Email Marketing

Search results for Email Marketing
80 result(s)
734 435 Dialog Insight

CASL: What you need to know before July 1st

Here we are. It’s officially the end of CASL’s grace period. A lot of ink has been spilled since the announcement of the Law enforcement and a lot of information was said about it, true and false. Over time, we kept you informed of the impacts and implications of the Law for your business. If you haven’t had the chance to read it, here’s a recent article informing you of the repercussions already felt by the implementation of the Law, and the important points to follow in order to comply. What changes after July 1st, 2017?

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Look back on the “Rendez-Vous DI” 2017

For its 3rd edition, Dialog Insight’s Rendez-Vous DI welcomed, on May 4th in Montreal, several dozens of marketing and technology professionals from various sectors of activity. The day, divided into two parts of training, technical and marketing, successfully met its objective by generating new ideas that participants were able to take away and apply in their daily work. Here is a summary of this day rich in learning.

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How to use animation to become an email superstar

Sending an email these days is like jumping in a fierce competition against hundreds of other senders to win a few seconds of your target’s precious attention. And, unless you have an incredibly loyal audience, you need to find clever ways to stand out from the crowd and maintaining their engagement with your brand. Adding animated elements in emails is extremely effective to draw attention, show your originality and increase your results.

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Email service providers – How to find your perfect match

You think that some email service providers offer more powerful tools, more attractive features, more user-friendly interfaces and better performances than yours do? Switching providers can be a very stressful process given the risk of disappointment and the time and resources required to analyze all the solutions and ensure a smooth transition between systems. So you don’t want to have to do this exercise too often! Here’s a short list of questions to ask yourself in order to make the best decision.

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White Paper – Practical Guide on Email Deliverability

Email delivery is quite important when you are responsible for email marketing for your company. This complex process deserves all your attention if you want to understand what can impact your delivery rate and what the related statistics mean.

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End of CASL’s grace period – It’s time for a look back

Just over 2 years have passed since the enforcement of Canada’s Anti-Spam Legislation. And on July 1st, 2017, the 36-month transition period provided to comply will be over. By now, you should already be able to prove that you have your contacts’ consent to send them commercial emails. But starting in July next year, any individual or organization who suffers an infraction will have the right to file a private action in court. So you will need to be especially careful.
To avoid some pretty hefty fines like those received by Porter Airlines and Rogers Media Inc., here’s a reminder of important aspects to apply when sending commercial emails.

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4 questions answered about emojis in email subject lines

They have already invaded our text messages. And emojis are now taking over our email subject lines. From smiley faces to suns and small animals, these everyday life pictograms are now a way to communicate. Adding a symbol in an email subject line is not new, but since most email service providers support them, they have become a common practice to make messages stand out in a crowded inbox.

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3 tips to cut your email marketing cost

If you are running a business, you are certainly looking for any possible ways to save money. And it’s pretty important you do this exercise once in a while if you don’t want to lose control and see your expenses rise like crazy. Email marketing is not the most expensive of all marketing tools, but if you are not careful, you can be spending money you could have saved otherwise. Follow these 3 tips and start saving now!

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5 emails you absolutely need in your e-commerce strategy

E-Commerce has become increasingly popular over the past years and the trend is far from dying out. To ensure you get the most out of your online store, here are some efficient email strategies you absolutely need to implement.

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6 easy segmentation methods to grow your email revenue

It takes nothing more than one click to lose a prospect. It’s even easier than losing your keys! What are your strategies to avoid that your subscribers lose interest in your business? Burying them under a flow of generic and boring emails is certainly not a good one. Segmentation is the first step towards an effective and relevant communication to captivate an engage your audience.

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Débutant

Vous êtes nouveau sur Dialog Insight ?

Cette formation vous apprendra les notions de base afin de pouvoir lancer vos premières campagnes et être efficace rapidement.

Contenu de la formation DÉBUTANT
Débuter avec Dialog Insight Éditer des courriels
Optimiser la livraison de courriels          Segmenter et cibler des contacts (1 de 2)
Gérer les données clients Analyser les résultats d'une campagne
Préparer une campagne  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Campagnes

Vous êtes responsable des campagnes ?

Ce parcours marketing vous aide à peaufiner vos envois et à optimiser vos résultats.

Contenu de la formation CAMPAGNES
Optimiser la livraison de courriels Personnaliser les contenus
Préparer une campagne Utiliser le marketing social
Gérer une librairie d’images Utiliser les tests A/X
Éditer des courriels Inspecter le rendu et les variantes du message
Envoyer des SMS et notifications mobiles      Analyser les résultats d'une campagne
Segmenter et cibler des contacts (1 de 2)  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

1 à 1

Les stratégies de personnalisation vous attirent ?

Découvrez les étapes de mise en place d’un marketing personnalisé et ciblé ainsi que son utilisation en temps réel.

Contenu de la formation 1-à-1
Créer une libraire de contenus Personnaliser selon le cycle d’achat
Développer des campagnes automatisées Segmenter et cibler des contacts (1 de 2)
Créer des scénarios déclenchés par des actions en temps réel (triggers) Segmenter et cibler des contacts (2 de 2)
Personnaliser les contenus Inspecter le rendu et les variantes d'un message
Dynamiser le contenu (ex : recommandations de produits)  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Analytique

Vous cherchez à comprendre vos résultats ?

Apprenez à analyser vos résultats, à connaître vos clients et à utiliser l’intelligence d’affaires pour offrir des contenus pertinents.

Contenu de la formation ANALYTIQUE
Identifier les meilleures sources d'acquisition Évaluer le rendement
Suivre les visiteurs sur un site web Sonder la clientèle
Explorer le cycle et les intérêts de la clientèle Utiliser les tests A/X
Définir des règles de scoring et des personas Analyser les résultats d’une campagne

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

E-Commerce

Vous avez une boutique en ligne ?

Ce parcours vous aide à offrir une expérience client enrichissante à vos acheteurs et à augmenter vos revenus de ventes.

Contenu de la formation E-COMMERCE
Combiner marketing et E-Commerce Évaluer le rendement
Développer des campagnes automatisées Ajouter des données au profil du client
Personnaliser selon le cycle d’achat Créer une librairie de contenus
Dynamiser le contenu (ex. : recommandations de produits)  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Génération de prospects

La génération de prospects qualifiés est un défi pour vous ?

Utilisez des stratégies web performantes pour acquérir de nouveaux prospects et augmenter vos taux de conversion.

Contenu de la formation GÉNÉRATION DE PROSPECTS
Développer des pages de destination Créer des processus d’affaires intelligents
Faire l’acquisition et la mise à jour de contacts Sonder la clientèle
Ajouter des options interactives aux formulaires Identifier les meilleures sources d’acquisition

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Admin

Vous êtes responsable de l’implantation ?

Ce parcours vous apprendra à configurer la plateforme, à gérer les utilisateurs et à synchroniser vos données.

Contenu de la formation ADMIN
Débuter avec Dialog Insight Personnaliser l’expérience utilisateur
Configurer Courriel, SMS et notifications mobiles Gérer les données clients
Développer un marketing distribué Optimiser la livraison de courriels
Définir les règles de sécurité et d’accès Ajouter des données au profil du client
Synchroniser les systèmes  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Beginner

You are a new Dialog Insight user?

This training course will show you all the basics to get you going quickly and send your first campaigns.

BEGINNER – Training outline
Get started with Dialog Insight Edit emails
Optimize email delivery Segment and target contacts (1 of 2)
Manage client data Analyze campaign results
Prepare a campaign  

Duration: 2.5h
Location: Online or onsite

Enroll me

Campaigns

You are in charge of campaigns?

This training course will help you polish your messages and optimize your results.

CAMPAIGNS – Training outline
Optimize email delivery Personalize content
Prepare a campaign Take advantage of social marketing
Manage an image library Use A/X testing
Edit emails Validate message previews and variants
Send SMS and push notifications Analyze campaign results
Segment and target contacts (1 of 2)  

Duration: 2.5h
Location : Online or onsite

Enroll me

1 to 1

You want to know all there is about personalization?

Discover how to implement a personalized and targeted marketing campaign, and how to use it real-time.

1 TO 1 – Training outline
Create a content library Personalize content based on buying cycle
Develop automated campaigns Segment and target contacts (1 of 2)
Trigger scenarios based on actions Segment and target contacts (2 of 2)
Personalize content Validate message previews and variants
Add dynamic content (such as product recommendations)  

Duration: 2.5h
Location : Online or onsite

Enroll me

Analytics

You are looking for answers in your results?

Learn how to properly analyze your results and better understand your clients in order to offer more appropriate content.

ANALYTICS – Training outline
Find the best acquisition sources Estimate ROI
Track website visitors Get client feedback
Explore client cycles and interests Use A/X testing
Define personas and scoring rules Analyze campaign results

Duration: 2.5h
Location : Online or onsite

Enroll me

E-Commerce

You have an online store?

This training course will help you offer buyers the best possible client experience, as well as increase your sales revenue.

E-COMMERCE – Training outline
Combine marketing and E-Commerce Estimate ROI
Develop automated campaigns Add data to client profiles
Personalize content based on buying cycle Create a content library
Add dynamic content (such as product recommendations)  

Duration: 2.5h
Location: Online or onsite

Enroll me

Lead Gen

Generating qualified leads is your everyday challenge?

Use efficient web strategies to acquire new leads and increase your conversion rate.

LEAD GENERATION – Training outline
Develop landing pages Create intelligent business workflows
Acquire and update contacts Get client feedback
Add interactive options to forms Find the best acquisition sources

Duration: 2.5h
Location: Online or onsite

Enroll me

Admin

You are responsible for implementation?

This training course will teach you how to configure the platform, manage users and synchronize data.

ADMIN – Training outline
Get started with Dialog Insight Personalize user experience
Configure emails, SMS and push notifications Manage client data
Develop distributed marketing Optimize email delivery
Define access and security rules Add data to client profiles
Synchronize systems  

Duration: 2.5h
Location: Online or onsite

Enroll me