With distributed marketing, E. Leclerc makes it easier to manage all of its banners.

The Drag & Drop editor ensures content consistency with frozen blocks that stick to the brand's charter. A library of images, templates, and logos can be shared among the various banners. The personalized interface is easy to use and allows all entities to use channels such as SMS and email.

Based on their profile and permissions, users can access a simplified view of all customer knowledge. The interface lets you choose between national and store views. The national level can exert control over other entities' activities, and local players can effectively manage their communication in accordance with national-level directives.