Customer Experience

Search results for Customer Experience
15 result(s)
734 435 Dialog Insight

Marketing personas: Are you doing it right?

Defining who your audience is the basis of a good marketing strategy. How can you send a personalized communication to your target audience, well identify their needs and interests, and figure out the best way to reach them, if you don’t know who they are? Creating personas can help you in this matter. So, why not make this your new year’s resolution?

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849 565 Dialog Insight

Customer engagement governance, who is it for?

Customer engagement is on everybody’s lips these days. In a very competitive market, with highly informed customers, companies are on the lookout for ways to engage their clients. But what is the best approach to convert a product and service company into a client oriented company? How to give control to customers? And more importantly, whose responsibility is it?

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734 489 Dialog Insight

6 tips to master client engagement

With the increasing popularity of mobiles and social platforms, highly connected consumers are finding information in just a few seconds and can, more than even, control their user experience. In order to follow the trend, you have no other choice but to offer an incredible experience on all channels.

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850 488 Dialog Insight

White Paper – 5 Tips For An Efficient Content Strategy

Learn 5 simple tips to begin or improve your content strategy.

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White Paper – Increase your sales with real time marketing

Learn the different implementation elements of your real-time marketing strategy and discover ways to offer a personalized customer experience.

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150 150 Dialog Insight

Omni-Channel Strategy – Adjusting to the Connected Client

Traditional commerce became E-Commerce, and then changed again to become Omni-Channel! Consumers are increasinlgy using different ways for making their purchases and they all cross roads at some point. Businesses have no other choices than to adapt their strategy to the new generation of these demanding consumers.

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150 150 Dialog Insight

Data-Driven Marketing: A Client Engagement Strategy

Client knowledge is the key to marketing success. The most successful companies know exactly who their customers are and what they wants. And they can adapt their communications to effectively reach their target. Simple, isn’t it? But how do we acquire this knowledge and use it to increase revenue?

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Private Property, Keep Out

I recently made a purchase in a retail store, like the majority of people do every week. As I expected, given that we have been accustomed to this for a few years now, the employee asked for my postal code at the time of checkout. Until then, it was fine…

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Relational marketing: from the old general store to Smart Data

Big Data made its appearance in relational marketing’s vocabulary about 2 years ago. With the amount and quality of information directly obtained from clients, environments and markets, we quickly realized that Big Data could generate indicators to help decision-making and also customizing business relationship with the customer. Now, how do we use Big Data in relational marketing?

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From Relational to Predictive: The New Way to Engage Customers

Not so long ago, video conferences, smartphones and all other electronic devices seemed to be special-effect gadgets from the latest science-fiction films. But these devices have now become part of our common day life. In 2014, it will be crucial for all serious marketers to be attentive and proactive as digital marketing evolves rapidly.

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