Communiquer en temps de crise: changer son approche
COVID-19, c’est un bouleversement sur nos façons de communiquer. Comme s’y prendre ?
The large amount of contacts that companies accumulate over the years is of course, very impressive but, how many of these contacts are really active?
It is inevitable that your contact list will change every year; here are some tactics to increase your contact list with qualified prospects.
Implementing a lead scoring strategy allows you to place your prospects in their purchase cycle. All this in order to focus your efforts where there is the most chan
Having dealt with Canada’s anti-spam legislation, we now need to focus on Europe’s General Data Protection Regulation (GDPR).
Generating new contacts is a very important aspect of marketing to ensure healthy growth of your business. But it’s easy to run out of new ideas on how to attract th
You may have already received emails asking you to confirm your subscriptions to continue to receive them. From a marketing point of view, what are the results you c
How much personal information are consumers willing to provide? In what circumstances?
Edouard Snowden’s revelations about American surveillance and Canada’s new anti-spam law are excellent reasons to evaluate your data privacy policies.
Be ready for the new Canada’s Anti-Spam Legislation (CASL – C-28)
The issue: Can we send contact database files outside of Canada?