5 engagement metrics to measure the impact of your communications
You’ll find that customers who are engaged and loyal to your brand will have a higher engagement rate when you measure it.
Many marketers who set up marketing campaigns still drive leads to their website homepage. This means you are basically throwing money out the window. That is why la
If you’re still duplicating your email campaigns across all market segments and sales readiness, it’s time to stage an intervention. Here are some of the basics to i
As digital marketers, we invest a lot of money in the design and contents of our email marketing campaigns. However, we can never underestimate the power of a well-c
SMS marketing can be a huge untapped opportunity for small and medium-sized businesses that are looking to improve their customer’s journey, through the sales funne
Shopping cart abandonment is a scary topic. But before you start worrying, there are some quick and easy solutions you can implement that can help you.
Email frequency is something you should take seriously. The number of emails sent over a period of time can have an impact on your revenue and your engagement rate.
Making the web better for everyone. It’s definitely a worthy objective. That’s the ideology that Google has been putting forward over the past years with its AMP (Ac
Today’s consumers and customers expect you to know their interests; they expect to receive personalized offers. These expectations can be met thanks to dynamic conte
Having dealt with Canada’s anti-spam legislation, we now need to focus on Europe’s General Data Protection Regulation (GDPR).
Defining who your audience is the basis of a good marketing strategy. Creating personas can help you in this matter.