Communiquer en temps de crise: changer son approche
COVID-19, c’est un bouleversement sur nos façons de communiquer. Comme s’y prendre ?
Here’s part two of our series on marketing multichannel! In this article, you will find 4 new channels that can be automated and personalized in order to achieve opt
For those whose job is to send emails, it’s not always simple… With spam filters’ evolution, it’s not always easy to find yourself on the right side of the fence.
Nowadays, pop-ups are underestimated. Everyone thinks they do not work because they are disturbing for others… Truth is, pop-ups work. It’s all about knowing how to
Do you understand the urgency of initiating automation marketing projects? To be effective, organizations need to move from doing automation email to multi-channel a
I hope that small and large organizations now recognize the importance of having personas. If you are an organizations that still haven’t done that reflection, then
Communication through video is much more profitable than all other formats available. Let’s praise the potential of video marketing and why it should be used in all
Since a campaign links a goal, one or more topics, then spreads over several channels, nothing prevents marketers to be inspired by that concept.
First things first, what’s a spam trap? Simply put, it is an email address that’s used by the good guys to catch the bad guys. If your email get trapped as spam, you
Mobile push notifications have been created in order to intervene in the daily life of an individual. There are several opportune moments when the latter will be inc
Today’s increase in technology usage pushes organizations to find new ways to build the consumer-marketer relationship. Indeed, different channels continue to emerge