October is almost over and the holiday season is approaching faster than we might care to admit. Given that it’s the busiest time of the year for most merchants, you shouldn’t neglect your marketing strategies if you want to stand out from your competition. If you haven’t done so already, don’t wait any longer to plan your promotional emails.
A festive design
Christmas is a time for celebrations and festivities. Hold that thought for your communications by getting creative. Come up with a design that’s out of the ordinary to attract your target market. Keep in mind that you won’t be the only one sending out messages for the holiday season. Yours should stand out. Therefore, avoid recycling the same campaigns you used in previous years. Be original.
If you want to attract attention, organize promotions that differ from those you normally offer during the year. Offer a gift, a coupon with a bigger discount or free shipping for all orders. Include your holiday business hours and the deadline for placing orders to guarantee delivery by Christmas.
Different content can be included in your promotional mailings. You can provide gift ideas, make personalized greeting cards, or offer promotions on your seasonal products or services. Offers that are out of the ordinary are also a good way to re-engage contacts that have been inactive for a long time. Take the opportunity to get them back.
Get a head start
Since many retailers send out holiday promotions, the timing of your mailings is important so you don’t go unnoticed. Start sending your emails a few weeks in advance to avoid the rush and connect with consumers who do their shopping early. Program several different messages so they can be regularly sent out in the weeks leading up to Christmas. This will keep you in consumers’ thoughts and ensure that you stay in contact when they’re ready to shop.
Whether you’re mailing out a special offer, a promotional video or a funny picture, the more interesting the message, the more your customers will want to share it with others. Provide options to forward the message or share it on social media. Your visibility will increase as a result.