
For encouraging repeat purchases, several scenarios have been implemented, including:

To create a customized customer experience, the following automated sending sequences have been implemented:


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Since implementing these automated campaigns, Héma-Québec has observed a significant increase in the retention rate of new donors and their engagement. With an average open rate of 73%, the appointment booking rate for plasma donors has doubled.
A satisfaction survey tracks the evolution of the customer experience in real time. Automated communication, delivered at the right time, detects the necessary improvements to its sales process.