User experience is usually at heart of Google’s website indexation algorithm changes. So it was no big surprise when the giant announced, at the end of last summer, that pop-ups and interstitials usage on mobile websites would be punished.
read moreAfter a lot of pressure coming from the email world, Gmail has recently completed a major update of its platform in order to support Media Queries, therefore displaying responsive emails properly.
read moreFor many months now, email open rates have been higher on mobiles than they are on computers. So it’s more than ever a necessity for a lot of companies to switch to responsive emails in order to offer a seamless customer experience.
read moreOver the last 6 months we observed that Canadian emails sent from the Dialog Insight platform show mobile open rates higher than desktop open rates. Have you observed such a trend within your industry? Are your mobile adaptation efforts worth all the work?
read moreSince the end of 2015, email open statistics on mobiles in Canada have exceeded opens on computers . Moreover, having a responsive version can boost your click rate by more than 11% for emails read on mobiles . And this last benefit is important as Gmail has, for quite some time, caused companies some serious headaches by not supporting the use of media queries to make emails responsive. But you should be happy to learn that this era is now over! A new coding technique has recently been found and has proven its worth – it’s known as Spongy or Hybrid coding, and its main benefit, as you might have guessed, is to work with Gmail App!
read moreIn early 2015, how are emails mostly viewed? As expected, the trend for mobile openings is still rising. Here is the 2014 data for Canadian emails sent via the Openfield Contact platform.
read moreCreating a responsive-friendly email can easily become a real headache when you have to consider all the available platforms on the market. To help you find your way, we have prepared a list of mobile platforms that tells you how responsive design is supported.
read moreIt’s no surprise, opening emails on mobiles is the trend and definitely there to stay. In fact, we have observed a new record for June when open statistics on mobile devices, including tablets and smartphones has jumped over 40%.
read moreThe latest results are showing heavy increases with mobile usage, more than a third of email messages transmitted in August 2013 have been opened on a smartphone or a tablet.
read moreHave you already put together a mobile strategy for your business? If not, now is more than good time to get moving on it! As might be expected, email open rates on mobile devices have been on a constant incline trend over the last year.
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