An online form was developed in order to gather uniform data across the entire network. The responses are then automatically transmitted to the marketing team to identify areas for improvement.
The automated transactional data was used to create a campaign to contact customers who had made purchases during a specific time frame.
Share this article
The competition offered the chance to win a fantasy weekend in Chaudière-Appalaches. The synchronization of website data and an automated registration process have been implemented. By sharing the form, participants could also increase their chances.
Centralizing marketing activities enables teams to easily share information (data, content, etc.) in order to manage local and national activities efficiently while enhancing overall organizational performance.
