5 Proven Customer Retention Strategies to Keep Customers Coming Back

Retention is the process of keeping existing customers coming back to your business for repeat purchases.
Customer retention is a measure of how loyal customers are to a business. Loyal customers are more likely to make repeat purchases, refer friends and family, and provide positive word-of-mouth marketing. A high customer retention rate is essential to long-term success and sustainability.
In this blog post, we will discuss five proven customer retention strategies that will help you keep your customers coming back for more.


What is Customer Retention?

Customer retention is a measure of how well a business is able to keep its customers. It’s a measure of how successful a business is at maintaining relationships with its existing customers, and how well it is able to attract new customers. The higher the customer retention rate, the more successful a business is at engaging its customers and keeping them coming back.


How do you calculate your customer retention rate?


Customer retention rate =
(Total # of Customers at the End of the period – New Customers Acquired) / Customers at the Start of the Period

The customer retention rate is calculated by dividing the number of customers who continue to purchase products or services from a business over a given period of time by the total number of customers at the start of that period.
For example, if a business had 100 customers at the start of a year, and at the end of the year, 80 of those customers are still making purchases from the business, the customer retention rate would be 80%.
The customer retention rate is an important indicator of how successful a business is at keeping its customers engaged and satisfied. A low customer retention rate can indicate a need to improve customer service, create better products or services, or implement more effective marketing strategies.


5 Proven Customer Retention Strategies


Create a strong onboarding experience

The onboarding process is the first step to creating a successful customer retention strategy. It’s important to make sure that your customers have a positive experience when they first sign up for your products or services.

Onboarding should be an easy and seamless process. Provide clear and concise instructions on how to use your products or services. Make sure your website is easy to navigate and that customers can easily find the information they need.

In addition, provide a helpful customer service team that can answer any questions customers may have. If necessary, provide a tutorial or step-by-step guide on how to use your products or services.


Building Trust to Keep Customers Coming Back

Building trust is essential to customer retention. Customers are more likely to continue to use a product or service if they trust the company behind it.

To build trust, make sure to provide quality products or services, and provide excellent customer service. Make sure that customers feel valued and appreciated. Respond quickly to customer inquiries, and provide helpful and accurate information.

In addition, make sure that customers have access to their data and can easily manage their accounts. Provide customers with transparent and easy-to-understand terms and conditions, and make sure that customers understand how their data is being used.


Creating a Communication Calendar to Keep Your Customers Engaged

Creating a communication calendar is an important part of a customer retention strategy. By staying in touch with your customers, you can keep them engaged and remind them of the value that your products or services provide.

Create a communication calendar that outlines when and how you will communicate with your customers. You can use email, social media, text messages, or even direct mail. Make sure to include relevant content that is tailored to each customer.

You can use your communication calendar to inform customers about new products or services, provide helpful tips and advice, or invite customers to exclusive events.


Creating a Newsletter to Keep Your Customers Informed

Creating a newsletter is a great way to keep your customers informed and engaged. A newsletter can include information about new products or services, helpful tips, or upcoming events.

Creating a newsletter doesn’t have to be complicated. Make sure to segment your list so that you can send tailored content to each customer.

You can also use your newsletter to offer special discounts or promotions, or to ask customers to provide feedback or reviews.


Offering Services to Increase Customer Retention

Offering services is a great way to increase customer retention. Services can include anything from setup and installation, to video tutorials and training.

Services can help customers get the most out of your products or services, and can provide an additional source of revenue for your business. Services can also help customers feel more connected to your business, and can help to build loyalty.

Make sure to provide quality services and respond to customer inquiries in a timely manner.
Start a Customer Retention Program

Creating a customer retention program is an effective way to keep your customers coming back. A customer retention program can include loyalty programs, referral programs, or rewards programs.

Loyalty programs can reward customers for their repeat purchases. Referral programs can reward customers for referring their friends and family. Rewards programs can offer discounts or free products in exchange for a certain amount of purchases.

Creating a customer retention program can help to increase customer loyalty and engagement, and can be a great way to drive repeat purchases.



Customer retention is an essential part of running a successful business. By implementing these five proven customer retention strategies, you can keep your customers coming back for more.


Increase your customer retention rate using Dialog Insight platform

Our relationship marketing platform provides you with all of the tools you need to master email marketing.

Plan a demo to learn more about our products and services.