A database was specifically created and structured to collect behavioral data from the client's website. An automated import has been set up to keep this information in the contact file up to date.
The content of mailings automatically adjusts in response to changes in the show schedule. Automation enabled the client to reduce the risk of errors while saving time.
Data collected from browsing activities and customer profiles is used to personalize email content with show recommendations tailored to each customer.
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The competition offered the chance to win a fantasy weekend in Chaudière-Appalaches. The synchronization of website data and an automated registration process have been implemented. By sharing the form, participants could also increase their chances.
Since implementing these automated campaigns, Héma-Québec has observed a significant increase in the retention rate of new donors and their engagement. With an average open rate of 73%, the appointment booking rate for plasma donors has doubled.
A satisfaction survey tracks the evolution of the customer experience in real time. Automated communication, delivered at the right time, detects the necessary improvements to its sales process.
Since implementing these automated campaigns, Héma-Québec has observed a significant increase in the retention rate of new donors and their engagement. With an average open rate of 73%, the appointment booking rate for plasma donors has doubled.
Centralizing marketing activities enables teams to easily share information (data, content, etc.) in order to manage local and national activities efficiently while enhancing overall organizational performance.
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