Omni-Channel Marketing Campaign

Mobile open rates by industry: are you in the top 3?

Over the last 6 months we observed that Canadian emails sent from the Dialog Insight platform show mobile open rates higher than desktop open rates. Have you observed such a trend within your industry? Are your mobile adaptation efforts worth all the work?

Not surprisingly, the top 3 industries that increased the average of email mobile open rates for May 2016 are:

  • Media and content distributors – 59.2%
  • Tourism, hotel and entertainment businesses – 55.1%
  • Retail trade businesses – 53.2%

Here’s the evolution of mobile open rates for each industry since the beginning of 2016.

Mobile open rates for each industry

As you can see, almost all industries are close or over the 50% mark of mobile open rates to reach an average of 53.4% in May. So, if you have not already started thinking about your mobile strategy, it is time to do so. Here are 4 easy steps to help you get started with content adaptation. Do not hesitate to contact our team if you need help. We will be happy to guide you through all the steps.