Communiquer en temps de crise: changer son approche
COVID-19, c’est un bouleversement sur nos façons de communiquer. Comme s’y prendre ?
Your customer knowledge is increasing, the amount of data available on them is also growing… You are now ready to know the main steps to personalize!
I hope that small and large organizations now recognize the importance of having personas. If you are an organizations that still haven’t done that reflection, then
If you’re still duplicating your email campaigns across all market segments and sales readiness, it’s time to stage an intervention. Here are some of the basics to i
Today’s consumers and customers expect you to know their interests; they expect to receive personalized offers. These expectations can be met thanks to dynamic conte
Defining who your audience is the basis of a good marketing strategy. Creating personas can help you in this matter.
It takes nothing more than one click to lose a prospect. It’s even easier than losing your keys! What are your strategies to avoid that your subscribers lose interes
“Personalization is too difficult!” This is something you must have heard many times. But is it really that complicated? In truth, it all depends of what you already
It is nowadays common to receive a personalized message with our name on it. The problem with everyone using this technique is that it becomes very redundant for con