5 engagement metrics to measure the impact of your communications
You’ll find that customers who are engaged and loyal to your brand will have a higher engagement rate when you measure it.
Let’s take a look at what you can do to avoid falling into a spam trap and how to get back on track if you do.
A new trend called content marketing is an excellent way to generate demand by showing your talent.
The fight to eliminate spam has led to the new function to report as spam. If you put yourself in the shoes of a marketer who sends promotional messages, this button
Hands down, email is the easiest medium to test for effectiveness. Here are some examples of tests that we recommend to help you achieve optimal results.
It’s no secret that attracting a new customer costs more than increasing the value of an existing customer.
Deviding your list to make a mailing is important. This ensures that the content presented to recipients is relevant to them. But do you know all the ways to segment
Generating traffic in stores is often a goal to be achieved in retail stores. In addition to traditional advertising, the web can also do this very well. Here are a
What’s the point of sending emails to your clients if they don’t receive them? There are several factors that can affect the delivery of your email messages.
Click through for steps to optimize your email for mobile…