Dialog Insider Blog

People of DI: Emilie Michaud

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This month, for our employee portrait, we would like you to meet Emilie Michaud, Human Resources Manager at Dialog Insight.

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Showing your true colours - Montrez vos vraies couleurs

Showing your true colours

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Much ink has been spilled about colours and emails. How to get your customers in the mood? How to use loud colours to clickbait unwary readers? The psychological undertones of colours. The cultural shades of grey you gotta watch out for. And so forth. You know the drill.

Of course, colours do have the subtle power to make or break your marketing game. But you don’t have to deep dive in Freudian analysis or esoteric arts to get your paintbrushes aligned. What’s the tip from the field? It is all about branding and common sense.

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People of DI: Cindy Martineau

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Each month of this summer, we will be presenting a portrait of a key employee at Dialog Insight. This month, meet Cindy Martineau, client experience coach and project manager.

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Craft compelling emails - créer des courriels percutants

Handy tips to craft compelling emails

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How many personal letters have you received lately in your mailbox? Compare that with how many emails you receive in your private and work inbox every day. And I’m not even talking about text and social media messages. We’re living in an era where everybody is flooded daily with wave upon wave of emails and messages. How do you stand out in this digital tsunami? The answer is: keep it simple.
No one prays for headaches. Keeping your emails clear, concise and to the point is a sign of consideration for your readers. In return, they’ll reward you with higher open and click-through rates instead of just putting your email in the bin. Here’s a handful of practical tips to help you keep your emails tight and sexy.

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AI IA email marketing | Dialog Insight

Top 3 ways artificial intelligence is changing the email marketing game

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How well are you nurturing your leads and current customers? Are they being contacted on a regular basis, either by your sales or marketing teams, to make sure your products and services are kept top of mind? If not, you are definitely missing out on a great opportunity to leverage the power and potential of marketing automation. A marketing automation platform allows you to build workflows of triggered emails that are sent on a timely basis to your marketing database. Here are 11 marketing automation workflows you should consider for your business. Regardless of whether you are in B2C or B2B, let these ideas fire up your marketing automation brainstorming!

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Scénarios automatisés - Marketing automation

Top 11 marketing automation workflows that deliver maximum impact

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How well are you nurturing your leads and current customers? Are they being contacted on a regular basis, either by your sales or marketing teams, to make sure your products and services are kept top of mind? If not, you are definitely missing out on a great opportunity to leverage the power and potential of marketing automation. A marketing automation platform allows you to build workflows of triggered emails that are sent on a timely basis to your marketing database. Here are 11 marketing automation workflows you should consider for your business. Regardless of whether you are in B2C or B2B, let these ideas fire up your marketing automation brainstorming!

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Pages de destination - landing pages

Are your landing pages failing to take off?

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Many marketers who set up email marketing, social or PPC campaigns still resolve to driving leads and current customers to their website and blog pages. However, if these pages don’t convert them (aka: encourage them down your sales funnel), you are basically throwing money out the window. Better yet, you’re burning your hard-won marketing budget.

You see, a website homepage or a section on your website is meant to display general information about your company, products and services. Each website page has various links and encourages visitors to explore. That is why landing pages are so important. Here are our 4 tips to creating stunning landing pages that convert.

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Email personalization - Personnalisation de courriels

Get up close and personal with your email marketing campaigns

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When people give you their email addresses, it’s like they are giving you the keys to their homes—a coveted means to communicating with them. Unfortunately, over time, too many businesses have jeopardized the email relationship with consumers by bombarding recipients with an onslaught of emails, or even worse, emails of sub-zero value. If you’re still rinsing and repeating your email campaigns across all market segments, personas and sales readiness, it’s time to stage an intervention. Here are just some of the basics to incorporate personalization into your email campaigns.

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Explosion

Top 10 tips to (literally) kill your email marketing campaigns

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Email marketing is definitely still a relevant and viable communications channel despite clickbait headlines and your inherent urge to gleefully, albeit somewhat maniacally, trash everything in sight. However, gone are the days where you could simply whip up an oh-so-pretty design, put together some compelling copy, optimize here and there, and expect the conversion floodgates to open. Email marketing is always changing, thanks to evolving customer behaviour and needs as well as evolving technologies. And many marketers are still sabotaging their campaigns by forgetting some crucial aspects of email marketing. Here are our top 10 tips to make sure your email marketing campaigns bust, rather than boom. Say goodbye to your email marketing ROI!

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Tests A/B - A/B testing

Is it time to break up with your A/B testing strategy?

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Unless you have a full-time data scientist or a harem of analysts (and kudos for you if you do!), you’re probably strapped for time and resources to fully understand what’s wrong with your A/B testing strategy. But there are some common mistakes to A/B testing you should consider before heading to divorce court.

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