Dialog Insider Blog

Data Driven Marketing

Data-Driven Marketing: analytics and data management
  • Roxane Noiseux
1024 536 Dialog Insight

Client knowledge is the key to marketing success. The most successful companies know exactly who their customers are and what they want. And they can adapt their communications to effectively reach their target. Simple, isn’t it? But how do we acquire this knowledge and use it to increase revenue?

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Lancer sa première campagne de web push notification

Launch your first web push notification campaign
  • Élisabeth Richard
1024 536 Dialog Insight

A few weeks ago, we wrote an article on web push notifications to help you understand what it is and the benefits of using it. We are now continuing this momentum by answering the following question: How to create an effective web push notification campaign? By effective, I mean that increases the subscription rate and decreases the churn rate.

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Dialog Insight se transforme

Dialog Insight transforms itself
  • Pascale Guay
1024 536 Dialog Insight

The year 2019 marks the 20th anniversary of Dialog Insight. In 20 years, there have been changes! As we move forward in a constantly changing marketplace, we must adapt to it, but also to the needs of our customers. We are proud to say that this is what sets us apart the most: adapt to all contexts.

Indeed, for about a year, Dialog Insight is in a period of change, supported by a strong desire for growth. We spent the last months planning 2019, but also the future, in order to better serve you. With this in mind, we are now ready to unveil the fruit of a special effort, our rebranding!

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SMS marketing

Use marketing SMS to increase customer engagement
  • Élisabeth Richard
1024 536 Dialog Insight

In terms of customer relations, SMS are made indispensable. A simple SMS sent can be much more effective than your other means of communication.

They are, indeed, excellent for communications with objectives of loyalty, promotion or information on your company. They must be well mounted and respect some basic rules to be optimal. Follow these tips and you’ll be on the right track to succeed.

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Dashboards

Make better strategic decisions with dashboards
  • Élisabeth Richard
1024 536 Dialog Insight

In companies, the need to put in place effective dashboards, aligned with the objectives of the marketing department and the global enterprise is increasingly present. Thus, these dashboards can greatly help companies in strategic decision-making, more specifically, for marketing teams.

With the personalization of communications via emails and targeted advertising, we collect more and more data, which we use to better target our messages.

Today, with the digital evolution, this data exploitation strategy continues to grow, which encourages the development of new practices. Analytics becomes a central focus in the management of customer information. We need more and more to know what our visitors do, their customer journey and what they want to receive as offers or as a message.

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Base de données

Keep your database clean for better overall performance
  • Élisabeth Richard
1024 536 Dialog Insight

Nowadays, businesses are collecting an incredible amount of different data about their customers and prospects. Enterprise databases are more than ever fed with new information from all sides.

The large amount of contacts that companies accumulate over the years is of course, very impressive and gives some pride to marketers. But ask yourself, how many of these contacts are really active? By active, I mean who has had any interaction with your brand since the last 6 months. Do the math. It may be surprising to see this number drop considerably.

The question to ask at this point is: how to distinguish relevant contacts from those who have no interest, in this flow of information?

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Campagne de bienvenue

Tips to create a successful automated welcome campaign
  • Élisabeth Richard
1024 536 Dialog Insight

Imagine you are coming into a new business for a new job. It’s your first day and you do not really know what to expect. You arrive in the morning and … nothing! No one to come to welcome you. Disappointing, is not it? Well, it’s the same thing when you apply this situation to new contacts in a business database. Welcoming new subscribers is important especially when you want to make a good first impression. That’s why our topic of the day is: automated welcome emails.

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KPI marketing automatisé

15 KPIs to measure when doing marketing automation
  • Élisabeth Richard
1024 536 Dialog Insight

Launching a marketing automation campaign without having key performance indicators to monitor is probably the worst way to go. It’s all well and good to do marketing automation, but if you do it without analyzing the results, it’s hard to distinguish what works from what does not work.

Following the right KPIs can help you keep track of these things and some indicators are essential for the well-being of your company. However, each KPI must be linked to a well-defined strategy to make sense.

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Mesurer son marketing par courriel

Measure your email with these 6 performance indicators
  • Élisabeth Richard
1024 536 Dialog Insight

When we do email marketing, we start by testing all kinds of things, without necessarily knowing what will work. We always have a personal idea of what works and what does not work, but how do we make sure that what we think is what our customers want?

In an era when knowing your customer is paramount, it becomes essential to measure our marketing actions to analyze their reactions and behavior towards our messages. Thus, it will be easier to know what they like to receive, what makes a click, and possibly to anticipate their desires. To do this, knowledge of key performance indicators is required.

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Vocabulaire marketing

Taming vocabulary in the world of marketing data management tools
  • Roxane Noiseux
1024 536 Dialog Insight

Do you lose yourself in the marketing and technological vocabulary? Do you understand the changing framework that is attached to MarTech ? If so, you will love this article, which highlight the differences of new and old MarTech tools. Between CDP, ERP, CRM and other mystic acronyms, discover where marketing is going, and how technologies are changing the way experts use and orchestrate data !

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Débutant

Vous êtes nouveau sur Dialog Insight ?

Cette formation vous apprendra les notions de base afin de pouvoir lancer vos premières campagnes et être efficace rapidement.

Contenu de la formation DÉBUTANT
Débuter avec Dialog Insight Éditer des courriels
Optimiser la livraison de courriels          Segmenter et cibler des contacts (1 de 2)
Gérer les données clients Analyser les résultats d'une campagne
Préparer une campagne  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Campagnes

Vous êtes responsable des campagnes ?

Ce parcours marketing vous aide à peaufiner vos envois et à optimiser vos résultats.

Contenu de la formation CAMPAGNES
Optimiser la livraison de courriels Personnaliser les contenus
Préparer une campagne Utiliser le marketing social
Gérer une librairie d’images Utiliser les tests A/X
Éditer des courriels Inspecter le rendu et les variantes du message
Envoyer des SMS et notifications mobiles      Analyser les résultats d'une campagne
Segmenter et cibler des contacts (1 de 2)  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

1 à 1

Les stratégies de personnalisation vous attirent ?

Découvrez les étapes de mise en place d’un marketing personnalisé et ciblé ainsi que son utilisation en temps réel.

Contenu de la formation 1-à-1
Créer une libraire de contenus Personnaliser selon le cycle d’achat
Développer des campagnes automatisées Segmenter et cibler des contacts (1 de 2)
Créer des scénarios déclenchés par des actions en temps réel (triggers) Segmenter et cibler des contacts (2 de 2)
Personnaliser les contenus Inspecter le rendu et les variantes d'un message
Dynamiser le contenu (ex : recommandations de produits)  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Analytique

Vous cherchez à comprendre vos résultats ?

Apprenez à analyser vos résultats, à connaître vos clients et à utiliser l’intelligence d’affaires pour offrir des contenus pertinents.

Contenu de la formation ANALYTIQUE
Identifier les meilleures sources d'acquisition Évaluer le rendement
Suivre les visiteurs sur un site web Sonder la clientèle
Explorer le cycle et les intérêts de la clientèle Utiliser les tests A/X
Définir des règles de scoring et des personas Analyser les résultats d’une campagne

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

E-Commerce

Vous avez une boutique en ligne ?

Ce parcours vous aide à offrir une expérience client enrichissante à vos acheteurs et à augmenter vos revenus de ventes.

Contenu de la formation E-COMMERCE
Combiner marketing et E-Commerce Évaluer le rendement
Développer des campagnes automatisées Ajouter des données au profil du client
Personnaliser selon le cycle d’achat Créer une librairie de contenus
Dynamiser le contenu (ex. : recommandations de produits)  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Génération de prospects

La génération de prospects qualifiés est un défi pour vous ?

Utilisez des stratégies web performantes pour acquérir de nouveaux prospects et augmenter vos taux de conversion.

Contenu de la formation GÉNÉRATION DE PROSPECTS
Développer des pages de destination Créer des processus d’affaires intelligents
Faire l’acquisition et la mise à jour de contacts Sonder la clientèle
Ajouter des options interactives aux formulaires Identifier les meilleures sources d’acquisition

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Admin

Vous êtes responsable de l’implantation ?

Ce parcours vous apprendra à configurer la plateforme, à gérer les utilisateurs et à synchroniser vos données.

Contenu de la formation ADMIN
Débuter avec Dialog Insight Personnaliser l’expérience utilisateur
Configurer Courriel, SMS et notifications mobiles Gérer les données clients
Développer un marketing distribué Optimiser la livraison de courriels
Définir les règles de sécurité et d’accès Ajouter des données au profil du client
Synchroniser les systèmes  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Beginner

You are a new Dialog Insight user?

This training course will show you all the basics to get you going quickly and send your first campaigns.

BEGINNER – Training outline
Get started with Dialog Insight Edit emails
Optimize email delivery Segment and target contacts (1 of 2)
Manage client data Analyze campaign results
Prepare a campaign  

Duration: 2.5h
Location: Online or onsite

Enroll me

Campaigns

You are in charge of campaigns?

This training course will help you polish your messages and optimize your results.

CAMPAIGNS – Training outline
Optimize email delivery Personalize content
Prepare a campaign Take advantage of social marketing
Manage an image library Use A/X testing
Edit emails Validate message previews and variants
Send SMS and push notifications Analyze campaign results
Segment and target contacts (1 of 2)  

Duration: 2.5h
Location : Online or onsite

Enroll me

1 to 1

You want to know all there is about personalization?

Discover how to implement a personalized and targeted marketing campaign, and how to use it real-time.

1 TO 1 – Training outline
Create a content library Personalize content based on buying cycle
Develop automated campaigns Segment and target contacts (1 of 2)
Trigger scenarios based on actions Segment and target contacts (2 of 2)
Personalize content Validate message previews and variants
Add dynamic content (such as product recommendations)  

Duration: 2.5h
Location : Online or onsite

Enroll me

Analytics

You are looking for answers in your results?

Learn how to properly analyze your results and better understand your clients in order to offer more appropriate content.

ANALYTICS – Training outline
Find the best acquisition sources Estimate ROI
Track website visitors Get client feedback
Explore client cycles and interests Use A/X testing
Define personas and scoring rules Analyze campaign results

Duration: 2.5h
Location : Online or onsite

Enroll me

E-Commerce

You have an online store?

This training course will help you offer buyers the best possible client experience, as well as increase your sales revenue.

E-COMMERCE – Training outline
Combine marketing and E-Commerce Estimate ROI
Develop automated campaigns Add data to client profiles
Personalize content based on buying cycle Create a content library
Add dynamic content (such as product recommendations)  

Duration: 2.5h
Location: Online or onsite

Enroll me

Lead Gen

Generating qualified leads is your everyday challenge?

Use efficient web strategies to acquire new leads and increase your conversion rate.

LEAD GENERATION – Training outline
Develop landing pages Create intelligent business workflows
Acquire and update contacts Get client feedback
Add interactive options to forms Find the best acquisition sources

Duration: 2.5h
Location: Online or onsite

Enroll me

Admin

You are responsible for implementation?

This training course will teach you how to configure the platform, manage users and synchronize data.

ADMIN – Training outline
Get started with Dialog Insight Personalize user experience
Configure emails, SMS and push notifications Manage client data
Develop distributed marketing Optimize email delivery
Define access and security rules Add data to client profiles
Synchronize systems  

Duration: 2.5h
Location: Online or onsite

Enroll me