Drive-to-store campaigns

Generating traffic in stores is often a goal to be achieved in retail stores. In addition to traditional advertising, the web can also do this very well. Here are a few examples.
Sophie Lamarche
1 October 2012
Omni-Channel Marketing Campaign
2 min 50
les campagnes drive to store

Generating traffic to brick-and-mortar points of sale remains a major objective for players in the retail industry. In store, customers can see and touch the products, which is a considerable advantage to facilitate a sale. In addition to traditional advertising, the web provides an effective platform to generate drive-to-store. Here are some useful examples of email tactics to entice consumers to visit your stores.

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