Dialog Insider Blog

Taming vocabulary in the world of marketing data management tools

Roxane Noiseux
February 14, 2019

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Do you lose yourself in the marketing and technological vocabulary? Do you understand the changing framework that is attached to MarTech ? If so, you will love this article, which highlight the differences of new and old MarTech tools. Between CDP, ERP, CRM and other mystic acronyms, discover where marketing is going, and how technologies are changing the way experts use and orchestrate data !

5 Digital marketing trends in 2019

Élisabeth Richard
January 24, 2019

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We are now in 2019, this new year promises to be rich in developments in the marketing field. Technological evolution is now extremely fast and we can no longer settle for a classic digital marketing. The customer experience is now the focus of concern and consumer expectations are higher than ever in terms of personalization. That is why it is essential to follow this evolution and adapt to it if we do not want to be surpassed. We present you our predictions of 5 digital trends that will make speak about it this year.

Is it really useful to use custom images in your communications?

Roxane Noiseux
January 16, 2019

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Personalization is an important part of strategic marketing. It has potential for any brand. It can also be utilized in many ways, one of them being within images. For that reason, Dialog Insight has now added a new feature to its platform: Nifty Images. If you want to know about it, keep on reading !

The 6 best places to collect contacts

Claudia Dravigné
January 4, 2019

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It is somewhat inevitable that your list of customer contacts will change year over year, and that people will come and people will go. We’d like to focus more on the acquisition part of that message, and give you some tactical ideas on how you can grow your contact list with not only valuable leads, but also with individuals that want to hear from you and be associated with your brand.

The Secret of a Successful Pop-up

Élisabeth Richard
December 31, 2018

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Nowadays, interceptors (or pop-ups) are often underestimated. Everyone thinks they do not work because they are disturbing for others… The truth is, pop-ups work better than we think. It’s all about knowing how to create a successful pop-up. Here’s how you can increase your conversion rate up to 50% with these tips!

Reponsive Email : 4 Steps to Adjust your Content

Pascale Guay
December 14, 2018

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At the time of web 4.0, mobile use has exceeded the use of a desktop computer. Indeed, 55% of email openings are mobile and this statistic continues to increase. It is therefore mandatory for all companies to take the responsive turn, if it is not already done.

Convert leads into customers with Lead Scoring

Élisabeth Richard
December 10, 2018

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Lead scoring is a complex process, but not unnecessary. Implementing a lead scoring strategy allows you to order your prospects and place them in their purchase cycle. All this in order to focus your efforts where there is the most chance of conversion. It is therefore to perform specific actions to increase your conversions by targeting the right people at the right time.

Optimize your email template for anti-spam filters

Élisabeth Richard
December 5, 2018

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Everybody receives a lot of emails in a single day. So much so that consulting it every day is now a routine: it’s part of our daily life. However, for those whose job is to send emails, it’s not always that simple… With spam filter evolution, it’s not always easy to find yourself on the right side of the fence. So, in this article, we dressed up a list of simple actions, but often forgotten, to maximize your e-mail display and deliverability.

Beyond automated email: multichannel marketing (# 2)

Roxane Noiseux
December 5, 2018

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Here’s part two of our series on marketing multichannel ! In this article, you will find 4 new channels that can be automated and personalized in order to achieve optimal communications. The secret of multichannel lives within systems connection, and breaking silos in order to have optimum data flow ! Read on discover how that can be achieved.

Beyond automated email: multichannel marketing

Roxane Noiseux
November 19, 2018

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Do you understand the urgency of initiating automation projects at the marketing level? There are many goals to this transformation, as are the benefits. One of the key is definitely a better use of customer data captured for multiple projects, all related to personalization. To be effective, organizations need to move from simply doing automation email and go toward multi-channel automation … are you there yet ?