Gestion des données clients : comment construire une base de données clients
With the announced end of third-party cookies, it’s time to shift the focus of your marketing strategies to zero-party and first-party data.
A simple SMS sent can be much more effective than your other means of communication. But they must be well mounted and respect some basic rules to be optimal.
The need to put in place effective dashboards, aligned with the company objectives is increasingly present. Thus, they can greatly help companies in strategic decisi
The large amount of contacts that companies accumulate over the years is of course, very impressive but, how many of these contacts are really active?
Welcoming new subscribers is important especially when you want to make a good first impression. That’s why our topic of the day is: automated welcome emails.
It’s all well and good to do marketing automation, but if you do it without analyzing the results, it’s hard to distinguish what works from what does not work.
In an era when knowing your customer is paramount, it’s essential to measure our marketing actions to analyze their behaviors towards our messages. To do this, knowl
Do you lose yourself in the marketing and technological vocabulary? Do you understand the changing framework that is attached to MarTech? If so, you will love this a
Personalization can be utilized in many ways, one of them being within images. For that reason, Dialog Insight has now added a new feature to its platform: Nifty Ima
Technological evolution is now extremely fast and we can no longer settle for a classic digital marketing. It is essential to follow this evolution and adapt to it i
It is inevitable that your contact list will change every year; here are some tactics to increase your contact list with qualified prospects.