Email marketing is still king – Yes, we see all these new platforms and strategies come and go, but email is still the best way to reach your customers and get them
Mobile push notifications have become a powerful tool for businesses to engage with their target audience. They are an effective way to reach out to customers and ke
The best approach to be successful with relationship marketing is to make advantage of all the resources at your disposal. However, the reality is that many organiza
It’s no secret that email marketing is a powerful tool for businesses. But what if you could take it to the next level with hyper-personalization? Hyper-personalizat
Here we are in December already! Planning for the upcoming year begins as one year comes to an end. Marketing teams must create an editorial calendar for the upcomin
As a business, you know that marketing content is important. It helps you connect with your customers, generate leads, and build brand awareness. Different contents
Personalization is an increasingly important part of retail in North America. This responds to the needs of new generations of consumers (Generation Y) for whom the
Black Friday is a great time to boost your sales and increase conversion rates. But for many retailers, Black Friday can be an overwhelming time of year. It’s import
In Quebec, Law 25 (formerly Bill 64) modernizes regulations regarding the protection of personal information. In order to provide citizens with better control over t
There are many marketing concepts around the customer: cost of acquisition, retention, life cycle (also called lifetime value), attrition… In order to optimize their
