Dialog Insider Blog

Marketing automation

Beyond automated email: multichannel marketing (# 2)

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Here’s part two of our series on marketing multichannel ! In this article, you will find 4 new channels that can be automated and personalized in order to achieve optimal communications. The secret of multichannel lives within systems connection, and breaking silos in order to have optimum data flow ! Read on discover how that can be achieved.

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marketing multichannel

Beyond automated email: multichannel marketing

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Do you understand the urgency of initiating automation projects at the marketing level? There are many goals to this transformation, as are the benefits. One of the key is definitely a better use of customer data captured for multiple projects, all related to personalization. To be effective, organizations need to move from simply doing automation email and go toward multi-channel automation … are you there yet ?

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Marketing personas: where to start to define them?

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Ah, marketing personas! You probably have been hearing about them for a few years now. I actually think that’s a good thing. Indeed, I hope that small and large organizations now recognize the importance of having this marketing tool. If you are an organizations that still haven’t done that reflection, then this article is for you. Discover 3 relatively easy steps to pass in order to get to the best personas ever !

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Structuring marketing efforts with campaign, are you doing it?

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The term campaign comes directly from the world of communications. Advertising agencies have been using it for a long time. Since a campaign links a goal (or several!), one or more topics, then spreads over several channels, nothing prevents marketers to be inspired by that concept. This article covers the advantages to its use, plus a tool allowing you to do it very well.

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Why you should do video marketing (B2C and … B2B !)

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Communication through video is much more profitable than all other formats available. Yes, it performs better than images, written content, fixed advertising, and all the other type. Therefore, in this article, I take the opportunity to praise the potential of video marketing and why it should be used in all phases of the buying process. In addition, this tactic deserves the attention of both B2B and B2C companies. In short, I think you will be convinced of the fact you should use video marketing in your 2019 planning process !

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Discover web push notifications

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Today’s increase in technology usage pushes organizations to find new and innovative ways to build the consumer-marketer relationship. In order to do that, different channels continue to emerge, such as web push notifications. In this article, discover the basics of this marketing tactic, and how your organizations can benefit !

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5 ways you can benefit from using Mobile Push Notifications

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It is more than three billion humans who are active on their mobile daily. Imagine the opportunities that companies have to get in touch with these people? On the other hand, imagine how difficult it is to be relevant when you get in touch with that many people; no one is the same!

In this context, mobile push notifications have been created in order to intervene in the daily life of an individual. Whether shopping, waiting in line, or during a coffee break, there are several opportune moments when the latter will be inclined to use one or more applications.

Discover how mobile push notifications can help your organization !

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Spam traps

Is your mailing list ridden with spam traps?

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First things first, what’s a spam trap? That name can indeed be confusing. Simply put, it is an email address. More specifically, it is an email address that’s used by the good guys to catch the bad guys. If you have spam traps in your mailing list, well that means you are going to be treated as a bad guy or spammer. Bad guys get punished with low email deliverability i.e., their emails get trapped as spam. You don’t want this outcome.

In this blogpost, we’re going to identify the types of spam traps and how to keep your mailing list free of them.

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People of DI: Emilie Michaud

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This month, for our employee portrait, we would like you to meet Emilie Michaud, Human Resources Manager at Dialog Insight.

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Showing your true colours - Montrez vos vraies couleurs

Showing your true colours

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Much ink has been spilled about colours and emails. How to get your customers in the mood? How to use loud colours to clickbait unwary readers? The psychological undertones of colours. The cultural shades of grey you gotta watch out for. And so forth. You know the drill.

Of course, colours do have the subtle power to make or break your marketing game. But you don’t have to deep dive in Freudian analysis or esoteric arts to get your paintbrushes aligned. What’s the tip from the field? It is all about branding and common sense.

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Débutant

Vous êtes nouveau sur Dialog Insight ?

Cette formation vous apprendra les notions de base afin de pouvoir lancer vos premières campagnes et être efficace rapidement.

Contenu de la formation DÉBUTANT
Débuter avec Dialog Insight Éditer des courriels
Optimiser la livraison de courriels          Segmenter et cibler des contacts (1 de 2)
Gérer les données clients Analyser les résultats d'une campagne
Préparer une campagne  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Campagnes

Vous êtes responsable des campagnes ?

Ce parcours marketing vous aide à peaufiner vos envois et à optimiser vos résultats.

Contenu de la formation CAMPAGNES
Optimiser la livraison de courriels Personnaliser les contenus
Préparer une campagne Utiliser le marketing social
Gérer une librairie d’images Utiliser les tests A/X
Éditer des courriels Inspecter le rendu et les variantes du message
Envoyer des SMS et notifications mobiles      Analyser les résultats d'une campagne
Segmenter et cibler des contacts (1 de 2)  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

1 à 1

Les stratégies de personnalisation vous attirent ?

Découvrez les étapes de mise en place d’un marketing personnalisé et ciblé ainsi que son utilisation en temps réel.

Contenu de la formation 1-à-1
Créer une libraire de contenus Personnaliser selon le cycle d’achat
Développer des campagnes automatisées Segmenter et cibler des contacts (1 de 2)
Créer des scénarios déclenchés par des actions en temps réel (triggers) Segmenter et cibler des contacts (2 de 2)
Personnaliser les contenus Inspecter le rendu et les variantes d'un message
Dynamiser le contenu (ex : recommandations de produits)  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Analytique

Vous cherchez à comprendre vos résultats ?

Apprenez à analyser vos résultats, à connaître vos clients et à utiliser l’intelligence d’affaires pour offrir des contenus pertinents.

Contenu de la formation ANALYTIQUE
Identifier les meilleures sources d'acquisition Évaluer le rendement
Suivre les visiteurs sur un site web Sonder la clientèle
Explorer le cycle et les intérêts de la clientèle Utiliser les tests A/X
Définir des règles de scoring et des personas Analyser les résultats d’une campagne

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

E-Commerce

Vous avez une boutique en ligne ?

Ce parcours vous aide à offrir une expérience client enrichissante à vos acheteurs et à augmenter vos revenus de ventes.

Contenu de la formation E-COMMERCE
Combiner marketing et E-Commerce Évaluer le rendement
Développer des campagnes automatisées Ajouter des données au profil du client
Personnaliser selon le cycle d’achat Créer une librairie de contenus
Dynamiser le contenu (ex. : recommandations de produits)  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Génération de prospects

La génération de prospects qualifiés est un défi pour vous ?

Utilisez des stratégies web performantes pour acquérir de nouveaux prospects et augmenter vos taux de conversion.

Contenu de la formation GÉNÉRATION DE PROSPECTS
Développer des pages de destination Créer des processus d’affaires intelligents
Faire l’acquisition et la mise à jour de contacts Sonder la clientèle
Ajouter des options interactives aux formulaires Identifier les meilleures sources d’acquisition

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Admin

Vous êtes responsable de l’implantation ?

Ce parcours vous apprendra à configurer la plateforme, à gérer les utilisateurs et à synchroniser vos données.

Contenu de la formation ADMIN
Débuter avec Dialog Insight Personnaliser l’expérience utilisateur
Configurer Courriel, SMS et notifications mobiles Gérer les données clients
Développer un marketing distribué Optimiser la livraison de courriels
Définir les règles de sécurité et d’accès Ajouter des données au profil du client
Synchroniser les systèmes  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Beginner

You are a new Dialog Insight user?

This training course will show you all the basics to get you going quickly and send your first campaigns.

BEGINNER – Training outline
Get started with Dialog Insight Edit emails
Optimize email delivery Segment and target contacts (1 of 2)
Manage client data Analyze campaign results
Prepare a campaign  

Duration: 2.5h
Location: Online or onsite

Enroll me

Campaigns

You are in charge of campaigns?

This training course will help you polish your messages and optimize your results.

CAMPAIGNS – Training outline
Optimize email delivery Personalize content
Prepare a campaign Take advantage of social marketing
Manage an image library Use A/X testing
Edit emails Validate message previews and variants
Send SMS and push notifications Analyze campaign results
Segment and target contacts (1 of 2)  

Duration: 2.5h
Location : Online or onsite

Enroll me

1 to 1

You want to know all there is about personalization?

Discover how to implement a personalized and targeted marketing campaign, and how to use it real-time.

1 TO 1 – Training outline
Create a content library Personalize content based on buying cycle
Develop automated campaigns Segment and target contacts (1 of 2)
Trigger scenarios based on actions Segment and target contacts (2 of 2)
Personalize content Validate message previews and variants
Add dynamic content (such as product recommendations)  

Duration: 2.5h
Location : Online or onsite

Enroll me

Analytics

You are looking for answers in your results?

Learn how to properly analyze your results and better understand your clients in order to offer more appropriate content.

ANALYTICS – Training outline
Find the best acquisition sources Estimate ROI
Track website visitors Get client feedback
Explore client cycles and interests Use A/X testing
Define personas and scoring rules Analyze campaign results

Duration: 2.5h
Location : Online or onsite

Enroll me

E-Commerce

You have an online store?

This training course will help you offer buyers the best possible client experience, as well as increase your sales revenue.

E-COMMERCE – Training outline
Combine marketing and E-Commerce Estimate ROI
Develop automated campaigns Add data to client profiles
Personalize content based on buying cycle Create a content library
Add dynamic content (such as product recommendations)  

Duration: 2.5h
Location: Online or onsite

Enroll me

Lead Gen

Generating qualified leads is your everyday challenge?

Use efficient web strategies to acquire new leads and increase your conversion rate.

LEAD GENERATION – Training outline
Develop landing pages Create intelligent business workflows
Acquire and update contacts Get client feedback
Add interactive options to forms Find the best acquisition sources

Duration: 2.5h
Location: Online or onsite

Enroll me

Admin

You are responsible for implementation?

This training course will teach you how to configure the platform, manage users and synchronize data.

ADMIN – Training outline
Get started with Dialog Insight Personalize user experience
Configure emails, SMS and push notifications Manage client data
Develop distributed marketing Optimize email delivery
Define access and security rules Add data to client profiles
Synchronize systems  

Duration: 2.5h
Location: Online or onsite

Enroll me