With distributed marketing, E. Leclerc makes it easier to manage all of its banners.

Centralizing marketing activities enables teams to easily share information (data, content, etc.) in order to manage local and national activities efficiently while enhancing overall organizational performance.
Large-scale retailing

Results

4
x
the sector's click-through rate
100
+
simultaneous users

Balancing the demands of national and local players

With its growing number of stores throughout France, it is becoming increasingly important to use customer knowledge to send local communications. The challenge is to provide local and national players with a powerful and user-friendly tool for tracking the customer journey and centralizing data while adhering to the GDPR’s legal obligations.

A centralized marketing tool

Standardized and personalized content sharing

The Drag & Drop editor ensures content consistency with frozen blocks that stick to the brand's charter. A library of images, templates, and logos can be shared among the various banners. The personalized interface is easy to use and allows all entities to use channels such as SMS and email.

E. Leclerc - Un partage de contenus standardisés et personnalisables

Data consolidation and simplified management

Based on their profile and permissions, users can access a simplified view of all customer knowledge. The interface lets you choose between national and store views. The national level can exert control over other entities' activities, and local players can effectively manage their communication in accordance with national-level directives.

E. Leclerc - Une gestion simplifiée et des données consolidées
“The solution provided by Dialog Insight allowed us to centralize the view and management of our marketing campaigns on SMS and email channels while consolidating our customer knowledge in the same environment. We thus have a scalable tool that allows us to use diversified functionalities and to personalize our communications, both nationally and locally, while adjusting our commercial pressure. The Dialog Insight teams are available, responsive and provide us with quality support.”
Customer Relations Team
E.Leclerc-Logo

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