An online form was developed in order to gather uniform data across the entire network. The responses are then automatically transmitted to the marketing team to identify areas for improvement.
The automated transactional data was used to create a campaign to contact customers who had made purchases during a specific time frame.
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The competition offered the chance to win a fantasy weekend in Chaudière-Appalaches. The synchronization of website data and an automated registration process have been implemented. By sharing the form, participants could also increase their chances.
Since implementing these automated campaigns, Héma-Québec has observed a significant increase in the retention rate of new donors and their engagement. With an average open rate of 73%, the appointment booking rate for plasma donors has doubled.
