5 engagement metrics to measure the impact of your communications
You’ll find that customers who are engaged and loyal to your brand will have a higher engagement rate when you measure it.
Communication through video is much more profitable than all other formats available. Let’s praise the potential of video marketing and why it should be used in all
Since a campaign links a goal, one or more topics, then spreads over several channels, nothing prevents marketers to be inspired by that concept.
First things first, what’s a spam trap? Simply put, it is an email address that’s used by the good guys to catch the bad guys. If your email get trapped as spam, you
Mobile push notifications have been created in order to intervene in the daily life of an individual. There are several opportune moments when the latter will be inc
Today’s increase in technology usage pushes organizations to find new ways to build the consumer-marketer relationship. Indeed, different channels continue to emerge
We’re living in an era where everybody is flooded daily with wave upon wave of emails and messages. How do you stand out in this digital tsunami? The answer is: keep
How well are you nurturing your leads and current customers? If not, you are definitely missing out on a great opportunity to leverage the power and potential of mar
Soon, artificial Intelligence will make email marketing even more powerful. Here’s how!
If you’re still duplicating your email campaigns across all market segments and sales readiness, it’s time to stage an intervention. Here are some of the basics to i
Looking to reach out and touch your leads and customers in a strategic and engaging way? Sometimes, it is a simple as saying “Thank you.”