Dialog Insider Blog

Dead Newsletter - Infolettre morte

The newsletter in 2017: dead or alive?
  • Claudia Dravigné
734 435 Dialog Insight

I was asked recently whether it was a good idea to set up a newsletter for a business. My first reaction? Aargh, spare me! A normal reflex for anyone who has been in the marketing world long enough to have witnessed the mad flurry of newsletters with generic content and unappealing display. Generic newsletters were the hype in the early 2000s before being supplanted by targeted emails. Such newsletters are a thing of the past and should remain buried six-feet under. But should the concept be thrown away entirely? Can we still get something out of the newsletter in 2017?

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Mistake email - Erreur courriel

Oops! How to survive email mistakes
  • Claudia Dravigné
734 435 Dialog Insight

Shame, discouragement, frustration, PANIC!

These are just some of the emotions that you feel when you’ve just sent an email containing one or more mistakes to hundreds of people. But do not yield to these emotions. After all, to err is human. Everybody makes a mistake at one point. If you’re involved in email sending, you’ll make a mistake too, sooner or later.

Sometimes, mistakes are small, like a typo or an image misalignment. And sometimes more serious, like wrong product pricing, an inappropriate sentence that you forgot to change or the use of a wrong mailing list. This is when an erratum should be used.

You made a mistake? Why not try to turn this embarrassing situation to your advantage? Some “Oops” messages even get better results than the originals. You just need to get this one right.

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CASL - LCAP

CASL: What you need to know before July 1st
  • Claudia Dravigné
734 435 Dialog Insight

Here we are. It’s officially the end of CASL’s grace period. A lot of ink has been spilled since the announcement of the Law enforcement and a lot of information was said about it, true and false. Over time, we kept you informed of the impacts and implications of the Law for your business. If you haven’t had the chance to read it, here’s a recent article informing you of the repercussions already felt by the implementation of the Law, and the important points to follow in order to comply. What changes after July 1st, 2017?

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Rendez-Vous DI 2017

Look back on the “Rendez-Vous DI” 2017
  • Claudia Dravigné
734 435 Dialog Insight

For its 3rd edition, Dialog Insight’s Rendez-Vous DI welcomed, on May 4th in Montreal, several dozens of marketing and technology professionals from various sectors of activity. The day, divided into two parts of training, technical and marketing, successfully met its objective by generating new ideas that participants were able to take away and apply in their daily work. Here is a summary of this day rich in learning.

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Become an email superstar

How to use animation to become an email superstar
  • Claudia Dravigné
734 435 Dialog Insight

Sending an email these days is like jumping in a fierce competition against hundreds of other senders to win a few seconds of your target’s precious attention. And, unless you have an incredibly loyal audience, you need to find clever ways to stand out from the crowd and maintaining their engagement with your brand. Adding animated elements in emails is extremely effective to draw attention, show your originality and increase your results.

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Marketing Automation

The truth about marketing automation: 8 myths debunked
  • Claudia Dravigné
734 435 Dialog Insight

Marketing automation is a tool that has certainly increased in popularity over the years. According to a survey carried out by Ascend2 in 2016, 71% of companies already use marketing automation and, among those not using it yet, 23% plan to do so in the near future. Nevertheless, several false beliefs persist on the subject.

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Les personas marketing : Comment faire mieux

Marketing personas: Are you doing it right?
  • Alexandre Thouin
734 435 Dialog Insight

Defining who your audience is the basis of a good marketing strategy. How can you send a personalized communication to your target audience, well identify their needs and interests, and figure out the best way to reach them, if you don’t know who they are? Creating personas can help you in this matter. So, why not make this your new year’s resolution?

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Google takes action against pop-ups usage on mobile websites: what does that mean for marketers?

Google takes action against pop-ups usage on mobile websites: what does that mean for marketers?
  • Claudia Dravigné
734 435 Dialog Insight

User experience is usually at heart of Google’s website indexation algorithm changes. So it was no big surprise when the giant announced, at the end of last summer, that pop-ups and interstitials usage on mobile websites would be punished.

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Email service providers – How to find your perfect match

Email service providers – How to find your perfect match
  • Sébastien Pelletier
734 435 Dialog Insight

You think that some email service providers offer more powerful tools, more attractive features, more user-friendly interfaces and better performances than yours do? Switching providers can be a very stressful process given the risk of disappointment and the time and resources required to analyze all the solutions and ensure a smooth transition between systems. So you don’t want to have to do this exercise too often! Here’s a short list of questions to ask yourself in order to make the best decision.

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Gmail supporte enfin le responsive !

Gmail finally supports responsive!
  • Claudia Dravigné
734 435 Dialog Insight

After a lot of pressure coming from the email world, Gmail has recently completed a major update of its platform in order to support Media Queries, therefore displaying responsive emails properly.

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