Impact of data architecture on personalization
A recent study, which surveyed over 600 marketers, revealed that the biggest obstacle to personalization is data architecture
Communication channels such as email and SMS continue to evolve, so here are some trends that will impact the way you work in the future.
Consumers are more connected than ever. In fact, the more consumers use different channels to interact with a brand, the more they buy.
Consumers are becoming more and more careful about who they give their money to and which brands they trust. Adopting an omni-channel strategy has become a must if y
Distributed marketing: an emerging communication strategy that enables business units to act on the local knowledge they have.
The abandoned shopping cart is a must in your e-commerce strategy, especially to ensure the conversion of your visitors. In fact, more than 7 out of 10 people abando
Did you know that you can take advantage of marketing automation without using all your resources and taking a minimum amount of time to set up?
September is starting, which means Christmas isn’t far behind… It’s time to start planning your holiday campaign to engage your customers!
Having a quality email list does not only mean making sure you have people’s permission to contact them. Continuous and proactive management is necessary to maintain
Automated marketing is a practical, even indispensable tool for your marketing actions. However, there is a lot of thought to be given in order to properly set up it
With the tabling last month of the new Bill 64 for a better regulation of personal information, companies must start thinking about its impact on their activities an