Tests in marketing: some basic concepts and tips
In a world where we are constantly seeking to optimize the results of our campaigns and their ROI… testing is imperative for marketing!
Do you have a strategy in place to wake up your sleeping contacts and win back their consumer’s hearts? Here’s how to do it using drip marketing campaign.
Email delivery is a complex field and the rules for blocking spam are constantly evolving. This often represents a major challenge for companies that find their emai
You made a mistake? Why not try to turn this embarrassing situation to your advantage? Some “Oops” messages even get better results than the originals. You just need
Personalization is an increasingly important strategy to adopt to meet consumers’ ever-increasing expectations in terms of customer experience. However, personalized
Communication channels such as email and SMS continue to evolve, so here are some trends that will impact the way you work in the future.
Consumers are more connected than ever. In fact, the more consumers use different channels to interact with a brand, the more they buy.
A recent study, which surveyed over 600 marketers, revealed that the biggest obstacle to personalization is data architecture
Consumers are becoming more and more careful about who they give their money to and which brands they trust. Adopting an omni-channel strategy has become a must if y
Distributed marketing: an emerging communication strategy that enables business units to act on the local knowledge they have.
The abandoned shopping cart is a must in your e-commerce strategy, especially to ensure the conversion of your visitors. In fact, more than 7 out of 10 people abando