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3 tips to cut your email marketing cost

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3 conseils pour réduire vos coûts de marketing par courriel

3 tips to cut your email marketing cost

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If you are running a business, you are certainly looking for any possible ways to save money. And it’s pretty important you do this exercise once in a while if you don’t want to lose control and see your expenses rise like crazy.

Email marketing is not the most expensive of all marketing tools, but if you are not careful, you can be spending money you could have saved otherwise. Follow these 3 tips and start saving now!

Reduce design costs

Let’s start with the basics. Before sending an email, you have to create it. And unless you are a professional designer, this will take time… and money. And luckily, there are plenty of tools to help you easily create beautiful emails.

To start, many email service providers offer ready-to-use templates. As some of them offer very easy-to-use features such as drag-and-drop and color picker, you can craft a great email in minutes. Customize the templates with great low cost, or even free pictures to save on stock photo costs.

This blogging site is one of my well-kept secret and I’m happy to share it with you. It contains an extensive list of sites where you can find beautiful free or low costs images for your design, among many other great tools.

Eliminate manual tasks

Are you still doing all your tasks manually? If so, it’s time to consider automating and saving time. Because, you know what they say: time is money. A lot of emails used in marketing strategies can easily be implemented and sent automatically. I’m talking here about email scenarios like:

  • Welcome emails
  • Transactional emails
  • Abandoned cart reminders
  • Customer retention and reengagement messages
  • Product recommendations
  • Birthday offers

You should also think about automating opt-outs and incorrect email validations. Completing these tasks automatically will prevent you from sending further messages to these email addresses, as well as saving you the cost of unnecessary mailings (and potential law suits if you send emails to unsubscribed people!). You will also save on the time required for manually performing these tasks yourself.

If you regularly get new contact lists from an external system, set up automated imports and put your precious time to better use.

Stop making mistakes

It may sound obvious, but sometimes you need to turn to people who know what they are doing. A lot of marketers are just overloaded with work and just try to figure out by themselves the whole email marketing thing in addition to the rest of their tasks. It is admirable – really – but inefficient. Trying to do it all can lead to mistakes and wasted time that will cost you more than asking for a pro’s advice. Maybe you don’t need a full-time email marketing expert with you, but sometimes, outsourcing tasks outside of your super busy team can save you both time and money!


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