Growing Mobile Usage What’s Your Email Strategy?

It is no surprise that mobile usage in Canada is growing at astounding rates. Did you know that over 62% of Canadians now own a smartphone?
Sophie Lamarche
1 June 2013
Omni-Channel Marketing Campaign
1 min 10
augmentation de lutilisation dappareils mobiles   quelle est votre strategie

It is no surprise that mobile usage in Canada is growing at astounding rates. Did you know that over 62% of Canadians now own a smartphone? This growth is not a result of increased phone calls, and in fact Canadians are using their mobile devices to replace desktop computers in many cases. We are using our smartphones to watch videos, search the web for information, for social networking or connecting with friends through various apps, banking, shopping online, as well as reading emails.

Following right along with this trend, we are seeing an increase in emails opened on mobile devices by more than 6% in the last five months. Below is a chart to showcase how emails are being viewed by Canadians*.

Graphique statistiques mobiles

*These statistics are recorded on emails sent from Canada via Openfield Contact.

Over 31% of emails are being viewed on mobile devices vs. 68% on desktop computers. As seen in the chart above, this is an upward trend that we are seeing and smartphones are slowly representing over one-third of how Canadians are viewing their email messages.

How does your email marketing strategy fit with current mobile trends? REP Solutions can help! Contact us now to set up or review a mobile strategy for your business.

Check out the Dialog Insight Blog for more tips and articles to assist you with your marketing plans.

Find out how your business can benefit from Dialog Insight.

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