Consumers are becoming more and more careful about who they give their money to and which brands they trust. Adopting an omni-channel strategy has become a must if y
Distributed marketing: an emerging communication strategy that enables business units to act on the local knowledge they have.
The abandoned shopping cart is a must in your e-commerce strategy, especially to ensure the conversion of your visitors. In fact, more than 7 out of 10 people abando
Did you know that you can take advantage of marketing automation without using all your resources and taking a minimum amount of time to set up?
September is starting, which means Christmas isn’t far behind… It’s time to start planning your holiday campaign to engage your customers!
Having a quality email list does not only mean making sure you have people’s permission to contact them. Continuous and proactive management is necessary to maintain
Automated marketing is a practical, even indispensable tool for your marketing actions. However, there is a lot of thought to be given in order to properly set up it
With the tabling last month of the new Bill 64 for a better regulation of personal information, companies must start thinking about its impact on their activities an
It takes nothing more than one click to lose a prospect. It’s even easier than losing your keys! What are your strategies to avoid that your subscribers lose interes
E-Commerce has become increasingly popular and the trend is far from dying out. To get the most out of your online store, here are some email strategies you need to
