As a business, you know that marketing content is important. It helps you connect with your customers, generate leads, and build brand awareness. Different digital contents are created and used in the same organization by different teams. Managing all that information efficiently can become challenging. Especially now that teams are becoming more decentralized with the popularity of remote work. One solution to improve content management is to centralize your digital marketing content using an asset library.
What is an asset library?
An asset library is a repository of your marketing materials. This content has a certain value, lifetime, and can be reused and repurposed as often as necessary. The library is centralized which allows for easy access to find, use and edit the content when needed. Also, the content of an asset library is shareable, so your team can collaborate on content creation and distribution.
Benefits
There are many benefits of using an asset library:
- Save time: With all of your content in one place, you can quickly find and use the materials you need for different communications. This saves you time that would otherwise be spent searching for individual pieces of content.
- Increase efficiency: An asset library can help you streamline your marketing efforts by allowing you to reuse and repurpose content. For example, you can create a template with personalized fields based on the receiver profile to be reused as needed in different communications. It also makes it easy to find the right content for the right situation.
- Improve quality: By centralizing your content, you can ensure that all your materials are high-quality and up-to-date. This is because you can easily review and revise any piece of content before using it.
- Better collaboration: It makes collaboration easier. Your collaborators have access to the latest versions of your marketing materials so everyone is on the same page with the same information to collaborate and improve it. It also helps you keep your brand consistent by sharing similar content with your collaborators. Finally, it allows you to control who has access to certain content.
When to use it?
A content library can be used for many types of marketing content from promotion to information, as long as it is content you wish to reuse over time or when you want to analyze the performance. In sum, it’s a flexible tool that can be adapted to your team’s needs.
Information
Here are some examples of contexts in which the asset library can be used to give information:
- Special headers and footers: Holiday Banner, celebration of the company’s 20th anniversary
- Legal information: Name of the DPO and contact details
- Reminders: Holiday and summer opening hours, events
- Loyalty program information: Membership number, point balance
Promotion
The following are some examples in which the asset library can be used for promotions:
- Special offers: Discount reminders, coupons
- Advertisements: Picture or video announcing a new good or service
- Banners: Invitation to an event, membership subscription, recruitment campaign
Asset management on Dialog Insight platform
With Dialog Insight platform you can:
- Have access to an asset library
- Create personalized assets for a given period (Selection of publishing dates)
- Share permission to allow the team to work together on the production, modification, and usage.
- Generate multilingual assets (French/English)
- Filter your assets with tags
- Integrate easily assets into your communications (Drag and drop)
- Compile data for each asset (number of mailings, number of impressions, click-through rate)
- Evaluate the performance of the assets used (globally or individually)
Types of assets
A wide variety of assets can be created in Dialog Insight platform. To begin with, there are five basic categories of assets. You can also build more specific assets for your projects by getting in touch with our team.
Examples of each sort of asset offered on the Dialog Insight platform are:
1. Offer
An offer is the most complete asset. It allows the creation of content with a title, text, an image and a CTA button.
2. Image
An image, a video or animated image can be used in that category. A link may be added to that asset. Use the asset library for your image rather than the image library for the benefit of setting diffusion dates and analyzing the asset’s success.
3. Text
The text asset uses textual information to which a link can be added. Customized fields can also be used to insert personalized data from the receiver. This kind of content is ideal for displaying legal information, reminders, etc.
4. Text and button
This type of asset allows the creation of a textual content including a call to action (CTA) button that can be personalized. Personalized information from the recipient can also be inserted using customized fields.
5. Text and image
This category allows you to add an image to a text.
In conclusion, using an asset library is one of the greatest ways to organize your marketing content. You may use that technology to help you produce and distribute quality content within your teams and media more quickly, easily, and consistently.
Need help improving the management of your marketing content? Contact Dialog Insight team now. Not a client yet? Plan a demo
