Here we are in December already! Planning for the upcoming year begins as one year comes to an end. Marketing teams must create an editorial calendar for the upcomin
As a business, you know that marketing content is important. It helps you connect with your customers, generate leads, and build brand awareness. Different contents
Personalization is an increasingly important part of retail in North America. This responds to the needs of new generations of consumers (Generation Y) for whom the
Black Friday is a great time to boost your sales and increase conversion rates. But for many retailers, Black Friday can be an overwhelming time of year. It’s import
In Quebec, Law 25 (formerly Bill 64) modernizes regulations regarding the protection of personal information. In order to provide citizens with better control over t
There are many marketing concepts around the customer: cost of acquisition, retention, life cycle (also called lifetime value), attrition… In order to optimize their
In 2021, 61% of consumers started their Christmas shopping in November. October is just around the corner, avoid running, avoid the crowd… Get noticed. Be in the inb
With the increase in electronic sharing of personal information on different computer platforms, cybersecurity threats will be more frequent and their consequences w
We are in an era where computer tools with single connections are multiplying and staff turnover is accentuated. Not to mention the sharing of increasingly sensitive
Law 25 or “An Act to modernize legislative provisions as regards the protection of personal information” will come into force gradually over the next three years. Th
