Sépaq boosts its conversion rate by leveraging its existing database.

Reminders and personalized follow-ups have been implemented to provide a high-quality customer experience, whether following a recent purchase or as part of an annual renewal.

Crown Corporation, Travel & tourism

Results

higher conversion rate

Making use of its current database

In order to increase its revenue, Sépaq wants to not only develop a new clientele but also maintain a high standard of customer service and build a personalized bond with the customers in their current database.

Personalized and automated scenarios

Automatic notifications to existing clients

For encouraging repeat purchases, several scenarios have been implemented, including:

Reminders to past clients who do not currently have a reservation for an upcoming stay.
Special offers that are tailored based on previous reservations.
A post-stay message urging guests to make new reservations or reserve other intriguing experiences.

Personalized follow-ups following purchases

To create a customized customer experience, the following automated sending sequences have been implemented:

A pre-stay message inviting customers to book additional activities and check in online
A thank-you note with a special promotional code after purchasing an annual subscription;
An invitation to renew their annual subscription a few weeks before it expires

“The Dialog Insight platform enables us to improve the customer experience while maintaining our relationship marketing strategy at a low cost-to-value ratio.”

Relationship marketing manager

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Sépaq boosts its conversion rate by leveraging its existing database.

Results

Making use of its current database

Personalized and automated scenarios

Automatic notifications to existing clients

Personalized follow-ups following purchases

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