Dialog Insider Blog

15 KPIs to measure when doing marketing automation

Élisabeth Richard
March 19, 2019

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Launching a marketing automation campaign without having key performance indicators to monitor is probably the worst way to go. It’s all well and good to do marketing automation, but if you do it without analyzing the results, it’s hard to distinguish what works from what does not work.

Following the right KPIs can help you keep track of these things and some indicators are essential for the well-being of your company. However, each KPI must be linked to a well-defined strategy to make sense.

Measure your email with these 6 performance indicators

Élisabeth Richard
February 20, 2019

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When we do email marketing, we start by testing all kinds of things, without necessarily knowing what will work. We always have a personal idea of what works and what does not work, but how do we make sure that what we think is what our customers want?

In an era when knowing your customer is paramount, it becomes essential to measure our marketing actions to analyze their reactions and behavior towards our messages. Thus, it will be easier to know what they like to receive, what makes a click, and possibly to anticipate their desires. To do this, knowledge of key performance indicators is required.

Taming vocabulary in the world of marketing data management tools

Roxane Noiseux
February 14, 2019

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Do you lose yourself in the marketing and technological vocabulary? Do you understand the changing framework that is attached to MarTech ? If so, you will love this article, which highlight the differences of new and old MarTech tools. Between CDP, ERP, CRM and other mystic acronyms, discover where marketing is going, and how technologies are changing the way experts use and orchestrate data !

5 Digital marketing trends in 2019

Élisabeth Richard
January 24, 2019

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We are now in 2019, this new year promises to be rich in developments in the marketing field. Technological evolution is now extremely fast and we can no longer settle for a classic digital marketing. The customer experience is now the focus of concern and consumer expectations are higher than ever in terms of personalization. That is why it is essential to follow this evolution and adapt to it if we do not want to be surpassed. We present you our predictions of 5 digital trends that will make speak about it this year.

Is it really useful to use custom images in your communications?

Roxane Noiseux
January 16, 2019

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Personalization is an important part of strategic marketing. It has potential for any brand. It can also be utilized in many ways, one of them being within images. For that reason, Dialog Insight has now added a new feature to its platform: Nifty Images. If you want to know about it, keep on reading !

The 6 best places to collect contacts

Claudia Dravigné
January 4, 2019

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It is somewhat inevitable that your list of customer contacts will change year over year, and that people will come and people will go. We’d like to focus more on the acquisition part of that message, and give you some tactical ideas on how you can grow your contact list with not only valuable leads, but also with individuals that want to hear from you and be associated with your brand.

The Secret of a Successful Pop-up

Élisabeth Richard
December 31, 2018

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Nowadays, interceptors (or pop-ups) are often underestimated. Everyone thinks they do not work because they are disturbing for others… The truth is, pop-ups work better than we think. It’s all about knowing how to create a successful pop-up. Here’s how you can increase your conversion rate up to 50% with these tips!

Reponsive Email : 4 Steps to Adjust your Content

Pascale Guay
December 14, 2018

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At the time of web 4.0, mobile use has exceeded the use of a desktop computer. Indeed, 55% of email openings are mobile and this statistic continues to increase. It is therefore mandatory for all companies to take the responsive turn, if it is not already done.

Convert leads into customers with Lead Scoring

Élisabeth Richard
December 10, 2018

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Lead scoring is a complex process, but not unnecessary. Implementing a lead scoring strategy allows you to order your prospects and place them in their purchase cycle. All this in order to focus your efforts where there is the most chance of conversion. It is therefore to perform specific actions to increase your conversions by targeting the right people at the right time.

Optimize your email template for anti-spam filters

Élisabeth Richard
December 5, 2018

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Everybody receives a lot of emails in a single day. So much so that consulting it every day is now a routine: it’s part of our daily life. However, for those whose job is to send emails, it’s not always that simple… With spam filter evolution, it’s not always easy to find yourself on the right side of the fence. So, in this article, we dressed up a list of simple actions, but often forgotten, to maximize your e-mail display and deliverability.

Contenu de la formation DÉBUTANT
Débuter avec Dialog Insight	Éditer des courriels
Optimiser la livraison de courriels	Segmenter et cibler des contacts (1 de 2)
Gérer les données clients	Analyser les résultats d'une campagne
Préparer une campagne

Contenu de la formation CAMPAGNES
Optimiser la livraison de courriels	Personnaliser les contenus
Préparer une campagne	Utiliser le marketing social
Gérer une librairie d’images	Utiliser les tests A/X
Éditer des courriels	Inspecter le rendu et les variantes du message
Envoyer des SMS et notifications mobiles	Analyser les résultats d'une campagne
Segmenter et cibler des contacts (1 de 2)

Contenu de la formation 1-à-1
Créer une libraire de contenus	Personnaliser selon le cycle d’achat
Développer des campagnes automatisées	Segmenter et cibler des contacts (1 de 2)
Créer des scénarios déclenchés par des actions en temps réel (triggers)	Segmenter et cibler des contacts (2 de 2)
Personnaliser les contenus	Inspecter le rendu et les variantes d'un message
Dynamiser le contenu (ex : recommandations de produits)

Contenu de la formation ANALYTIQUE
Identifier les meilleures sources d'acquisition	Évaluer le rendement
Suivre les visiteurs sur un site web	Sonder la clientèle
Explorer le cycle et les intérêts de la clientèle	Utiliser les tests A/X
Définir des règles de scoring et des personas	Analyser les résultats d’une campagne

Contenu de la formation E-COMMERCE
Combiner marketing et E-Commerce	Évaluer le rendement
Développer des campagnes automatisées	Ajouter des données au profil du client
Personnaliser selon le cycle d’achat	Créer une librairie de contenus
Dynamiser le contenu (ex. : recommandations de produits)

15 KPIs to measure when doing marketing automation

Measure your email with these 6 performance indicators

Taming vocabulary in the world of marketing data management tools

5 Digital marketing trends in 2019

Is it really useful to use custom images in your communications?

The 6 best places to collect contacts

The Secret of a Successful Pop-up

Reponsive Email : 4 Steps to Adjust your Content

Convert leads into customers with Lead Scoring

Optimize your email template for anti-spam filters

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Contenu de la formation GÉNÉRATION DE PROSPECTS
Développer des pages de destination	Créer des processus d’affaires intelligents
Faire l’acquisition et la mise à jour de contacts	Sonder la clientèle
Ajouter des options interactives aux formulaires	Identifier les meilleures sources d’acquisition

Contenu de la formation ADMIN
Débuter avec Dialog Insight	Personnaliser l’expérience utilisateur
Configurer Courriel, SMS et notifications mobiles	Gérer les données clients
Développer un marketing distribué	Optimiser la livraison de courriels
Définir les règles de sécurité et d’accès	Ajouter des données au profil du client
Synchroniser les systèmes

BEGINNER – Training outline
Get started with Dialog Insight	Edit emails
Optimize email delivery	Segment and target contacts (1 of 2)
Manage client data	Analyze campaign results
Prepare a campaign

CAMPAIGNS – Training outline
Optimize email delivery	Personalize content
Prepare a campaign	Take advantage of social marketing
Manage an image library	Use A/X testing
Edit emails	Validate message previews and variants
Send SMS and push notifications	Analyze campaign results
Segment and target contacts (1 of 2)

1 TO 1 – Training outline
Create a content library	Personalize content based on buying cycle
Develop automated campaigns	Segment and target contacts (1 of 2)
Trigger scenarios based on actions	Segment and target contacts (2 of 2)
Personalize content	Validate message previews and variants
Add dynamic content (such as product recommendations)

ANALYTICS – Training outline
Find the best acquisition sources	Estimate ROI
Track website visitors	Get client feedback
Explore client cycles and interests	Use A/X testing
Define personas and scoring rules	Analyze campaign results

E-COMMERCE – Training outline
Combine marketing and E-Commerce	Estimate ROI
Develop automated campaigns	Add data to client profiles
Personalize content based on buying cycle	Create a content library
Add dynamic content (such as product recommendations)

LEAD GENERATION – Training outline
Develop landing pages	Create intelligent business workflows
Acquire and update contacts	Get client feedback
Add interactive options to forms	Find the best acquisition sources

ADMIN – Training outline
Get started with Dialog Insight	Personalize user experience
Configure emails, SMS and push notifications	Manage client data
Develop distributed marketing	Optimize email delivery
Define access and security rules	Add data to client profiles
Synchronize systems

Dialog Insider Blog

15 KPIs to measure when doing marketing automation

Measure your email with these 6 performance indicators

Taming vocabulary in the world of marketing data management tools

5 Digital marketing trends in 2019

Is it really useful to use custom images in your communications?

The 6 best places to collect contacts

The Secret of a Successful Pop-up

Reponsive Email : 4 Steps to Adjust your Content

Convert leads into customers with Lead Scoring

Optimize your email template for anti-spam filters

Débutant

Campagnes

1 à 1

Analytique

E-Commerce

Génération de prospects

Admin

Beginner

Campaigns

1 to 1

Analytics

E-Commerce

Lead Gen

Admin