Dialog Insider Blog

Bill C-28, we are ready!

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The Canadian Radio-television Telecommunications Commission (CRTC) has just published the regulations relating to the Canada’s Anti-Spam Law .

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Mobile vs. Desktop – The Canadian Edition

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I’ve been reading a lot of articles about 2012 being the year of mobile. Smartphone use is on the rise and if you haven’t already optimized your email for mobile, now is the time to start. Personally, my phone plays a big part in my daily life; it is the first thing I check in the morning, the last thing I check before bed and it keeps me occupied on my bus ride to and from work. Seriously, what did I do before my iPhone entered my life?

REP Solution started tracking mobile opens in our report metrics in 2011. Since our clients are mostly Canadian we have the advantage of being the first to post information about our country. After a little digging we found some interesting information…

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Always test your message before you send

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Have you ever sent out a message and realised after it was too late that there was a spelling mistake or one of the links in the email was broken? You are not the only one!

This is something that can happen when you are rushed and don’t have the proper procedures in place to test your emails before you send them out.

Here is a checklist that will help ensure you don’t forget anything…

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Is the HTML code of your message valid?

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It is important to validate that the HTML code of your message is valid to avoid any display issues when it is viewed by your contacts. It also give your message a better chance of not being intercepted by anti-spam filters.

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Start planning now for a successful holiday season

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I started thinking about this post back in July and I originally wanted to give it the title of “Christmas in July”.

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Videos in email: what are the possibilities ?

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Sending an email these days is like jumping in a fierce competition against hundreds of other senders to win a few seconds of your target’s precious attention. And, unless you have an incredibly loyal audience, you need to find clever ways to stand out from the crowd and maintaining their engagement with your brand. Adding animated elements in emails is extremely effective to draw attention, show your originality and increase your results.

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