10 surefire tactics to slash your shopping cart abandonment rates
Shopping cart abandonment is a scary topic. But before you start worrying, there are some quick and easy solutions you can implement that can help you.
Looking to reach out and touch your leads and customers in a strategic and engaging way?
Sometimes, it is a simple as saying “Thank you.”
If the prospect of saying “Thank you” conjures images of your Mom being the head of the Politeness Police and you rolling your eyes as a kid, think again.
Thank yous can be a goldmine for your business.
Many businesses are losing out on a vastly untapped marketing tactic to engage with their target markets: thank-you emails.
Before we jump into what type of thank-you emails you can implement in your lead nurturing and marketing automation processes, let’s take a step back and look at the psychology behind thank-you emails.
When leads or customers sign up for a newsletter or make a purchase on your website, thanking them and expressing gratitude makes them happy and incites them to maintain a relationship with you. Scientists call this the Find, Remind and Bind Theory of Gratitude. This theory purports that in the moments people experience gratitude, they feel as though they have found or have been reminded of a high-quality relationship. This, in turn, binds them closer to the party that thanks them.
In other words, showing gratitude allows you to connect on a more personal level with your leads and customers, which guarantees a more favourable response to your business in the future.
In addition, thank-you emails can be an effective means to bring leads down the sales funnel by providing them new information, content or a timely discount. And for existing customers? You can generate additional conversion opportunities by upselling or cross-selling products and services to them. In all cases, thank-you emails can also help to educate recipients about your brand and the value you bring to the table.
Naturally, the most important factor in successful thank-you emails (read: open rates and follow-throughs by recipients) is personalization. Many studies and A/B tests have shown that the higher the personalization, the higher the conversion rates. That means that all of your thank-you emails should go beyond “just” saying “thank you.” Depending on how you have set up your lead/customer nurturing process and segmented your email lists, make sure your thank-you emails include:
And remember, many people forward emails, which means your brand and content can reach an entirely new audience. Add language that invites people to share your message with others and include social media sharing buttons or links. The goal is to spread the love!
Wondering when you can send a thank-you email? There are a multitude of occasions when you can send out a thank-you email (and automate the process too!). Here are just some ideas to get your creative conversion juices flowing:
As you can see, the list can go on and on. Again, make sure that with each thank you, you tie in a link to highly related content, information or promotion.
Gratitude is definitely a virtue—and one of the simplest ways increase engagement, brand trust and sales. Using the right triggers for your thank-you emails definitely differentiates your company from all the others who didn’t listen to their moms as kids!