Academy

Email personalization - Personnalisation de courriels

Get up close and personal with your email marketing campaigns

734 435 Dialog Insight

When people give you their email addresses, it’s like they are giving you the keys to their homes—a coveted means to communicating with them. Unfortunately, over time, too many businesses have jeopardized the email relationship with consumers by bombarding recipients with an onslaught of emails, or even worse, emails of sub-zero value. If you’re still rinsing and repeating your email campaigns across all market segments, personas and sales readiness, it’s time to stage an intervention. Here are just some of the basics to incorporate personalization into your email campaigns.

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White Paper - Practical Guide on Email Deliverability

White Paper – Practical Guide on Email Deliverability

796 442 Dialog Insight

Email delivery is quite important when you are responsible for email marketing for your company. This complex process deserves all your attention if you want to understand what can impact your delivery rate and what the related statistics mean.

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