Gestion des données clients : comment construire une base de données clients
With the announced end of third-party cookies, it’s time to shift the focus of your marketing strategies to zero-party and first-party data.
Here’s part two of our series on marketing multichannel! In this article, you will find 4 new channels that can be automated and personalized in order to achieve opt
For those whose job is to send emails, it’s not always simple… With spam filters’ evolution, it’s not always easy to find yourself on the right side of the fence.
Nowadays, pop-ups are underestimated. Everyone thinks they do not work because they are disturbing for others… Truth is, pop-ups work. It’s all about knowing how to
At the time of web 4.0, mobile use has exceeded the use of a desktop computer. It is therefore mandatory for all companies to take the responsive turn, if it is not
Implementing a lead scoring strategy allows you to place your prospects in their purchase cycle. All this in order to focus your efforts where there is the most chan
Do you understand the urgency of initiating automation marketing projects? To be effective, organizations need to move from doing automation email to multi-channel a
I hope that small and large organizations now recognize the importance of having personas. If you are an organizations that still haven’t done that reflection, then
Communication through video is much more profitable than all other formats available. Let’s praise the potential of video marketing and why it should be used in all
Since a campaign links a goal, one or more topics, then spreads over several channels, nothing prevents marketers to be inspired by that concept.
First things first, what’s a spam trap? Simply put, it is an email address that’s used by the good guys to catch the bad guys. If your email get trapped as spam, you