Dialog Insider Blog

Marketing personas: where to start to define them?

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Ah, marketing personas! You probably have been hearing about them for a few years now. I actually think that’s a good thing. Indeed, I hope that small and large organizations now recognize the importance of having this marketing tool. If you are an organizations that still haven’t done that reflection, then this article is for you. Discover 3 relatively easy steps to pass in order to get to the best personas ever !

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Structuring marketing efforts with campaign, are you doing it?

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The term campaign comes directly from the world of communications. Advertising agencies have been using it for a long time. Since a campaign links a goal (or several!), one or more topics, then spreads over several channels, nothing prevents marketers to be inspired by that concept. This article covers the advantages to its use, plus a tool allowing you to do it very well.

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Why you should do video marketing (B2C and … B2B !)

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Communication through video is much more profitable than all other formats available. Yes, it performs better than images, written content, fixed advertising, and all the other type. Therefore, in this article, I take the opportunity to praise the potential of video marketing and why it should be used in all phases of the buying process. In addition, this tactic deserves the attention of both B2B and B2C companies. In short, I think you will be convinced of the fact you should use video marketing in your 2019 planning process !

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Discover web push notifications

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Today’s increase in technology usage pushes organizations to find new and innovative ways to build the consumer-marketer relationship. In order to do that, different channels continue to emerge, such as web push notifications. In this article, discover the basics of this marketing tactic, and how your organizations can benefit !

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5 ways you can benefit from using Mobile Push Notifications

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It is more than three billion humans who are active on their mobile daily. Imagine the opportunities that companies have to get in touch with these people? On the other hand, imagine how difficult it is to be relevant when you get in touch with that many people; no one is the same!

In this context, mobile push notifications have been created in order to intervene in the daily life of an individual. Whether shopping, waiting in line, or during a coffee break, there are several opportune moments when the latter will be inclined to use one or more applications.

Discover how mobile push notifications can help your organization !

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Spam traps

Is your mailing list ridden with spam traps?

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First things first, what’s a spam trap? That name can indeed be confusing. Simply put, it is an email address. More specifically, it is an email address that’s used by the good guys to catch the bad guys. If you have spam traps in your mailing list, well that means you are going to be treated as a bad guy or spammer. Bad guys get punished with low email deliverability i.e., their emails get trapped as spam. You don’t want this outcome.

In this blogpost, we’re going to identify the types of spam traps and how to keep your mailing list free of them.

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People of DI: Emilie Michaud

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This month, for our employee portrait, we would like you to meet Emilie Michaud, Human Resources Manager at Dialog Insight.

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Showing your true colours - Montrez vos vraies couleurs

Showing your true colours

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Much ink has been spilled about colours and emails. How to get your customers in the mood? How to use loud colours to clickbait unwary readers? The psychological undertones of colours. The cultural shades of grey you gotta watch out for. And so forth. You know the drill.

Of course, colours do have the subtle power to make or break your marketing game. But you don’t have to deep dive in Freudian analysis or esoteric arts to get your paintbrushes aligned. What’s the tip from the field? It is all about branding and common sense.

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People of DI: Cindy Martineau

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Each month of this summer, we will be presenting a portrait of a key employee at Dialog Insight. This month, meet Cindy Martineau, client experience coach and project manager.

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Craft compelling emails - créer des courriels percutants

Handy tips to craft compelling emails

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How many personal letters have you received lately in your mailbox? Compare that with how many emails you receive in your private and work inbox every day. And I’m not even talking about text and social media messages. We’re living in an era where everybody is flooded daily with wave upon wave of emails and messages. How do you stand out in this digital tsunami? The answer is: keep it simple.
No one prays for headaches. Keeping your emails clear, concise and to the point is a sign of consideration for your readers. In return, they’ll reward you with higher open and click-through rates instead of just putting your email in the bin. Here’s a handful of practical tips to help you keep your emails tight and sexy.

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