The newsletter in 2017: dead or alive?
I was asked recently whether it was a good idea to set up a newsletter for a business. My first reaction? Aargh, spare me! A normal reflex for anyone who has been in the marketing world long enough to have witnessed the mad flurry of newsletters with generic content and unappealing display. Generic newsletters were the hype in the early 2000s before being supplanted by targeted emails. Such newsletters are a thing of the past and should remain buried six-feet under. But should the concept be thrown away entirely? Can we still get something out of the newsletter in 2017?read more