Dialog Insider Blog

Scénarios automatisés - Marketing automation

Top 11 marketing automation workflows that deliver maximum impact

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How well are you nurturing your leads and current customers? Are they being contacted on a regular basis, either by your sales or marketing teams, to make sure your products and services are kept top of mind? If not, you are definitely missing out on a great opportunity to leverage the power and potential of marketing automation. A marketing automation platform allows you to build workflows of triggered emails that are sent on a timely basis to your marketing database. Here are 11 marketing automation workflows you should consider for your business. Regardless of whether you are in B2C or B2B, let these ideas fire up your marketing automation brainstorming!

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Pages de destination - landing pages

Are your landing pages failing to take off?

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Many marketers who set up email marketing, social or PPC campaigns still resolve to driving leads and current customers to their website and blog pages. However, if these pages don’t convert them (aka: encourage them down your sales funnel), you are basically throwing money out the window. Better yet, you’re burning your hard-won marketing budget.

You see, a website homepage or a section on your website is meant to display general information about your company, products and services. Each website page has various links and encourages visitors to explore. That is why landing pages are so important. Here are our 4 tips to creating stunning landing pages that convert.

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Email personalization - Personnalisation de courriels

Get up close and personal with your email marketing campaigns

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When people give you their email addresses, it’s like they are giving you the keys to their homes—a coveted means to communicating with them. Unfortunately, over time, too many businesses have jeopardized the email relationship with consumers by bombarding recipients with an onslaught of emails, or even worse, emails of sub-zero value. If you’re still rinsing and repeating your email campaigns across all market segments, personas and sales readiness, it’s time to stage an intervention. Here are just some of the basics to incorporate personalization into your email campaigns.

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Explosion

Top 10 tips to (literally) kill your email marketing campaigns

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Email marketing is definitely still a relevant and viable communications channel despite clickbait headlines and your inherent urge to gleefully, albeit somewhat maniacally, trash everything in sight. However, gone are the days where you could simply whip up an oh-so-pretty design, put together some compelling copy, optimize here and there, and expect the conversion floodgates to open. Email marketing is always changing, thanks to evolving customer behaviour and needs as well as evolving technologies. And many marketers are still sabotaging their campaigns by forgetting some crucial aspects of email marketing. Here are our top 10 tips to make sure your email marketing campaigns bust, rather than boom. Say goodbye to your email marketing ROI!

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Tests A/B - A/B testing

Is it time to break up with your A/B testing strategy?

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Unless you have a full-time data scientist or a harem of analysts (and kudos for you if you do!), you’re probably strapped for time and resources to fully understand what’s wrong with your A/B testing strategy. But there are some common mistakes to A/B testing you should consider before heading to divorce court.

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Thank you emails | Courriels de remerciement | Dialog Insight

16 thank-you emails to boost customer engagement, brand loyalty and sales

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Looking to reach out and touch your leads and customers in a strategic and engaging way? Sometimes, it is a simple as saying “Thank you.”

If the prospect of saying “Thank you” conjures images of your Mom being the head of the Politeness Police and you rolling your eyes as a kid, think again.

Thank yous can be a goldmine for your business.

Many businesses are losing out on a vastly untapped marketing tactic to engage with their target markets: thank-you emails.

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Shopping cart abandonment / abandon de panier d'achats | Dialog Insight

10 surefire tactics to slash your shopping cart abandonment rates

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Are you struggling to understand why-oh-why potential customers are not showing the love and following through on their purchases? Instead of counting sheep, are you kept up at night counting sales conversions? Shopping cart abandonment is indeed a scary topic. Statistics abound at how high abandonment rates are—even in 2018 when there are more options than ever before to encourage potential or returning customers down the funnel.

But before you start worrying that your ecommerce site is turning into a barren wasteland of idling unfilled, semi-filled and overflowing shopping carts, there are some quick and easy solutions you can implement that can kick-start these carts into whizzing on over to the promise land of sales.

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SMS marketing | Dialog Insight

Do’s and don’ts to nail your SMS marketing

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Are you still on the sidelines wondering if SMS marketing is right for your business? Think that SMS marketing is only for the bigwig, global B2C companies?

Think again. SMS marketing can be a huge untapped opportunity for small and medium-sized businesses that are looking to improve their customer’s journey, both towards the end of the sales funnel and post-conversion.

Let’s find out why.

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Email frequency - Fréquence d'envoi courriel

How to find your email frequency sweet spot

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Email frequency is something that your subscribers care about. A lot. The number of emails sent over a period of time can have a significant impact on your revenue and on your engagement rate. Unfortunately, sending more emails doesn’t always lead to more revenue. Too much commercial pressure is the number 1 reason why people unsubscribe from promotional emails. So how do you determine the optimal email frequency?

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Email subject line click | Click sur l'objet du courriel

Top 4 tips to writing email subject lines they will want to click

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Sit back for a second and think about one of the tasks you do the most in a given work day. Check your emails, right? And what is the feeling you get when you see a long, long, long list of unopened emails? Resignation? Despair? Rage? Regardless, you have honed down to a T how to scan that overflowing Inbox and POOF! Delete those emails that come from senders you don’t care about or have email subject lines that make you go “huh?” Ahh, the satisfaction.

But consider this: if you are a digital marketer, your recipients may be considering torpedoing the emails you send out or banish you to land of Unsubscribe, Game of Thrones style, based solely on your subject lines. One study suggests that 47% of people open emails from the subject line alone.

As digital marketers, we invest a lot of money in the design and contents of our email marketing campaigns. However, we can never underestimate the power of a well-crafted, compelling email subject line.

So how can you cut through the email clutter and boost your open rates? Check out our top 4 tips for writing great email subject lines

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