Customer Experience

Search results for Customer Experience
20 result(s)
1024 536 Dialog Insight

Marketing personalization: what steps to take?

Your customer knowledge increases. The amount of data available on your customers is also growing, but you want to use it better. You are then ready to know the main steps to marketing personalization!

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1024 536 Dialog Insight

Data-Driven Marketing: analytics and data management

Client knowledge is the key to marketing success. The most successful companies know exactly who their customers are and what they want. And they can adapt their communications to effectively reach their target. Simple, isn’t it? But how do we acquire this knowledge and use it to increase revenue?

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150 150 Dialog Insight

People of DI: Emilie Michaud

This month, for our employee portrait, we would like you to meet Emilie Michaud, Human Resources Manager at Dialog Insight.

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150 150 Dialog Insight

People of DI: Cindy Martineau

Each month of this summer, we will be presenting a portrait of a key employee at Dialog Insight. This month, meet Cindy Martineau, client experience coach and project manager.

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734 435 Dialog Insight

Are your landing pages failing to take off?

Many marketers who set up email marketing, social or PPC campaigns still resolve to driving leads and current customers to their website and blog pages. However, if these pages don’t convert them (aka: encourage them down your sales funnel), you are basically throwing money out the window. Better yet, you’re burning your hard-won marketing budget.

You see, a website homepage or a section on your website is meant to display general information about your company, products and services. Each website page has various links and encourages visitors to explore. That is why landing pages are so important. Here are our 4 tips to creating stunning landing pages that convert.

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734 435 Dialog Insight

10 surefire tactics to slash your shopping cart abandonment rates

Are you struggling to understand why-oh-why potential customers are not showing the love and following through on their purchases? Instead of counting sheep, are you kept up at night counting sales conversions? Shopping cart abandonment is indeed a scary topic. Statistics abound at how high abandonment rates are—even in 2018 when there are more options than ever before to encourage potential or returning customers down the funnel.

But before you start worrying that your ecommerce site is turning into a barren wasteland of idling unfilled, semi-filled and overflowing shopping carts, there are some quick and easy solutions you can implement that can kick-start these carts into whizzing on over to the promise land of sales.

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734 435 Dialog Insight

8 must-haves for a high converting landing page

Landing pages are key to the success of any marketing strategy. A landing page is a web page that is specifically designed with the aim of collecting data about visitors or to urge them in performing an action. According to Marketing Sherpa, 48% of marketers create a new landing page for each campaign.

You attracted a visitor to your page? That’s good! Now, how do you convert this visitor into a lead or a client? A landing page for each of your offers provides a more complete experience and facilitates conversion through a precise and targeted message. Here are 8 features of an efficient landing page.

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734 435 Dialog Insight

Marketing personas: Are you doing it right?

Defining who your audience is the basis of a good marketing strategy. How can you send a personalized communication to your target audience, well identify their needs and interests, and figure out the best way to reach them, if you don’t know who they are? Creating personas can help you in this matter. So, why not make this your new year’s resolution?

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849 565 Dialog Insight

Customer engagement governance, who is it for?

Customer engagement is on everybody’s lips these days. In a very competitive market, with highly informed customers, companies are on the lookout for ways to engage their clients. But what is the best approach to convert a product and service company into a client oriented company? How to give control to customers? And more importantly, whose responsibility is it?

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734 489 Dialog Insight

6 tips to master client engagement

With the increasing popularity of mobiles and social platforms, highly connected consumers are finding information in just a few seconds and can, more than even, control their user experience. In order to follow the trend, you have no other choice but to offer an incredible experience on all channels.

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Débutant

Vous êtes nouveau sur Dialog Insight ?

Cette formation vous apprendra les notions de base afin de pouvoir lancer vos premières campagnes et être efficace rapidement.

Contenu de la formation DÉBUTANT
Débuter avec Dialog Insight Éditer des courriels
Optimiser la livraison de courriels          Segmenter et cibler des contacts (1 de 2)
Gérer les données clients Analyser les résultats d'une campagne
Préparer une campagne  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Campagnes

Vous êtes responsable des campagnes ?

Ce parcours marketing vous aide à peaufiner vos envois et à optimiser vos résultats.

Contenu de la formation CAMPAGNES
Optimiser la livraison de courriels Personnaliser les contenus
Préparer une campagne Utiliser le marketing social
Gérer une librairie d’images Utiliser les tests A/X
Éditer des courriels Inspecter le rendu et les variantes du message
Envoyer des SMS et notifications mobiles      Analyser les résultats d'une campagne
Segmenter et cibler des contacts (1 de 2)  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

1 à 1

Les stratégies de personnalisation vous attirent ?

Découvrez les étapes de mise en place d’un marketing personnalisé et ciblé ainsi que son utilisation en temps réel.

Contenu de la formation 1-à-1
Créer une libraire de contenus Personnaliser selon le cycle d’achat
Développer des campagnes automatisées Segmenter et cibler des contacts (1 de 2)
Créer des scénarios déclenchés par des actions en temps réel (triggers) Segmenter et cibler des contacts (2 de 2)
Personnaliser les contenus Inspecter le rendu et les variantes d'un message
Dynamiser le contenu (ex : recommandations de produits)  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Analytique

Vous cherchez à comprendre vos résultats ?

Apprenez à analyser vos résultats, à connaître vos clients et à utiliser l’intelligence d’affaires pour offrir des contenus pertinents.

Contenu de la formation ANALYTIQUE
Identifier les meilleures sources d'acquisition Évaluer le rendement
Suivre les visiteurs sur un site web Sonder la clientèle
Explorer le cycle et les intérêts de la clientèle Utiliser les tests A/X
Définir des règles de scoring et des personas Analyser les résultats d’une campagne

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

E-Commerce

Vous avez une boutique en ligne ?

Ce parcours vous aide à offrir une expérience client enrichissante à vos acheteurs et à augmenter vos revenus de ventes.

Contenu de la formation E-COMMERCE
Combiner marketing et E-Commerce Évaluer le rendement
Développer des campagnes automatisées Ajouter des données au profil du client
Personnaliser selon le cycle d’achat Créer une librairie de contenus
Dynamiser le contenu (ex. : recommandations de produits)  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Génération de prospects

La génération de prospects qualifiés est un défi pour vous ?

Utilisez des stratégies web performantes pour acquérir de nouveaux prospects et augmenter vos taux de conversion.

Contenu de la formation GÉNÉRATION DE PROSPECTS
Développer des pages de destination Créer des processus d’affaires intelligents
Faire l’acquisition et la mise à jour de contacts Sonder la clientèle
Ajouter des options interactives aux formulaires Identifier les meilleures sources d’acquisition

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Admin

Vous êtes responsable de l’implantation ?

Ce parcours vous apprendra à configurer la plateforme, à gérer les utilisateurs et à synchroniser vos données.

Contenu de la formation ADMIN
Débuter avec Dialog Insight Personnaliser l’expérience utilisateur
Configurer Courriel, SMS et notifications mobiles Gérer les données clients
Développer un marketing distribué Optimiser la livraison de courriels
Définir les règles de sécurité et d’accès Ajouter des données au profil du client
Synchroniser les systèmes  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Beginner

You are a new Dialog Insight user?

This training course will show you all the basics to get you going quickly and send your first campaigns.

BEGINNER – Training outline
Get started with Dialog Insight Edit emails
Optimize email delivery Segment and target contacts (1 of 2)
Manage client data Analyze campaign results
Prepare a campaign  

Duration: 2.5h
Location: Online or onsite

Enroll me

Campaigns

You are in charge of campaigns?

This training course will help you polish your messages and optimize your results.

CAMPAIGNS – Training outline
Optimize email delivery Personalize content
Prepare a campaign Take advantage of social marketing
Manage an image library Use A/X testing
Edit emails Validate message previews and variants
Send SMS and push notifications Analyze campaign results
Segment and target contacts (1 of 2)  

Duration: 2.5h
Location : Online or onsite

Enroll me

1 to 1

You want to know all there is about personalization?

Discover how to implement a personalized and targeted marketing campaign, and how to use it real-time.

1 TO 1 – Training outline
Create a content library Personalize content based on buying cycle
Develop automated campaigns Segment and target contacts (1 of 2)
Trigger scenarios based on actions Segment and target contacts (2 of 2)
Personalize content Validate message previews and variants
Add dynamic content (such as product recommendations)  

Duration: 2.5h
Location : Online or onsite

Enroll me

Analytics

You are looking for answers in your results?

Learn how to properly analyze your results and better understand your clients in order to offer more appropriate content.

ANALYTICS – Training outline
Find the best acquisition sources Estimate ROI
Track website visitors Get client feedback
Explore client cycles and interests Use A/X testing
Define personas and scoring rules Analyze campaign results

Duration: 2.5h
Location : Online or onsite

Enroll me

E-Commerce

You have an online store?

This training course will help you offer buyers the best possible client experience, as well as increase your sales revenue.

E-COMMERCE – Training outline
Combine marketing and E-Commerce Estimate ROI
Develop automated campaigns Add data to client profiles
Personalize content based on buying cycle Create a content library
Add dynamic content (such as product recommendations)  

Duration: 2.5h
Location: Online or onsite

Enroll me

Lead Gen

Generating qualified leads is your everyday challenge?

Use efficient web strategies to acquire new leads and increase your conversion rate.

LEAD GENERATION – Training outline
Develop landing pages Create intelligent business workflows
Acquire and update contacts Get client feedback
Add interactive options to forms Find the best acquisition sources

Duration: 2.5h
Location: Online or onsite

Enroll me

Admin

You are responsible for implementation?

This training course will teach you how to configure the platform, manage users and synchronize data.

ADMIN – Training outline
Get started with Dialog Insight Personalize user experience
Configure emails, SMS and push notifications Manage client data
Develop distributed marketing Optimize email delivery
Define access and security rules Add data to client profiles
Synchronize systems  

Duration: 2.5h
Location: Online or onsite

Enroll me