Communiquer en temps de crise: changer son approche
COVID-19, c’est un bouleversement sur nos façons de communiquer. Comme s’y prendre ?
We’re living in an era where everybody is flooded daily with wave upon wave of emails and messages. How do you stand out in this digital tsunami? The answer is: keep
Soon, artificial Intelligence will make email marketing even more powerful. Here’s how!
How well are you nurturing your leads and current customers? If not, you are definitely missing out on a great opportunity to leverage the power and potential of mar
If you’re still duplicating your email campaigns across all market segments and sales readiness, it’s time to stage an intervention. Here are some of the basics to i
Looking to reach out and touch your leads and customers in a strategic and engaging way? Sometimes, it is a simple as saying “Thank you.”
You’re probably strapped for time and resources to understand what’s wrong with your A/B testing strategy. There are some common mistakes you should consider before
Many marketers who set up marketing campaigns still drive leads to their website homepage. This means you are basically throwing money out the window. That is why la
Email frequency is something you should take seriously. The number of emails sent over a period of time can have an impact on your revenue and your engagement rate.
As digital marketers, we invest a lot of money in the design and contents of our email marketing campaigns. However, we can never underestimate the power of a well-c
SMS marketing can be a huge untapped opportunity for small and medium-sized businesses that are looking to improve their customer’s journey, through the sales funne