Personalized marketing case study : Kaleido
Memorable and personalized birthday wishes for RESP plan beneficiaries
Customized offers and customer path monitoring adapted to Sépaq’s customers
Sépaq offers a wide range of activities (outdoor, hunting, fishing) and services (accommodation, food, equipment rental, shops). Through the experiences of national parks, wildlife reserves and tourist establishments, it ensures the sustainability of these exceptional natural territories and connects people to nature.
Field of activity
Crown Corporation – Travel and tourism
Scope of solution
Personalization based on purchasing behaviour
Optimization of the customer experience
To ensure that Sépaq is building new revenue stream, and reaching new clientele, the company requires maintaining a high level of customer experience, by constantly developing a personalized relationship with their customers.
Building and maintaining strong relationships
First, Sepaq wanted to develop a better relationship strategy aimed at contacts stored in their database.
Secondly, they wanted to achieve this strategy by implementing a flexible email solution that allowed for advanced personalization for all customers and non-customers.
The purpose of the project
The desire for growth, to develop new customers and the optimization of customer relations and experience, which motivated Sépaq’s actions to develop, with Dialog Insight, a personalized and automated recovery project.
Different scenarios to relaunch existing customers
Encourage re-purchase, including:
Optimize the customer experience with customization
A few simple but not negligible automated sending sequences have been deployed using our solution:
The Dialog Insight platform allows us to enhance the customer experience and maintain our relationship marketing strategy at an excellent price-quality ratio.Guillaume Plante, Relationship marketing managerSociété des établissements de plein air du Québec (Sépaq)
higher conversion rate than the other digital marketing levers used by Sépaq
Adopt a solution adapted to your needs
Do like Sépaq, use your customer knowledge to engage your customers!