2. Create and dare new or unique designs to make your emails festive
Let your creativity flow when designing your campaigns. You won’t be the only company sending an email on the subject this year. To set you apart and inspire you, here are some ideas for the holiday season:
a. Share a personalized gift list
- Directory of products or services (with links to your store) by price or theme. This will encourage readers to scroll through the entire email and potentially visit and order from your site.
- Last-minute gift suggestions for latecomers.
- “Special family or friends” gift ideas for dinner invitations. This year, once again, we all hope to meet around a dinner to celebrate with friends and families!
b. Create a sense of urgency, start a countdown
Create an urgency to buy by reminding them that there are only X days/hours left before a specific moment.
c. Animate your email with videos and GIFs
These are two attractive content formats that will entice visitors to read your email.
d. Offer fun and interactive content
Develop an interactive gamification activity with your contacts by offering them the opportunity to take part in a contest or a survey, for example.
Deploy a promotional front calendar sent via email inviting customers to come and discover the offer and/or the message of the day… day after day.
e. Sending your warmest wishes
Personalize your digital greeting card with a photo of your team and personalize the email message.