How to Create Effective Mobile Push Notifications To Engage Your Audience

Mobile push notifications have become a powerful tool for businesses to engage with their target audience. They are an effective way to reach out to customers and keep them informed about the latest news, updates, and promotions. With an open rate ranging between 30 and 60%, this is the most effective method of communication. 
Marie-Noelle Morin
11 January 2023
Omni-Channel Marketing Campaign
5 min

Mobile push notifications have become a powerful tool for businesses to engage with their target audience. They are an effective way to reach out to customers and keep them informed about the latest news, updates, and promotions. With an open rate ranging between 30 and 60%, this is the most effective method of communication. When used correctly, push notifications can be an effective way to reach out to customers and keep them engaged. This article will provide helpful advice on how to create effective mobile push notifications that engage your audience.

What are mobile push notifications?

Push notifications are messages that appear on a user’s mobile device, even if the app is not currently open. These notifications are in-app alerts that can be used for different purposes, such as promoting a new product, informing users about an upcoming sale, or sharing an important message related to the app. As these notifications come from the app provider and not a third-party source, users enjoy a higher level of trust in their reliability. They are a great way to get your customers’ attention and keep them engaged with your brand.

Mobile push notifications are typically sent to users who have downloaded a specific app. If a user has given permission to receive these push notifications, they will receive them on a regular basis. They usually contain the brand logo, a title, a message and a CTA button. The best way to think about mobile push notifications is similar to receiving an email. Push notifications are a great way to keep users informed about the latest news, upcoming contests, product or service updates, or other important information related to your business.

How to create effective mobile push notifications

When done right, mobile push notifications can be a great way to encourage customers to engage with your brand and purchase your products. To create effective mobile push notifications, it’s important to keep a few things in mind:

a. Keep your message concise

When crafting your mobile push notifications, it’s important to keep your message concise and clear. A push notification should be short and to the point. It shouldn’t be longer than a few sentences. If you try to write an overly long message, you risk losing your audience’s attention. If your message is too long and cluttered, your audience may not even read the entire message and miss out on the important information you are trying to share. Instead, write a clear and concise sentence or two. Then, finish your message with a call-to-action that encourages the reader to act on the information they just received.

b. Personalize your message

People enjoy feeling appreciated and valued. Mobile push notifications that feel personalized and show the business appreciates its customers are much more effective. Rather than sending out a one-size-fits-all message to all of your customers, try to personalize your messages as much as possible. This can be accomplished by :

  1. Using customer data, such as buying history, demographics, etc., to target customers based on their specific needs. If you own an online store that sells stationery, you could send a push notification letting customers know new pens have just been added to the inventory. This message would be better received if you let customers know they have purchased several pens from your company in the past.
  2. Using customer data, such as name and email address, to personalize the message.

c. Use visuals

You can make your mobile push notifications more engaging by adding visuals. This can either be a picture related to your message, a graphic that illustrates your point, or emojis. Visuals can help your audience to understand your message more quickly. This makes it more likely that readers will engage with your content.

When crafting your mobile push notifications, try to keep the visuals simple. Visuals should be clear and easy to understand. If the image is too complex, it could be distracting. Emojis will likely increase your open rate but don’t overuse them place them and place them strategically to improve the appeal of your push notifications. Finally, always make sure that all visuals are relevant to your message.

d. Keep your timing in mind

Timing is important when creating mobile push notifications. Keep track of when you send out notifications to your customers and try to avoid sending them out during peak hours. Avoid sending out push notifications during lunch and dinner times, as well as late evenings, when people are likely to be engaging in other activities. Instead, send push notifications during off-peak hours, when your customers are more likely to be engaged with their phones and open to receiving your content.

e. Test and optimize

Not all push notifications are created equally. This is why it’s important to test and optimize your push notification strategy. Keep track of how many notifications your customers are receiving, the types of notifications that are being sent, and the engagement level of these notifications. Use this information to determine which types of notifications are performing the best and are most effective. Then, start to scale back on the notifications that aren’t performing as well as they could be. This will help you to avoid sending over-the-top push notifications that are overwhelming your customers.

Also, pay attention to the rates at which different types of push notifications are being opened. If you notice certain types of notifications aren’t being opened as often, you may need to tweak the message to make it more compelling. By testing and optimizing your push notification strategy, you can better identify which types of notifications are most effective for your audience.


It can be difficult to create effective mobile push notifications. The key is to create a balance between providing useful information and not overloading customers with too many notifications. By following these previous tips, you can ensure that your notifications are effective in reaching out to customers and helping to build loyalty for your brand.

Did you know that Dialog Insight allows you to send personalized mobile push notifications from within its platform?

Using our mobile push notification editor, you can send personalized and interesting notifications by including an image and emojis. Using our visualization tool, you can see the outcome on an iOS or Android device.

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