick-start these carts into whizzing on over to the promise land of sales.
Landing pages are key to the success of any marketing strategy. A landing page is a web page that is specifically designed with the aim of collecting data about visitors or to urge them in performing an action. According to Marketing Sherpa, 48% of marketers create a new landing page for each campaign.
You attracted a visitor to your page? That’s good! Now, how do you convert this visitor into a lead or a client? A landing page for each of your offers provides a more complete experience and facilitates conversion through a precise and targeted message. Here are 8 features of an efficient landing page.
Defining who your audience is the basis of a good marketing strategy. How can you send a personalized communication to your target audience, well identify their needs and interests, and figure out the best way to reach them, if you don’t know who they are? Creating personas can help you in this matter. So, why not make this your new year’s resolution?
Customer engagement is on everybody’s lips these days. In a very competitive market, with highly informed customers, companies are on the lookout for ways to engage their clients. But what is the best approach to convert a product and service company into a client oriented company? How to give control to customers? And more importantly, whose responsibility is it?
With the increasing popularity of mobiles and social platforms, highly connected consumers are finding information in just a few seconds and can, more than even, control their user experience. In order to follow the trend, you have no other choice but to offer an incredible experience on all channels.