Sépaq boosts its conversion rate by leveraging its existing database.
Reminders and personalized follow-ups have been implemented to provide a high-quality customer experience, whether following a recent purchase or as part of an annual renewal.
Crown Corporation, Travel & tourism
higher conversion rate
Making use of its current database
In order to increase its revenue, Sépaq wants to not only develop a new clientele but also maintain a high standard of customer service and build a personalized bond with the customers in their current database.
Personalized and automated scenarios
Automatic notifications to existing clients
For encouraging repeat purchases, several scenarios have been implemented, including:
Reminders to past clients who do not currently have a reservation for an upcoming stay.
Special offers that are tailored based on previous reservations.
A post-stay message urging guests to make new reservations or reserve other intriguing experiences.
Personalized follow-ups following purchases
To create a customized customer experience, the following automated sending sequences have been implemented:
A pre-stay message inviting customers to book additional activities and check in online
A thank-you note with a special promotional code after purchasing an annual subscription;
An invitation to renew their annual subscription a few weeks before it expires
“The Dialog Insight platform enables us to improve the customer experience while maintaining our relationship marketing strategy at a low cost-to-value ratio.”
Relationship marketing manager
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