You are convinced and want to start your first SMS campaign with Dialog Insight. Here’s everything you should know!
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The purpose of this article is to guide you through the procedure to set up the Web push notification channel in your platform and show you how to use them on a daily basis.
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The SMS opening rate is 98%; it’s huge! It would be foolish to do without this way of reaching your users. So many opportunities to connect with the consumer right at the fingertips…literally.
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Your customer knowledge increases. The amount of data available on your customers is also growing, but you want to use it better. You are then ready to know the main steps to marketing personalization!
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Client knowledge is the key to marketing success. The most successful companies know exactly who their customers are and what they want. And they can adapt their communications to effectively reach their target. Simple, isn’t it? But how do we acquire this knowledge and use it to increase revenue?
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A few weeks ago, we wrote an article on web push notifications to help you understand what it is and the benefits of using it. We are now continuing this momentum by answering the following question: How to create an effective web push notification campaign? By effective, I mean that increases the subscription rate and decreases the churn rate.
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The year 2019 marks the 20th anniversary of Dialog Insight. In 20 years, there have been changes! As we move forward in a constantly changing marketplace, we must adapt to it, but also to the needs of our customers. We are proud to say that this is what sets us apart the most: adapt to all contexts.
Indeed, for about a year, Dialog Insight is in a period of change, supported by a strong desire for growth. We spent the last months planning 2019, but also the future, in order to better serve you. With this in mind, we are now ready to unveil the fruit of a special effort, our rebranding!
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In terms of customer relations, SMS are made indispensable. A simple SMS sent can be much more effective than your other means of communication.
They are, indeed, excellent for communications with objectives of loyalty, promotion or information on your company. They must be well mounted and respect some basic rules to be optimal. Follow these tips and you’ll be on the right track to succeed.
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In companies, the need to put in place effective dashboards, aligned with the objectives of the marketing department and the global enterprise is increasingly present. Thus, these dashboards can greatly help companies in strategic decision-making, more specifically, for marketing teams.
With the personalization of communications via emails and targeted advertising, we collect more and more data, which we use to better target our messages.
Today, with the digital evolution, this data exploitation strategy continues to grow, which encourages the development of new practices. Analytics becomes a central focus in the management of customer information. We need more and more to know what our visitors do, their customer journey and what they want to receive as offers or as a message.
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Nowadays, businesses are collecting an incredible amount of different data about their customers and prospects. Enterprise databases are more than ever fed with new information from all sides.
The large amount of contacts that companies accumulate over the years is of course, very impressive and gives some pride to marketers. But ask yourself, how many of these contacts are really active? By active, I mean who has had any interaction with your brand since the last 6 months. Do the math. It may be surprising to see this number drop considerably.
The question to ask at this point is: how to distinguish relevant contacts from those who have no interest, in this flow of information?
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