Gestion des données clients : comment construire une base de données clients
With the announced end of third-party cookies, it’s time to shift the focus of your marketing strategies to zero-party and first-party data.
You may have already received emails asking you to confirm your subscriptions to continue to receive them. From a marketing point of view, what are the results you c
Has personalized marketing become a science? Which of marketing or technology is really responsible for the “data culture”?
With the sources and quality of information obtained on customers, environments and markets, Big Data can generate indicators to help decision-making. But how can it
How much personal information are consumers willing to provide? In what circumstances?
Be ready for the new Canada’s Anti-Spam Legislation (CASL – C-28)
Edouard Snowden’s revelations about American surveillance and Canada’s new anti-spam law are excellent reasons to evaluate your data privacy policies.
In 2019, it is crucial for any good marketer to be proactive. Digital marketing is evolving rapidly, so you will have to do the same.
It is nowadays common to receive a personalized message with our name on it. The problem with everyone using this technique is that it becomes very redundant for con
Whether it’s to maintain an impeccable sender reputation, or to have a quality list of potential or converted clients, your contact database is like gold.
In this era of “BIG DATA”, it’s essential to use the data smartly if you want to reach your customers and prospects effectively.