Email Marketing

Search results for Email Marketing
69 result(s)
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White Paper – The complete guide for an effective email

Have you thought of optimizing the content of your email templates to ensure that all the ingredients for success are present? Dialog Insight recommends that you take a few minutes to review your email templates. In this white paper, you will find everything you need to know on when and how to do email marketing. 

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White Paper – Practical Guide on Email Deliverability

Email delivery is quite important when you are responsible for email marketing for your company. This complex process deserves all your attention if you want to understand what can impact your delivery rate and what the related statistics mean.

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Is your mailing list ridden with spam traps?

First things first, what’s a spam trap? That name can indeed be confusing. Simply put, it is an email address. More specifically, it is an email address that’s used by the good guys to catch the bad guys. If you have spam traps in your mailing list, well that means you are going to be treated as a bad guy or spammer. Bad guys get punished with low email deliverability i.e., their emails get trapped as spam. You don’t want this outcome.

In this blogpost, we’re going to identify the types of spam traps and how to keep your mailing list free of them.

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Showing your true colours

Much ink has been spilled about colours and emails. How to get your customers in the mood? How to use loud colours to clickbait unwary readers? The psychological undertones of colours. The cultural shades of grey you gotta watch out for. And so forth. You know the drill.

Of course, colours do have the subtle power to make or break your marketing game. But you don’t have to deep dive in Freudian analysis or esoteric arts to get your paintbrushes aligned. What’s the tip from the field? It is all about branding and common sense.

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Handy tips to craft compelling emails

How many personal letters have you received lately in your mailbox? Compare that with how many emails you receive in your private and work inbox every day. And I’m not even talking about text and social media messages. We’re living in an era where everybody is flooded daily with wave upon wave of emails and messages. How do you stand out in this digital tsunami? The answer is: keep it simple.
No one prays for headaches. Keeping your emails clear, concise and to the point is a sign of consideration for your readers. In return, they’ll reward you with higher open and click-through rates instead of just putting your email in the bin. Here’s a handful of practical tips to help you keep your emails tight and sexy.

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3 ways artificial intelligence (AI) is changing the email marketing game

In the near future, Artificial Intelligence will make email marketing even more powerful. Be it by making content more relevant based on different context or by sending an email at the perfect moment. In this article, you will find 3 ways in which AI will improve emails and campaigns, and also how they will be thought and deployed by marketers in the near future.

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Get up close and personal with your email marketing campaigns

When people give you their email addresses, it’s like they are giving you the keys to their homes—a coveted means to communicating with them. Unfortunately, over time, too many businesses have jeopardized the email relationship with consumers by bombarding recipients with an onslaught of emails, or even worse, emails of sub-zero value. If you’re still rinsing and repeating your email campaigns across all market segments, personas and sales readiness, it’s time to stage an intervention. Here are just some of the basics to incorporate personalization into your email campaigns.

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Top 10 tips to (literally) kill your email marketing campaigns

Email marketing is definitely still a relevant and viable communications channel despite clickbait headlines and your inherent urge to gleefully, albeit somewhat maniacally, trash everything in sight. However, gone are the days where you could simply whip up an oh-so-pretty design, put together some compelling copy, optimize here and there, and expect the conversion floodgates to open. Email marketing is always changing, thanks to evolving customer behaviour and needs as well as evolving technologies. And many marketers are still sabotaging their campaigns by forgetting some crucial aspects of email marketing. Here are our top 10 tips to make sure your email marketing campaigns bust, rather than boom. Say goodbye to your email marketing ROI!

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Is it time to break up with your A/B testing strategy?

Unless you have a full-time data scientist or a harem of analysts (and kudos for you if you do!), you’re probably strapped for time and resources to fully understand what’s wrong with your A/B testing strategy. But there are some common mistakes to A/B testing you should consider before heading to divorce court.

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16 thank-you emails to boost customer engagement, brand loyalty and sales

Looking to reach out and touch your leads and customers in a strategic and engaging way? Sometimes, it is a simple as saying “Thank you.”

If the prospect of saying “Thank you” conjures images of your Mom being the head of the Politeness Police and you rolling your eyes as a kid, think again.

Thank yous can be a goldmine for your business.

Many businesses are losing out on a vastly untapped marketing tactic to engage with their target markets: thank-you emails.

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