Tourisme Chaudière-Appalaches expands its database with a contest.

The competition offered the chance to win a fantasy weekend in Chaudière-Appalaches. The synchronization of website data and an automated registration process have been implemented. By sharing the form, participants could also increase their chances.

Entertainment & Performing Arts

Results

12000

additional newsletter subscribers

30 339

participants

3.4

site visits per person

Quickly increase brand recognition

Tourisme CA wants to boost the area’s and nearby businesses’ visibility. Reaching 20,000 people with the message to encourage them to come back at least twice is the objective. Therefore, a successful strategy is required to promote them to a larger audience and guarantee customer retention.

A major omnichannel contest

Personalized procedures and tools

Users can register by designing their ideal weekend using a special form that has been implemented. To take into account additional chances from shares, specialized processes have been created. There has also been put in place an automated post-registration email process.

Tourisme Chaudière-Appalaches - Des processus et des outils personnalisés

Adaptable data base

Maintaining the database up to date required real-time synchronization between the website and the Dialog Insight application. The information obtained from the website was dynamically and automatically assembled using queries that were generated automatically.

Tourisme Chaudière-Appalaches - Base de données flexible

“The fact that DI already has a solid and proven application has allowed us to save a lot of time and money on content and we have avoided developing a different in-house solution with the web firm that makes up our website. The competition module was already well-proven and was also able to adapt to the very specific structure of our contest. The fact of managing the contest customers directly from the newsletter customers makes our life much easier since the two are often very closely linked.”

Louis Chamberland

Director of e-Business

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Tourisme Chaudière-Appalaches expands its database with a contest.

Results

Quickly increase brand recognition