5 engagement metrics to measure the impact of your communications
You’ll find that customers who are engaged and loyal to your brand will have a higher engagement rate when you measure it.
Effective call-to actions in emails are crucial to reach your goal of client engagement. A few simple improvements can result in an important increase in click rates
Consumers are using different channels to make purchase and they all cross roads at some point. Businesses have no other choices than to adapt their strategy to beco
Are you one of those who believe automation could take you more time than it could save you time? Your automation strategy does not need to be complicated.
Have you ever noticed how we are solicited with contests, quizzes and competitions? The reason why they are so many is that they work!
You may have already received emails asking you to confirm your subscriptions to continue to receive them. From a marketing point of view, what are the results you c
Has personalized marketing become a science? Which of marketing or technology is really responsible for the “data culture”?
With the sources and quality of information obtained on customers, environments and markets, Big Data can generate indicators to help decision-making. But how can it
How much personal information are consumers willing to provide? In what circumstances?
Edouard Snowden’s revelations about American surveillance and Canada’s new anti-spam law are excellent reasons to evaluate your data privacy policies.
Be ready for the new Canada’s Anti-Spam Legislation (CASL – C-28)