At the time of web 4.0, mobile use has exceeded the use of a desktop computer. Indeed, 55% of email openings are mobile and this statistic continues to increase. It is therefore mandatory for all companies to take the responsive turn, if it is not already done.
read moreAre you still on the sidelines wondering if SMS marketing is right for your business? Think that SMS marketing is only for the bigwig, global B2C companies?
Think again. SMS marketing can be a huge untapped opportunity for small and medium-sized businesses that are looking to improve their customer’s journey, both towards the end of the sales funnel and post-conversion.
Let’s find out why.
read moreWe’ve said many times that emails now have a higher than 50% open rate on mobile devices. But what happens to this rate when we study each industry separately? Discover the mobile opening rates by month and by industry for the year 2017.
read moreUser experience is usually at heart of Google’s website indexation algorithm changes. So it was no big surprise when the giant announced, at the end of last summer, that pop-ups and interstitials usage on mobile websites would be punished.
read moreAfter a lot of pressure coming from the email world, Gmail has recently completed a major update of its platform in order to support Media Queries, therefore displaying responsive emails properly.
read moreNowadays, email open rates have been higher on mobiles than they are on computers. So it’s more than ever a necessity for a lot of companies to switch to responsive emails in order to offer a seamless customer experience.
read moreOver the last 6 months we observed that Canadian emails sent from the Dialog Insight platform show mobile open rates higher than desktop open rates. Have you observed such a trend within your industry? Are your mobile adaptation efforts worth all the work?
read moreSince the end of 2015, email open statistics on mobiles in Canada have exceeded opens on computers . Moreover, having a responsive version can boost your click rate by more than 11% for emails read on mobiles . And this last benefit is important as Gmail has, for quite some time, caused companies some serious headaches by not supporting the use of media queries to make emails responsive. But you should be happy to learn that this era is now over! A new coding technique has recently been found and has proven its worth – it’s known as Spongy or Hybrid coding, and its main benefit, as you might have guessed, is to work with Gmail App!
read moreIn early 2015, how are emails mostly viewed? As expected, the trend for mobile openings is still rising. Here is the 2014 data for Canadian emails sent via the Openfield Contact platform.
read moreIt’s no surprise, opening emails on mobiles is the trend and definitely there to stay. In fact, we have observed a new record for June when open statistics on mobile devices, including tablets and smartphones has jumped over 40%.
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