Email Marketing

Search results for Email Marketing
92 result(s)
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Get up close and personal with your email marketing campaigns

When people give you their email addresses, it’s like they are giving you the keys to their homes—a coveted means to communicating with them. Unfortunately, over time, too many businesses have jeopardized the email relationship with consumers by bombarding recipients with an onslaught of emails, or even worse, emails of sub-zero value. If you’re still rinsing and repeating your email campaigns across all market segments, personas and sales readiness, it’s time to stage an intervention. Here are just some of the basics to incorporate personalization into your email campaigns.

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Top 10 tips to (literally) kill your email marketing campaigns

Email marketing is definitely still a relevant and viable communications channel despite clickbait headlines and your inherent urge to gleefully, albeit somewhat maniacally, trash everything in sight. However, gone are the days where you could simply whip up an oh-so-pretty design, put together some compelling copy, optimize here and there, and expect the conversion floodgates to open. Email marketing is always changing, thanks to evolving customer behaviour and needs as well as evolving technologies. And many marketers are still sabotaging their campaigns by forgetting some crucial aspects of email marketing. Here are our top 10 tips to make sure your email marketing campaigns bust, rather than boom. Say goodbye to your email marketing ROI!

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Is it time to break up with your A/B testing strategy?

Unless you have a full-time data scientist or a harem of analysts (and kudos for you if you do!), you’re probably strapped for time and resources to fully understand what’s wrong with your A/B testing strategy. But there are some common mistakes to A/B testing you should consider before heading to divorce court.

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16 thank-you emails to boost customer engagement, brand loyalty and sales

Looking to reach out and touch your leads and customers in a strategic and engaging way? Sometimes, it is a simple as saying “Thank you.”

If the prospect of saying “Thank you” conjures images of your Mom being the head of the Politeness Police and you rolling your eyes as a kid, think again.

Thank yous can be a goldmine for your business.

Many businesses are losing out on a vastly untapped marketing tactic to engage with their target markets: thank-you emails.

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How to find your email frequency sweet spot

Email frequency is something that your subscribers care about. A lot. The number of emails sent over a period of time can have a significant impact on your revenue and on your engagement rate. Unfortunately, sending more emails doesn’t always lead to more revenue. Too much commercial pressure is the number 1 reason why people unsubscribe from promotional emails. So how do you determine the optimal email frequency?

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Top 4 tips to writing email subject lines they will want to click

Sit back for a second and think about one of the tasks you do the most in a given work day. Check your emails, right? And what is the feeling you get when you see a long, long, long list of unopened emails? Resignation? Despair? Rage? Regardless, you have honed down to a T how to scan that overflowing Inbox and POOF! Delete those emails that come from senders you don’t care about or have email subject lines that make you go “huh?” Ahh, the satisfaction.

But consider this: if you are a digital marketer, your recipients may be considering torpedoing the emails you send out or banish you to land of Unsubscribe, Game of Thrones style, based solely on your subject lines. One study suggests that 47% of people open emails from the subject line alone.

As digital marketers, we invest a lot of money in the design and contents of our email marketing campaigns. However, we can never underestimate the power of a well-crafted, compelling email subject line.

So how can you cut through the email clutter and boost your open rates? Check out our top 4 tips for writing great email subject lines

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Google launches AMP for Gmail… what happens now?

Making the web better for everyone. It’s definitely a worthy objective. That’s the ideology that Google has been putting forward over the past years with its AMP (Accelerated Mobile Pages) project. AMP is an open-source initiative that aims at increasing the download speed of interactive content on mobile web pages. What’s behind the buzz? In order to modernize email and enable developers to create a more engaging and interactive experience, Google has decided to bring its AMP technology to Gmail, its emailing platform.

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GDPR: The impacts of the European data protection regulation

Having dealt with Canada’s anti-spam legislation, we now need to focus on Europe’s General Data Protection Regulation (GDPR). This new regulatory framework of the European Union (EU) will come into effect as of May 25, 2018. It aims at increasing obligations of organizations processing personal data and at strengthening the control that EU citizens have over the collection and use of their personal information. The GDPR applies to any organization that processes the personal data of EU residents and citizens. If it applies to you, here are the steps to follow to ensure compliance.

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The ABC of dynamic content

Higher opening and click-through rates, better conversion rates, more engagement – fancy those? Today’s consumers and customers expect you to know their interests; they expect to receive personalized offers. These expectations can be met thanks to dynamic content which allows you to deliver tailored offers to each person on your mailing list. Here’s the ABC of dynamic content to help you get started

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Emails: 20 items to check before hitting “Send”

You know that brief moment of stress when it’s time to hit “Send”… if you’ve ever had to send emails to a list of contacts, you know what I’m talking about. Whether your contacts are a few or thousands, it’s your reputation which is at stake and that’s why it’s important to be careful. Now that email boxes are filling up at a crazy rate, it’s better to stand out for the right reasons rather than for mistakes which will cast a shadow of uncertainty over your products, services and professionalism.

To gain confidence and dispel anxiety when communicating with your contacts by email, keep a checklist. Based on our years of experience in this area, we’ve compiled a list of key points to verify before each sending. Check them out.

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