Sépaq boosts its conversion rate by leveraging its existing database.

Reminders and personalized follow-ups have been implemented to provide a high-quality customer experience, whether following a recent purchase or as part of an annual renewal.
Crown Corporation, Travel & tourism

Results

2
x
higher conversion rate

Making use of its current database

In order to increase its revenue, Sépaq wants to not only develop a new clientele but also maintain a high standard of customer service and build a personalized bond with the customers in their current database.

Personalized and automated scenarios

Automatic notifications to existing clients

For encouraging repeat purchases, several scenarios have been implemented, including:

  • Reminders to past clients who do not currently have a reservation for an upcoming stay.
  • Special offers that are tailored based on previous reservations.
  • A post-stay message urging guests to make new reservations or reserve other intriguing experiences.

Sepaq - Relances automatiques

Personalized follow-ups following purchases

To create a customized customer experience, the following automated sending sequences have been implemented:

  • A pre-stay message inviting customers to book additional activities and check in online
  • A thank-you note with a special promotional code after purchasing an annual subscription;
  • An invitation to renew their annual subscription a few weeks before it expires

Sepaq - Suivis personnalisés post achat
“The Dialog Insight platform enables us to improve the customer experience while maintaining our relationship marketing strategy at a low cost-to-value ratio.”
Relationship marketing manager
SEPAQ-Logo

Share this article

Be like Sépaq and engage your customers by using your knowledge of them!

Read also

Retail

Techni-Contact structures and optimizes its communications with Dialog Insight.

Discover how Techni-Contact structured its database and automated its communications for more effective customer journeys with Dialog Insight.

Organisations

Héma-Québec Increases Donations with Automated and Personalized Communications

Since implementing these automated campaigns, Héma-Québec has observed a significant increase in the retention rate of new donors and their engagement. With an average open rate of 73%, the appointment booking rate for plasma donors has doubled.

Large-scale retailing

Fenplast improves its client experience with an automated after-sales feedback system.

A satisfaction survey tracks the evolution of the customer experience in real time. Automated communication, delivered at the right time, detects the necessary improvements to its sales process.

Organisations

Héma-Québec Increases Donations with Automated and Personalized Communications

Since implementing these automated campaigns, Héma-Québec has observed a significant increase in the retention rate of new donors and their engagement. With an average open rate of 73%, the appointment booking rate for plasma donors has doubled.

Retail

Re-engage Readers with Automated and Strategic Recommendations

Discover how Les libraires leveraged automated product recommendations to engage their customers, increase sales, and promote local purchasing with Dialog Insight.

Retail

Techni-Contact structures and optimizes its communications with Dialog Insight.

Discover how Techni-Contact structured its database and automated its communications for more effective customer journeys with Dialog Insight.

New at Dialog Insight

Every message, on the right channel, at the right time — automatically.

What if your campaigns could find on their own the ideal channel and the perfect moment to generate more impact?With Smart Channel and Omnichannel STO, your campaigns become more engaging and more effective: