Dialog Insider Blog

Craft compelling emails - créer des courriels percutants

Handy tips to craft compelling emails
  • Claudia Dravigné
734 435 Dialog Insight

How many personal letters have you received lately in your mailbox? Compare that with how many emails you receive in your private and work inbox every day. And I’m not even talking about text and social media messages. We’re living in an era where everybody is flooded daily with wave upon wave of emails and messages. How do you stand out in this digital tsunami? The answer is: keep it simple.
No one prays for headaches. Keeping your emails clear, concise and to the point is a sign of consideration for your readers. In return, they’ll reward you with higher open and click-through rates instead of just putting your email in the bin. Here’s a handful of practical tips to help you keep your emails tight and sexy.

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AI IA email marketing | Dialog Insight

Top 3 ways artificial intelligence is changing the email marketing game
  • Claudia Dravigné
734 435 Dialog Insight

How well are you nurturing your leads and current customers? Are they being contacted on a regular basis, either by your sales or marketing teams, to make sure your products and services are kept top of mind? If not, you are definitely missing out on a great opportunity to leverage the power and potential of marketing automation. A marketing automation platform allows you to build workflows of triggered emails that are sent on a timely basis to your marketing database. Here are 11 marketing automation workflows you should consider for your business. Regardless of whether you are in B2C or B2B, let these ideas fire up your marketing automation brainstorming!

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Scénarios automatisés - Marketing automation

Top 11 marketing automation workflows that deliver maximum impact
  • Claudia Dravigné
734 435 Dialog Insight

How well are you nurturing your leads and current customers? Are they being contacted on a regular basis, either by your sales or marketing teams, to make sure your products and services are kept top of mind? If not, you are definitely missing out on a great opportunity to leverage the power and potential of marketing automation. A marketing automation platform allows you to build workflows of triggered emails that are sent on a timely basis to your marketing database. Here are 11 marketing automation workflows you should consider for your business. Regardless of whether you are in B2C or B2B, let these ideas fire up your marketing automation brainstorming!

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Pages de destination - landing pages

Are your landing pages failing to take off?
  • Claudia Dravigné
734 435 Dialog Insight

Many marketers who set up email marketing, social or PPC campaigns still resolve to driving leads and current customers to their website and blog pages. However, if these pages don’t convert them (aka: encourage them down your sales funnel), you are basically throwing money out the window. Better yet, you’re burning your hard-won marketing budget.

You see, a website homepage or a section on your website is meant to display general information about your company, products and services. Each website page has various links and encourages visitors to explore. That is why landing pages are so important. Here are our 4 tips to creating stunning landing pages that convert.

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Email personalization - Personnalisation de courriels

Get up close and personal with your email marketing campaigns
  • Claudia Dravigné
734 435 Dialog Insight

When people give you their email addresses, it’s like they are giving you the keys to their homes—a coveted means to communicating with them. Unfortunately, over time, too many businesses have jeopardized the email relationship with consumers by bombarding recipients with an onslaught of emails, or even worse, emails of sub-zero value. If you’re still rinsing and repeating your email campaigns across all market segments, personas and sales readiness, it’s time to stage an intervention. Here are just some of the basics to incorporate personalization into your email campaigns.

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Explosion

Top 10 tips to (literally) kill your email marketing campaigns
  • Claudia Dravigné
734 435 Dialog Insight

Email marketing is definitely still a relevant and viable communications channel despite clickbait headlines and your inherent urge to gleefully, albeit somewhat maniacally, trash everything in sight. However, gone are the days where you could simply whip up an oh-so-pretty design, put together some compelling copy, optimize here and there, and expect the conversion floodgates to open. Email marketing is always changing, thanks to evolving customer behaviour and needs as well as evolving technologies. And many marketers are still sabotaging their campaigns by forgetting some crucial aspects of email marketing. Here are our top 10 tips to make sure your email marketing campaigns bust, rather than boom. Say goodbye to your email marketing ROI!

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Tests A/B - A/B testing

Is it time to break up with your A/B testing strategy?
  • Claudia Dravigné
734 435 Dialog Insight

Unless you have a full-time data scientist or a harem of analysts (and kudos for you if you do!), you’re probably strapped for time and resources to fully understand what’s wrong with your A/B testing strategy. But there are some common mistakes to A/B testing you should consider before heading to divorce court.

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Thank you emails | Courriels de remerciement | Dialog Insight

16 thank-you emails to boost customer engagement, brand loyalty and sales
  • Claudia Dravigné
734 435 Dialog Insight

Looking to reach out and touch your leads and customers in a strategic and engaging way? Sometimes, it is a simple as saying “Thank you.”

If the prospect of saying “Thank you” conjures images of your Mom being the head of the Politeness Police and you rolling your eyes as a kid, think again.

Thank yous can be a goldmine for your business.

Many businesses are losing out on a vastly untapped marketing tactic to engage with their target markets: thank-you emails.

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Shopping cart abandonment / abandon de panier d'achats | Dialog Insight

10 surefire tactics to slash your shopping cart abandonment rates
  • Claudia Dravigné
734 435 Dialog Insight

Are you struggling to understand why-oh-why potential customers are not showing the love and following through on their purchases? Instead of counting sheep, are you kept up at night counting sales conversions? Shopping cart abandonment is indeed a scary topic. Statistics abound at how high abandonment rates are—even in 2018 when there are more options than ever before to encourage potential or returning customers down the funnel.

But before you start worrying that your ecommerce site is turning into a barren wasteland of idling unfilled, semi-filled and overflowing shopping carts, there are some quick and easy solutions you can implement that can kick-start these carts into whizzing on over to the promise land of sales.

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SMS marketing | Dialog Insight

Do’s and don’ts to nail your SMS marketing
  • Alexandre Thouin
734 435 Dialog Insight

Are you still on the sidelines wondering if SMS marketing is right for your business? Think that SMS marketing is only for the bigwig, global B2C companies?

Think again. SMS marketing can be a huge untapped opportunity for small and medium-sized businesses that are looking to improve their customer’s journey, both towards the end of the sales funnel and post-conversion.

Let’s find out why.

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