Take advantage of the holiday season to strengthen your relationship with your customers and be part of their Christmas planning.
In 2021, 61% of consumers started their Christmas shopping in November. October is just around the corner, avoid running, avoid the crowd… Get noticed. Be in the inbox of your customers and contacts before the high season!
1. Find the balance between promotional message and relational message
We believe that this year, even more than the previous years, people will be on the lookout for promotional offers for the holiday season. With inflation, budgets are more limited BUT the need to do good and to please is also present!
This is an opportunity to offer a little something or address a special offer to your most loyal customers.
Access to exclusive content, preview offers or a thank you message for their loyalty are attentions that will help build a strong relationship. This also helps to engage your contact and build loyalty to your brand. If your campaign is successful, your customers will share it or tell their friends about it.
You don’t necessarily need a commercial objective to score points with your customers 😊
2. Create and dare new or unique designs to make your emails festive
Let your creativity flow when designing your campaigns. You won’t be the only company sending an email on the subject this year. To set you apart and inspire you, here are some ideas for the holiday season:
a. Share a personalized gift list
- Directory of products or services (with links to your store) by price or theme. This will encourage readers to scroll through the entire email and potentially visit and order from your site.
- Last-minute gift suggestions for latecomers.
- “Special family or friends” gift ideas for dinner invitations. This year, once again, we all hope to meet around a dinner to celebrate with friends and families!
b. Create a sense of urgency, start a countdown
Create an urgency to buy by reminding them that there are only X days/hours left before a specific moment.
c. Animate your email with videos and GIFs
These are two attractive content formats that will entice visitors to read your email.
d. Offer fun and interactive content
Develop an interactive gamification activity with your contacts by offering them the opportunity to take part in a contest or a survey, for example.
Deploy a promotional front calendar sent via email inviting customers to come and discover the offer and/or the message of the day… day after day.
e. Sending your warmest wishes
Personalize your digital greeting card with a photo of your team and personalize the email message.
4. And after the holidays?
The post-holidays is also a moment to anticipate and not to miss. Returns or exchanges of gifts that are unsuitable or have been ordered twice arrive. It’s also an opportunity to thank your customers for shopping with you during the holidays or to share some “post-holiday” tips. For example, recipe ideas for cooking leftovers.
The period is not quite over: stay tuned!
In summary
For a successful year-end email campaign consider:
- Take care of your pre-header objects and texts to maximize your opening rate
- Capture attention by asking questions or using Emojis
- Launch your promotional campaigns in advance to obtain the maximum result
- Work on the segmentation and targeting of your emails to personalize the content of your emails as much as possible.
- Plan a “post-holiday” campaign
Implement your special end-of-year holiday email campaigns
In this article, we have given you some tips for a successful holiday email strategy. Now it’s your turn to create your campaign.
Find out how Dialog Insight and its teams specializing in relationship marketing can help you create, design and implement it. Contact us today.
Combine the thank you with targeted content and a surprise promo offer to encourage clicks.
The first name of the client/contact could have been personalized at the beginning of the message, it would have had a better impact!
This idea could be materialize via an animated gif to demonstrate the variety. Also, the image could be easily personalized according to your targets to bring a targeted product to the right customer.
