Support
Partners
Contact
Get a demo

Mobile open rates by industry: are you in the top 3?

Over the last 6 months we observed that mobile open rates are higher than desktop open rates. Are your mobile adaptation efforts worth all the work?
Sophie Lamarche
1 June 2016
Omni-Channel Marketing Campaign
1 min
taux douvertures sur mobiles par industrie faites vous partie du top

Over the last 6 months we observed that Canadian emails sent from the Dialog Insight platform show mobile open rates higher than desktop open rates. Have you observed such a trend within your industry? Are your mobile adaptation efforts worth all the work? Not surprisingly, the top 3 industries that increased the average of email mobile open rates for May 2016 are:

  • Media and content distributors – 59.2%
  • Tourism, hotel and entertainment businesses – 55.1%
  • Retail trade businesses – 53.2%

Here’s the evolution of mobile open rates for each industry since the beginning of 2016.

As you can see, almost all industries are close or over the 50% mark of mobile open rates to reach an average of 53.4% in May. So, if you have not already started thinking about your mobile strategy, it is time to do so. Here are 4 easy steps to help you get started with content adaptation. Do not hesitate to contact our team if you need help. We will be happy to guide you through all the steps.

Find out how your company can benefit from Dialog Insight.

Request a demo

Read also

Security and conformity

Email Marketing and Environmental Impact: Reducing Weight Becomes a Priority

Email marketing is a powerful tool, but its environmental impact is often underestimated. Between data storage, information transfer, and display on devices, every campaign generates a digital footprint. Discover why reducing the weight of your emails is becoming an essential practice and how to optimize your campaigns to reconcile marketing performance with ESG responsibility.

Read more

News

Discover RCS (Rich Communication Services)

Upgrade to the next generation of text messaging with richer, more interactive and engaging mobile experiences.

RCS. Create. Launch. Convert.

Read more

Customer Data Platform

CRM, CDP, and marketing automation: who does what?

CRM, CDP, and marketing automation are often confused, even though they play very distinct roles. This article clarifies their differences and complementarity, and explains how to combine them to build a high-performing marketing strategy that is truly data-driven.

Read more

Omni-Channel Marketing Campaign

All about a winning web contest

The contest is an outstanding acquisition tool, it can be simple or complex but must be aligned with your business objective.

Read more

Personalization

Marketing personas: Are you doing it right?

Defining who your audience is the basis of a good marketing strategy. Creating personas can help you in this matter.

Read more

Law 25

The Impact of Law 25 on Consents

In Quebec, Law 25 (formerly Bill 64) modernizes regulations regarding the protection of personal information. In order to provide citizens with better control over their personal information, this law supports companies in the collection and use of this data. Several clarifications are introduced into the Private Sector Act to regulate consent. It is important to fully understand these and to be well prepared to avoid any sanction.

Read more

New at Dialog Insight

Every message, on the right channel, at the right time — automatically.

What if your campaigns could find on their own the ideal channel and the perfect moment to generate more impact?With Smart Channel and Omnichannel STO, your campaigns become more engaging and more effective:
  • Automatically send each message through your contacts’ preferred channel
  • Trigger your sends at the optimal time to maximize impact
  • Drive more clicks, conversions, and revenue — without added complexity
See how to activate this smart duo