Mobile Marketing

Search results for Mobile Marketing
23 result(s)
734 435 Dialog Insight

Google takes action against pop-ups usage on mobile websites: what does that mean for marketers?
  • Claudia Dravigné

User experience is usually at heart of Google’s website indexation algorithm changes. So it was no big surprise when the giant announced, at the end of last summer, that pop-ups and interstitials usage on mobile websites would be punished.

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734 435 Dialog Insight

Gmail finally supports responsive!
  • Claudia Dravigné

After a lot of pressure coming from the email world, Gmail has recently completed a major update of its platform in order to support Media Queries, therefore displaying responsive emails properly.

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796 442 Dialog Insight

White Paper – Anatomy of a Responsive Email

For many months now, email open rates have been higher on mobiles than they are on computers. So it’s more than ever a necessity for a lot of companies to switch to responsive emails in order to offer a seamless customer experience.

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734 435 Dialog Insight

Mobile open rates by industry: are you in the top 3?
  • Claudia Dravigné

Over the last 6 months we observed that Canadian emails sent from the Dialog Insight platform show mobile open rates higher than desktop open rates. Have you observed such a trend within your industry? Are your mobile adaptation efforts worth all the work?

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150 150 Dialog Insight

Be Responsive with Gmail App
  • Sébastien Pelletier

Since the end of 2015, email open statistics on mobiles in Canada have exceeded opens on computers . Moreover, having a responsive version can boost your click rate by more than 11% for emails read on mobiles . And this last benefit is important as Gmail has, for quite some time, caused companies some serious headaches by not supporting the use of media queries to make emails responsive. But you should be happy to learn that this era is now over! A new coding technique has recently been found and has proven its worth – it’s known as Spongy or Hybrid coding, and its main benefit, as you might have guessed, is to work with Gmail App!

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300 257 Dialog Insight

Mobile openings statistics: The trend is still on the rise
  • Claudia Dravigné

In early 2015, how are emails mostly viewed? As expected, the trend for mobile openings is still rising. Here is the 2014 data for Canadian emails sent via the Openfield Contact platform.

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180 311 Dialog Insight

To learn all there is to know about responsive support
  • Josée Lavoie

Creating a responsive-friendly email can easily become a real headache when you have to consider all the available platforms on the market. To help you find your way, we have prepared a list of mobile platforms that tells you how responsive design is supported.

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300 359 Dialog Insight

To be or not to be…mobile
  • Claudia Dravigné

It’s no surprise, opening emails on mobiles is the trend and definitely there to stay. In fact, we have observed a new record for June when open statistics on mobile devices, including tablets and smartphones has jumped over 40%.

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150 150 Dialog Insight

Mobile Version : 4 Steps to Adjust your Content
  • Pascale Guay

The latest results are showing heavy increases with mobile usage, more than a third of email messages transmitted in August 2013 have been opened on a smartphone or a tablet.

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150 150 Dialog Insight

Mobile Open Rates Up 52% Year over Year! A mobile strategy for 2014?
  • Claudia Dravigné

Have you already put together a mobile strategy for your business? If not, now is more than good time to get moving on it! As might be expected, email open rates on mobile devices have been on a constant incline trend over the last year.

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Débutant

Vous êtes nouveau sur Dialog Insight ?

Cette formation vous apprendra les notions de base afin de pouvoir lancer vos premières campagnes et être efficace rapidement.

Contenu de la formation DÉBUTANT
Débuter avec Dialog Insight Éditer des courriels
Optimiser la livraison de courriels          Segmenter et cibler des contacts (1 de 2)
Gérer les données clients Analyser les résultats d'une campagne
Préparer une campagne  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Campagnes

Vous êtes responsable des campagnes ?

Ce parcours marketing vous aide à peaufiner vos envois et à optimiser vos résultats.

Contenu de la formation CAMPAGNES
Optimiser la livraison de courriels Personnaliser les contenus
Préparer une campagne Utiliser le marketing social
Gérer une librairie d’images Utiliser les tests A/X
Éditer des courriels Inspecter le rendu et les variantes du message
Envoyer des SMS et notifications mobiles      Analyser les résultats d'une campagne
Segmenter et cibler des contacts (1 de 2)  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

1 à 1

Les stratégies de personnalisation vous attirent ?

Découvrez les étapes de mise en place d’un marketing personnalisé et ciblé ainsi que son utilisation en temps réel.

Contenu de la formation 1-à-1
Créer une libraire de contenus Personnaliser selon le cycle d’achat
Développer des campagnes automatisées Segmenter et cibler des contacts (1 de 2)
Créer des scénarios déclenchés par des actions en temps réel (triggers) Segmenter et cibler des contacts (2 de 2)
Personnaliser les contenus Inspecter le rendu et les variantes d'un message
Dynamiser le contenu (ex : recommandations de produits)  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Analytique

Vous cherchez à comprendre vos résultats ?

Apprenez à analyser vos résultats, à connaître vos clients et à utiliser l’intelligence d’affaires pour offrir des contenus pertinents.

Contenu de la formation ANALYTIQUE
Identifier les meilleures sources d'acquisition Évaluer le rendement
Suivre les visiteurs sur un site web Sonder la clientèle
Explorer le cycle et les intérêts de la clientèle Utiliser les tests A/X
Définir des règles de scoring et des personas Analyser les résultats d’une campagne

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

E-Commerce

Vous avez une boutique en ligne ?

Ce parcours vous aide à offrir une expérience client enrichissante à vos acheteurs et à augmenter vos revenus de ventes.

Contenu de la formation E-COMMERCE
Combiner marketing et E-Commerce Évaluer le rendement
Développer des campagnes automatisées Ajouter des données au profil du client
Personnaliser selon le cycle d’achat Créer une librairie de contenus
Dynamiser le contenu (ex. : recommandations de produits)  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Génération de prospects

La génération de prospects qualifiés est un défi pour vous ?

Utilisez des stratégies web performantes pour acquérir de nouveaux prospects et augmenter vos taux de conversion.

Contenu de la formation GÉNÉRATION DE PROSPECTS
Développer des pages de destination Créer des processus d’affaires intelligents
Faire l’acquisition et la mise à jour de contacts Sonder la clientèle
Ajouter des options interactives aux formulaires Identifier les meilleures sources d’acquisition

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Admin

Vous êtes responsable de l’implantation ?

Ce parcours vous apprendra à configurer la plateforme, à gérer les utilisateurs et à synchroniser vos données.

Contenu de la formation ADMIN
Débuter avec Dialog Insight Personnaliser l’expérience utilisateur
Configurer Courriel, SMS et notifications mobiles Gérer les données clients
Développer un marketing distribué Optimiser la livraison de courriels
Définir les règles de sécurité et d’accès Ajouter des données au profil du client
Synchroniser les systèmes  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Beginner

You are a new Dialog Insight user?

This training course will show you all the basics to get you going quickly and send your first campaigns.

BEGINNER – Training outline
Get started with Dialog Insight Edit emails
Optimize email delivery Segment and target contacts (1 of 2)
Manage client data Analyze campaign results
Prepare a campaign  

Duration: 2.5h
Location: Online or onsite

Enroll me

Campaigns

You are in charge of campaigns?

This training course will help you polish your messages and optimize your results.

CAMPAIGNS – Training outline
Optimize email delivery Personalize content
Prepare a campaign Take advantage of social marketing
Manage an image library Use A/X testing
Edit emails Validate message previews and variants
Send SMS and push notifications Analyze campaign results
Segment and target contacts (1 of 2)  

Duration: 2.5h
Location : Online or onsite

Enroll me

1 to 1

You want to know all there is about personalization?

Discover how to implement a personalized and targeted marketing campaign, and how to use it real-time.

1 TO 1 – Training outline
Create a content library Personalize content based on buying cycle
Develop automated campaigns Segment and target contacts (1 of 2)
Trigger scenarios based on actions Segment and target contacts (2 of 2)
Personalize content Validate message previews and variants
Add dynamic content (such as product recommendations)  

Duration: 2.5h
Location : Online or onsite

Enroll me

Analytics

You are looking for answers in your results?

Learn how to properly analyze your results and better understand your clients in order to offer more appropriate content.

ANALYTICS – Training outline
Find the best acquisition sources Estimate ROI
Track website visitors Get client feedback
Explore client cycles and interests Use A/X testing
Define personas and scoring rules Analyze campaign results

Duration: 2.5h
Location : Online or onsite

Enroll me

E-Commerce

You have an online store?

This training course will help you offer buyers the best possible client experience, as well as increase your sales revenue.

E-COMMERCE – Training outline
Combine marketing and E-Commerce Estimate ROI
Develop automated campaigns Add data to client profiles
Personalize content based on buying cycle Create a content library
Add dynamic content (such as product recommendations)  

Duration: 2.5h
Location: Online or onsite

Enroll me

Lead Gen

Generating qualified leads is your everyday challenge?

Use efficient web strategies to acquire new leads and increase your conversion rate.

LEAD GENERATION – Training outline
Develop landing pages Create intelligent business workflows
Acquire and update contacts Get client feedback
Add interactive options to forms Find the best acquisition sources

Duration: 2.5h
Location: Online or onsite

Enroll me

Admin

You are responsible for implementation?

This training course will teach you how to configure the platform, manage users and synchronize data.

ADMIN – Training outline
Get started with Dialog Insight Personalize user experience
Configure emails, SMS and push notifications Manage client data
Develop distributed marketing Optimize email delivery
Define access and security rules Add data to client profiles
Synchronize systems  

Duration: 2.5h
Location: Online or onsite

Enroll me