Gestion des données clients : comment construire une base de données clients
With the announced end of third-party cookies, it’s time to shift the focus of your marketing strategies to zero-party and first-party data.
In this era of “BIG DATA”, it’s essential to use the data smartly if you want to reach your customers and prospects effectively.
Several times, we have announced the end of emails. Several times, I was told that my company would not last long. This is our story, the story of emails and Dialog
Digitalisation allows a diversification of channels but also leads to an increase in the number of competitors in all industries.
Discounts and coupons are a great way to attract a large generic group of new and existing customers to your store, or a particular sale or promotion.
Every day, fraud is perpetrated by unscrupulous individuals. The best way to protect yourself from it is to inform you about the ways these people are reaching you.
It is no surprise that mobile usage in Canada is growing at astounding rates. Did you know that over 62% of Canadians now own a smartphone?
Let’s take a look at what you can do to avoid falling into a spam trap and how to get back on track if you do.
A new trend called content marketing is an excellent way to generate demand by showing your talent.
The fight to eliminate spam has led to the new function to report as spam. If you put yourself in the shoes of a marketer who sends promotional messages, this button
Hands down, email is the easiest medium to test for effectiveness. Here are some examples of tests that we recommend to help you achieve optimal results.