5 engagement metrics to measure the impact of your communications
You’ll find that customers who are engaged and loyal to your brand will have a higher engagement rate when you measure it.
The user experience is at the heart of the giant Google’s concerns. That is why the announcement regarding sanctions on the use of intrusive interstitial on mobile s
Switching email providers can be stressful given the time and resources required to analyze solutions and do the system transfer. So you don’t want to go through thi
If you work with a budget, you are certainly looking for any possible ways to save money. Email marketing is not an expensive marketing tool, but if you are not care
Adding emojis in an email subject line is not new, but since most email service providers support them, they have become a common practice to make messages stand out
Over the last 6 months we observed that mobile open rates are higher than desktop open rates. Are your mobile adaptation efforts worth all the work?
It takes nothing more than one click to lose a prospect. It’s even easier than losing your keys! What are your strategies to avoid that your subscribers lose interes
In a very competitive market, what is the best approach to convert a product and service company into a client oriented company?
“Personalization is too difficult!” This is something you must have heard many times. But is it really that complicated? In truth, it all depends of what you already
What are the best strategies when it comes to email subjects? What is the ideal subject length? Should it be personalized? These are some of the mysteries of the mod
Effective call-to actions in emails are crucial to reach your goal of client engagement. A few simple improvements can result in an important increase in click rates