Communiquer en temps de crise: changer son approche
COVID-19, c’est un bouleversement sur nos façons de communiquer. Comme s’y prendre ?
Now that you have set up several web push notifications campaigns, you need to determine specific indicators that will tell you the success (or failure) of your camp
The most successful companies know exactly who their customers are and what they want. And they can adapt their communications to effectively reach their target.
The need to put in place effective dashboards, aligned with the company objectives is increasingly present. Thus, they can greatly help companies in strategic decisi
It’s all well and good to do marketing automation, but if you do it without analyzing the results, it’s hard to distinguish what works from what does not work.
In an era when knowing your customer is paramount, it’s essential to measure our marketing actions to analyze their behaviors towards our messages. To do this, knowl