Email Marketing

Search results for Email Marketing
83 result(s)
734 435 Dialog Insight

Emails: 20 items to check before hitting “Send”

You know that brief moment of stress when it’s time to hit “Send”… if you’ve ever had to send emails to a list of contacts, you know what I’m talking about. Whether your contacts are a few or thousands, it’s your reputation which is at stake and that’s why it’s important to be careful. Now that email boxes are filling up at a crazy rate, it’s better to stand out for the right reasons rather than for mistakes which will cast a shadow of uncertainty over your products, services and professionalism.

To gain confidence and dispel anxiety when communicating with your contacts by email, keep a checklist. Based on our years of experience in this area, we’ve compiled a list of key points to verify before each sending. Check them out.

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The newsletter in 2017: dead or alive?

I was asked recently whether it was a good idea to set up a newsletter for a business. My first reaction? Aargh, spare me! A normal reflex for anyone who has been in the marketing world long enough to have witnessed the mad flurry of newsletters with generic content and unappealing display. Generic newsletters were the hype in the early 2000s before being supplanted by targeted emails. Such newsletters are a thing of the past and should remain buried six-feet under. But should the concept be thrown away entirely? Can we still get something out of the newsletter in 2017?

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Oops! How to survive email mistakes

Shame, discouragement, frustration, PANIC!

These are just some of the emotions that you feel when you’ve just sent an email containing one or more mistakes to hundreds of people. But do not yield to these emotions. After all, to err is human. Everybody makes a mistake at one point. If you’re involved in email sending, you’ll make a mistake too, sooner or later.

Sometimes, mistakes are small, like a typo or an image misalignment. And sometimes more serious, like wrong product pricing, an inappropriate sentence that you forgot to change or the use of a wrong mailing list. This is when an erratum should be used.

You made a mistake? Why not try to turn this embarrassing situation to your advantage? Some “Oops” messages even get better results than the originals. You just need to get this one right.

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CASL: What you need to know before July 1st

Here we are. It’s officially the end of CASL’s grace period. A lot of ink has been spilled since the announcement of the Law enforcement and a lot of information was said about it, true and false. Over time, we kept you informed of the impacts and implications of the Law for your business. If you haven’t had the chance to read it, here’s a recent article informing you of the repercussions already felt by the implementation of the Law, and the important points to follow in order to comply. What changes after July 1st, 2017?

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Look back on the “Rendez-Vous DI” 2017

For its 3rd edition, Dialog Insight’s Rendez-Vous DI welcomed, on May 4th in Montreal, several dozens of marketing and technology professionals from various sectors of activity. The day, divided into two parts of training, technical and marketing, successfully met its objective by generating new ideas that participants were able to take away and apply in their daily work. Here is a summary of this day rich in learning.

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How to use animation to become an email superstar

Sending an email these days is like jumping in a fierce competition against hundreds of other senders to win a few seconds of your target’s precious attention. And, unless you have an incredibly loyal audience, you need to find clever ways to stand out from the crowd and maintaining their engagement with your brand. Adding animated elements in emails is extremely effective to draw attention, show your originality and increase your results.

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Email service providers – How to find your perfect match

You think that some email service providers offer more powerful tools, more attractive features, more user-friendly interfaces and better performances than yours do? Switching providers can be a very stressful process given the risk of disappointment and the time and resources required to analyze all the solutions and ensure a smooth transition between systems. So you don’t want to have to do this exercise too often! Here’s a short list of questions to ask yourself in order to make the best decision.

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White Paper – Practical Guide on Email Deliverability

Email delivery is quite important when you are responsible for email marketing for your company. This complex process deserves all your attention if you want to understand what can impact your delivery rate and what the related statistics mean.

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End of CASL’s grace period – It’s time for a look back

Just over 2 years have passed since the enforcement of Canada’s Anti-Spam Legislation. And on July 1st, 2017, the 36-month transition period provided to comply will be over. By now, you should already be able to prove that you have your contacts’ consent to send them commercial emails. But starting in July next year, any individual or organization who suffers an infraction will have the right to file a private action in court. So you will need to be especially careful.
To avoid some pretty hefty fines like those received by Porter Airlines and Rogers Media Inc., here’s a reminder of important aspects to apply when sending commercial emails.

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4 questions answered about emojis in email subject lines

They have already invaded our text messages. And emojis are now taking over our email subject lines. From smiley faces to suns and small animals, these everyday life pictograms are now a way to communicate. Adding a symbol in an email subject line is not new, but since most email service providers support them, they have become a common practice to make messages stand out in a crowded inbox.

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