At the time of web 4.0, mobile use has exceeded the use of a desktop computer. Indeed, 55% of email openings are mobile and this statistic continues to increase. It is therefore mandatory for all companies to take the responsive turn, if it is not already done.
read moreAre you still on the sidelines wondering if SMS marketing is right for your business? Think that SMS marketing is only for the bigwig, global B2C companies?
Think again. SMS marketing can be a huge untapped opportunity for small and medium-sized businesses that are looking to improve their customer’s journey, both towards the end of the sales funnel and post-conversion.
Let’s find out why.
read moreWe’ve said many times that emails now have a higher than 50% open rate on mobile devices. But what happens to this rate when we study each industry separately? Discover the mobile opening rates by month and by industry for the year 2017.
read moreUser experience is usually at heart of Google’s website indexation algorithm changes. So it was no big surprise when the giant announced, at the end of last summer, that pop-ups and interstitials usage on mobile websites would be punished.
read moreAfter a lot of pressure coming from the email world, Gmail has recently completed a major update of its platform in order to support Media Queries, therefore displaying responsive emails properly.
read moreNowadays, email open rates have been higher on mobiles than they are on computers. So it’s more than ever a necessity for a lot of companies to switch to responsive emails in order to offer a seamless customer experience.
read moreOver the last 6 months we observed that Canadian emails sent from the Dialog Insight platform show mobile open rates higher than desktop open rates. Have you observed such a trend within your industry? Are your mobile adaptation efforts worth all the work?
read moreSince the end of 2015, email open statistics on mobiles in Canada have exceeded opens on computers . Moreover, having a responsive version can boost your click rate by more than 11% for emails read on mobiles . And this last benefit is important as Gmail has, for quite some time, caused companies some serious headaches by not supporting the use of media queries to make emails responsive. But you should be happy to learn that this era is now over! A new coding technique has recently been found and has proven its worth – it’s known as Spongy or Hybrid coding, and its main benefit, as you might have guessed, is to work with Gmail App!
read moreIn early 2015, how are emails mostly viewed? As expected, the trend for mobile openings is still rising. Here is the 2014 data for Canadian emails sent via the Openfield Contact platform.
read moreIt’s no surprise, opening emails on mobiles is the trend and definitely there to stay. In fact, we have observed a new record for June when open statistics on mobile devices, including tablets and smartphones has jumped over 40%.
read moreVous êtes nouveau sur Dialog Insight ?
Cette formation vous apprendra les notions de base afin de pouvoir lancer vos premières campagnes et être efficace rapidement.
| Contenu de la formation DÉBUTANT | |
| Débuter avec Dialog Insight | Éditer des courriels |
| Optimiser la livraison de courriels | Segmenter et cibler des contacts (1 de 2) |
| Gérer les données clients | Analyser les résultats d'une campagne |
| Préparer une campagne | |
Durée : 2,5h
Lieu : en ligne ou en entreprise
Vous êtes responsable des campagnes ?
Ce parcours marketing vous aide à peaufiner vos envois et à optimiser vos résultats.
| Contenu de la formation CAMPAGNES | |
| Optimiser la livraison de courriels | Personnaliser les contenus |
| Préparer une campagne | Utiliser le marketing social |
| Gérer une librairie d’images | Utiliser les tests A/X |
| Éditer des courriels | Inspecter le rendu et les variantes du message |
| Envoyer des SMS et notifications mobiles | Analyser les résultats d'une campagne |
| Segmenter et cibler des contacts (1 de 2) | |
Durée : 2,5h
Lieu : en ligne ou en entreprise
Les stratégies de personnalisation vous attirent ?
Découvrez les étapes de mise en place d’un marketing personnalisé et ciblé ainsi que son utilisation en temps réel.
| Contenu de la formation 1-à-1 | |
| Créer une libraire de contenus | Personnaliser selon le cycle d’achat |
| Développer des campagnes automatisées | Segmenter et cibler des contacts (1 de 2) |
| Créer des scénarios déclenchés par des actions en temps réel (triggers) | Segmenter et cibler des contacts (2 de 2) |
| Personnaliser les contenus | Inspecter le rendu et les variantes d'un message |
| Dynamiser le contenu (ex : recommandations de produits) | |
Durée : 2,5h
Lieu : en ligne ou en entreprise
Vous cherchez à comprendre vos résultats ?
Apprenez à analyser vos résultats, à connaître vos clients et à utiliser l’intelligence d’affaires pour offrir des contenus pertinents.
| Contenu de la formation ANALYTIQUE | |
| Identifier les meilleures sources d'acquisition | Évaluer le rendement |
| Suivre les visiteurs sur un site web | Sonder la clientèle |
| Explorer le cycle et les intérêts de la clientèle | Utiliser les tests A/X |
| Définir des règles de scoring et des personas | Analyser les résultats d’une campagne |
Durée : 2,5h
Lieu : en ligne ou en entreprise
Vous avez une boutique en ligne ?
Ce parcours vous aide à offrir une expérience client enrichissante à vos acheteurs et à augmenter vos revenus de ventes.
| Contenu de la formation E-COMMERCE | |
| Combiner marketing et E-Commerce | Évaluer le rendement |
| Développer des campagnes automatisées | Ajouter des données au profil du client |
| Personnaliser selon le cycle d’achat | Créer une librairie de contenus |
| Dynamiser le contenu (ex. : recommandations de produits) | |
Durée : 2,5h
Lieu : en ligne ou en entreprise
La génération de prospects qualifiés est un défi pour vous ?
Utilisez des stratégies web performantes pour acquérir de nouveaux prospects et augmenter vos taux de conversion.
| Contenu de la formation GÉNÉRATION DE PROSPECTS | |
| Développer des pages de destination | Créer des processus d’affaires intelligents |
| Faire l’acquisition et la mise à jour de contacts | Sonder la clientèle |
| Ajouter des options interactives aux formulaires | Identifier les meilleures sources d’acquisition |
Durée : 2,5h
Lieu : en ligne ou en entreprise
Vous êtes responsable de l’implantation ?
Ce parcours vous apprendra à configurer la plateforme, à gérer les utilisateurs et à synchroniser vos données.
| Contenu de la formation ADMIN | |
| Débuter avec Dialog Insight | Personnaliser l’expérience utilisateur |
| Configurer Courriel, SMS et notifications mobiles | Gérer les données clients |
| Développer un marketing distribué | Optimiser la livraison de courriels |
| Définir les règles de sécurité et d’accès | Ajouter des données au profil du client |
| Synchroniser les systèmes | |
Durée : 2,5h
Lieu : en ligne ou en entreprise
You are a new Dialog Insight user?
This training course will show you all the basics to get you going quickly and send your first campaigns.
| BEGINNER – Training outline | |
| Get started with Dialog Insight | Edit emails |
| Optimize email delivery | Segment and target contacts (1 of 2) |
| Manage client data | Analyze campaign results |
| Prepare a campaign | |
Duration: 2.5h
Location: Online or onsite
You are in charge of campaigns?
This training course will help you polish your messages and optimize your results.
| CAMPAIGNS – Training outline | |
| Optimize email delivery | Personalize content |
| Prepare a campaign | Take advantage of social marketing |
| Manage an image library | Use A/X testing |
| Edit emails | Validate message previews and variants |
| Send SMS and push notifications | Analyze campaign results |
| Segment and target contacts (1 of 2) | |
Duration: 2.5h
Location : Online or onsite
You want to know all there is about personalization?
Discover how to implement a personalized and targeted marketing campaign, and how to use it real-time.
| 1 TO 1 – Training outline | |
| Create a content library | Personalize content based on buying cycle |
| Develop automated campaigns | Segment and target contacts (1 of 2) |
| Trigger scenarios based on actions | Segment and target contacts (2 of 2) |
| Personalize content | Validate message previews and variants |
| Add dynamic content (such as product recommendations) | |
Duration: 2.5h
Location : Online or onsite
You are looking for answers in your results?
Learn how to properly analyze your results and better understand your clients in order to offer more appropriate content.
| ANALYTICS – Training outline | |
| Find the best acquisition sources | Estimate ROI |
| Track website visitors | Get client feedback |
| Explore client cycles and interests | Use A/X testing |
| Define personas and scoring rules | Analyze campaign results |
Duration: 2.5h
Location : Online or onsite
You have an online store?
This training course will help you offer buyers the best possible client experience, as well as increase your sales revenue.
| E-COMMERCE – Training outline | |
| Combine marketing and E-Commerce | Estimate ROI |
| Develop automated campaigns | Add data to client profiles |
| Personalize content based on buying cycle | Create a content library |
| Add dynamic content (such as product recommendations) | |
Duration: 2.5h
Location: Online or onsite
Generating qualified leads is your everyday challenge?
Use efficient web strategies to acquire new leads and increase your conversion rate.
| LEAD GENERATION – Training outline | |
| Develop landing pages | Create intelligent business workflows |
| Acquire and update contacts | Get client feedback |
| Add interactive options to forms | Find the best acquisition sources |
Duration: 2.5h
Location: Online or onsite
You are responsible for implementation?
This training course will teach you how to configure the platform, manage users and synchronize data.
| ADMIN – Training outline | |
| Get started with Dialog Insight | Personalize user experience |
| Configure emails, SMS and push notifications | Manage client data |
| Develop distributed marketing | Optimize email delivery |
| Define access and security rules | Add data to client profiles |
| Synchronize systems | |
Duration: 2.5h
Location: Online or onsite
