Customer case

Marketing database management case study : Tourisme Chaudière-Appalaches

Tourisme Chaudière-Appalaches is developing a major contest to increase its database

Tourisme Chaudière-Appalaches logo

Tourisme Chaudière-Appalaches is one of 22 tourism associations in Quebec and is mainly responsible for promoting the Chaudière-Appalaches region and 550 local businesses that are members of the association. Their primary purpose is to promote the region and encourage their target group to visit it.


Field of activity
Travel and tourism

Scope of solution
Quebec City, Chaudière-Appalaches tourist region

Automated omnichannel contest


Building on brand awareness

The company’s primary needs was to promote the Chaudière-Appalaches region and its member companies. The objective was to focus and visibility and notoriety, 

Also, Tourisme Chaudière-Appalachesthey wanted to bring people back at least twice to the website, and reach at least 20,000 people.

Our mandate

Create a major contest in partnership with other agencies

With an objective aimed at gaining visibility, the creation of a contest is totally appropriate. That is why Tourisme Chaudière-Appalaches decided to buil a very unique contest.

This campaign was also built in collaboration with a marketing agency used by Tourisme Chaudière-Appalaches for anything related to design. 

Our main part of the project was to oversee the set up of the contest from the Dialog Insight platform, while respecting several technical and logistical requirements.


The contest was  build around the fact that visitors could build their dream weekend, and then have a chance to win it. It lasted for 25 weeks, and 1 winner was picked each week. 

Participants had to go to the Chaudière-Appalaches website and create a customized weekend by choosing from the 550 companies they could visit during their stay.

The campaign was done in an omnichannel manner, i. e. television advertising, Google Ads, Facebook and email. promotion People could win additional opportunities by sharing either by email or on Facebook.

Solution implemented

A major competition with an omnichannel flavour

This led to several technological requirements, including:

  • The implementation of a custom form to create a dream weekend
  • Flexible database tailored and synchronized with the website
  • Synchronization of the website with the Dialog Insight application
  • Data requests to assemble, in a dynamic and automated way, information received from the website
  • Customized processes to track additional opportunities from Facebook and email sharing
  • Implementation of an automated post-registration email process

The form


Create your dream weekend

Choix activités

Personalized confirmation

Confirmation perso

I have been working with Dialog Insight for more than 2 years and I like all the tools that are offered by the company. There is already a good range of tools that meet the needs of all businesses in my opinion. For me, the big advantage of DI is that we can also have services that meet the specific needs we may have in our company. This is not the case for all companies that offer this type of service.

For the 25 Week-Ends en Chaudière-Appalaches contest, we worked with the existing Dialog Insight contest application. The fact that DI already has a solid and proven application has allowed us to save a lot of time and money on content and we have avoided developing a different in-house solution with the web firm that makes up our website. The competition module was already well-proven and was also able to adapt to the very specific structure of our contest. The fact of managing the contest customers directly from the newsletter customers makes our life much easier since the two are often very closely linked.

Louis Chamberland, Director of E-Business
Tourisme Chaudière-Appalaches

The results

This contest was more far-reaching than we had imagined, and exceeded the initial objectives:


New subscribers to the newsletter


Unique participants (target of 20,000)


Visits per person (target of 2)

This project was also nominated for the Flèche D’or competition.

Adopt a solution adapted to your needs

Do as Tourisme Chaudière-Appalaches and increase your visibility with our contest feature, and adapt it to any and all types of contest !

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