Dialog Insider Blog

Tests A/B - A/B testing

Is it time to break up with your A/B testing strategy?

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Unless you have a full-time data scientist or a harem of analysts (and kudos for you if you do!), you’re probably strapped for time and resources to fully understand what’s wrong with your A/B testing strategy. But there are some common mistakes to A/B testing you should consider before heading to divorce court.

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Thank you emails | Courriels de remerciement | Dialog Insight

16 thank-you emails to boost customer engagement, brand loyalty and sales

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Looking to reach out and touch your leads and customers in a strategic and engaging way? Sometimes, it is a simple as saying “Thank you.”

If the prospect of saying “Thank you” conjures images of your Mom being the head of the Politeness Police and you rolling your eyes as a kid, think again.

Thank yous can be a goldmine for your business.

Many businesses are losing out on a vastly untapped marketing tactic to engage with their target markets: thank-you emails.

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Shopping cart abandonment / abandon de panier d'achats | Dialog Insight

10 surefire tactics to slash your shopping cart abandonment rates

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Are you struggling to understand why-oh-why potential customers are not showing the love and following through on their purchases? Instead of counting sheep, are you kept up at night counting sales conversions? Shopping cart abandonment is indeed a scary topic. Statistics abound at how high abandonment rates are—even in 2018 when there are more options than ever before to encourage potential or returning customers down the funnel.

But before you start worrying that your ecommerce site is turning into a barren wasteland of idling unfilled, semi-filled and overflowing shopping carts, there are some quick and easy solutions you can implement that can kick-start these carts into whizzing on over to the promise land of sales.

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SMS marketing | Dialog Insight

Do’s and don’ts to nail your SMS marketing

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Are you still on the sidelines wondering if SMS marketing is right for your business? Think that SMS marketing is only for the bigwig, global B2C companies?

Think again. SMS marketing can be a huge untapped opportunity for small and medium-sized businesses that are looking to improve their customer’s journey, both towards the end of the sales funnel and post-conversion.

Let’s find out why.

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Email frequency - Fréquence d'envoi courriel

How to find your email frequency sweet spot

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Email frequency is something that your subscribers care about. A lot. The number of emails sent over a period of time can have a significant impact on your revenue and on your engagement rate. Unfortunately, sending more emails doesn’t always lead to more revenue. Too much commercial pressure is the number 1 reason why people unsubscribe from promotional emails. So how do you determine the optimal email frequency?

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Email subject line click | Click sur l'objet du courriel

Top 4 tips to writing email subject lines they will want to click

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Sit back for a second and think about one of the tasks you do the most in a given work day. Check your emails, right? And what is the feeling you get when you see a long, long, long list of unopened emails? Resignation? Despair? Rage? Regardless, you have honed down to a T how to scan that overflowing Inbox and POOF! Delete those emails that come from senders you don’t care about or have email subject lines that make you go “huh?” Ahh, the satisfaction.

But consider this: if you are a digital marketer, your recipients may be considering torpedoing the emails you send out or banish you to land of Unsubscribe, Game of Thrones style, based solely on your subject lines. One study suggests that 47% of people open emails from the subject line alone.

As digital marketers, we invest a lot of money in the design and contents of our email marketing campaigns. However, we can never underestimate the power of a well-crafted, compelling email subject line.

So how can you cut through the email clutter and boost your open rates? Check out our top 4 tips for writing great email subject lines

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Google AMP for Gmail

Google launches AMP for Gmail… what happens now?

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Making the web better for everyone. It’s definitely a worthy objective. That’s the ideology that Google has been putting forward over the past years with its AMP (Accelerated Mobile Pages) project. AMP is an open-source initiative that aims at increasing the download speed of interactive content on mobile web pages. What’s behind the buzz? In order to modernize email and enable developers to create a more engaging and interactive experience, Google has decided to bring its AMP technology to Gmail, its emailing platform.

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Mobile email open rates - Taux d'ouvertures de courriels sur mobiles

Mobile email open rates: results by industry

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We’ve said many times that emails now have a higher than 50% open rate on mobile devices. But what happens to this rate when we study each industry separately? Discover the mobile opening rates by month and by industry for the year 2017.

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RGPD GDPR | Dialog Insight

GDPR: The impacts of the European data protection regulation

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Having dealt with Canada’s anti-spam legislation, we now need to focus on Europe’s General Data Protection Regulation (GDPR). This new regulatory framework of the European Union (EU) will come into effect as of May 25, 2018. It aims at increasing obligations of organizations processing personal data and at strengthening the control that EU citizens have over the collection and use of their personal information. The GDPR applies to any organization that processes the personal data of EU residents and citizens. If it applies to you, here are the steps to follow to ensure compliance.

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Dynamic Content ABC - L'ABC du contenu dynamique

The ABC of dynamic content

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Higher opening and click-through rates, better conversion rates, more engagement – fancy those? Today’s consumers and customers expect you to know their interests; they expect to receive personalized offers. These expectations can be met thanks to dynamic content which allows you to deliver tailored offers to each person on your mailing list. Here’s the ABC of dynamic content to help you get started

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