Drive-to-store campaigns

In a media landscape saturated with content, capturing consumer attention is a major challenge for entertainment companies. To stand out, an attractive offer alone is no longer enough—brands must engage their audience in a personalized, relevant, and continuous way. This is where relationship marketing strategies come into play, supported by intelligent data analysis and automated interactions.

Today, consumers effortlessly move from one screen to another, from one channel to the next, before making a purchasing decision. In the face of this complexity, simply being present across multiple channels is no longer enough. What truly makes a difference is a brand’s ability to deliver a seamless, consistent, and personalized experience at every stage of the customer journey.

With the widespread adoption of privacy protection in email tools, marketers are facing a major challenge: the reliability of open rates. Thanks to our feature, it is now possible to identify and filter out openings automatically generated by Apple bots.