Mobile Marketing

Search results for Mobile Marketing
23 result(s)
734 435 Dialog Insight

Google takes action against pop-ups usage on mobile websites: what does that mean for marketers?

User experience is usually at heart of Google’s website indexation algorithm changes. So it was no big surprise when the giant announced, at the end of last summer, that pop-ups and interstitials usage on mobile websites would be punished.

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734 435 Dialog Insight

Gmail finally supports responsive!

After a lot of pressure coming from the email world, Gmail has recently completed a major update of its platform in order to support Media Queries, therefore displaying responsive emails properly.

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796 442 Dialog Insight

White Paper – Anatomy of a Responsive Email

For many months now, email open rates have been higher on mobiles than they are on computers. So it’s more than ever a necessity for a lot of companies to switch to responsive emails in order to offer a seamless customer experience.

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734 435 Dialog Insight

Mobile open rates by industry: are you in the top 3?

Over the last 6 months we observed that Canadian emails sent from the Dialog Insight platform show mobile open rates higher than desktop open rates. Have you observed such a trend within your industry? Are your mobile adaptation efforts worth all the work?

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150 150 Dialog Insight

Be Responsive with Gmail App

Since the end of 2015, email open statistics on mobiles in Canada have exceeded opens on computers . Moreover, having a responsive version can boost your click rate by more than 11% for emails read on mobiles . And this last benefit is important as Gmail has, for quite some time, caused companies some serious headaches by not supporting the use of media queries to make emails responsive. But you should be happy to learn that this era is now over! A new coding technique has recently been found and has proven its worth – it’s known as Spongy or Hybrid coding, and its main benefit, as you might have guessed, is to work with Gmail App!

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150 150 Dialog Insight

Mobile openings statistics: The trend is still on the rise

In early 2015, how are emails mostly viewed? As expected, the trend for mobile openings is still rising. Here is the 2014 data for Canadian emails sent via the Openfield Contact platform.

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150 150 Dialog Insight

To learn all there is to know about responsive support

Creating a responsive-friendly email can easily become a real headache when you have to consider all the available platforms on the market. To help you find your way, we have prepared a list of mobile platforms that tells you how responsive design is supported.

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150 150 Dialog Insight

To be or not to be…mobile

It’s no surprise, opening emails on mobiles is the trend and definitely there to stay. In fact, we have observed a new record for June when open statistics on mobile devices, including tablets and smartphones has jumped over 40%.

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Mobile Version : 4 Steps to Adjust your Content

The latest results are showing heavy increases with mobile usage, more than a third of email messages transmitted in August 2013 have been opened on a smartphone or a tablet.

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Mobile Open Rates Up 52% Year over Year! A mobile strategy for 2014?

Have you already put together a mobile strategy for your business? If not, now is more than good time to get moving on it! As might be expected, email open rates on mobile devices have been on a constant incline trend over the last year.

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