Predictive marketing: the new way to engage customers
In 2019, it is crucial for any good marketer to be proactive. Digital marketing is evolving rapidly, so you will have to do the same.
If you or your organization is involved in email marketing, there is not a doubt in my mind that you have heard of Canada’s Anti-Spam Legislation (CASL).
There is a plethora of information about CASL online these days, especially seeing as the July 1st implementation of this bill is just around the corner. Most of this information is complicated and complex, and almost all of it is filled with legal terminolgy. That’s why most clients that call us say they’ve read it, but don’t understand it, and more importantly don’t know what to do next.
What’s going through your head right now?
Let’s get you up to speed!
In short, CASL is Canada’s way of fighting and protecting against SPAM. It is intended to simply prohibit such things as Spamming, Hacking, Malware, Fraud, and eliminate Privacy concerns. If emails or any communication is being sent from Canada, or your organization is sending emails to anyone in Canada (even if you are located in another jurisdiction) CASL will affect you.
What are the main requirements?
The law is extensive (very extensive) but to summarize it, these are some the key requirements…note there are a lot of “MUST’s”
If you are a current Dialog Insight client – GREAT!! Then your email marketing activities are already abiding by many of these conditions.
What are the penalties for violating CASL?
Penalties for violations can range from $1 million for individuals, and upwards of $10 million for organizations!!
Those are BIG numbers!
That being said…it shows the importance of demonstrating due diligence, and complying with the Bill to do everything to obtain proper consent.
With only a few months to get prepared, it’s important that all marketers, including U.S. senders with Canadian records on their contact lists use this time wisely to review any email programs and create a plan that will ensure compliance come July 1st, 2014.
What’s your plan to prepare for CASL?
The first thing on your list should be to contact Dialog Insight for a review to ensure you have a good check-list and process in place for July 1st. Built right into our OPENFIELD online software is a simple process that ensures you are covered and compliant on many of these issues such as:
Don’t worry! Dialog Insight is here to support you. For additional information on CASL please visit our website or contact us : 647.497.5979.