For its 3rd edition, Dialog Insight’s Rendez-Vous DI welcomed, on May 4th in Montreal, several dozens of marketing and technology professionals from various sectors of activity. The day, divided into two parts of training, technical and marketing, successfully met its objective by generating new ideas that participants were able to take away and apply in their daily work. Here is a summary of this day rich in learning.
Marketing automation is a tool that has certainly increased in popularity over the years. According to a survey carried out by Ascend2 in 2016, 71% of companies already use marketing automation and, among those not using it yet, 23% plan to do so in the near future. Nevertheless, several false beliefs persist on the subject.
Customer engagement is on everybody’s lips these days. In a very competitive market, with highly informed customers, companies are on the lookout for ways to engage their clients. But what is the best approach to convert a product and service company into a client oriented company? How to give control to customers? And more importantly, whose responsibility is it?
Traditional commerce became E-Commerce, and then changed again to become Omni-Channel! Consumers are increasinlgy using different ways for making their purchases and they all cross roads at some point. Businesses have no other choices than to adapt their strategy to the new generation of these demanding consumers.
Not so long ago, video conferences, smartphones, and all other electronic devices seemed to be special-effect gadgets from the latest science-fiction films. But these devices have now become part of our common daily life. In 2019, it’s crucial for all serious marketers to be proactive as digital marketing evolves rapidly.
Sending an email these days is like jumping in a fierce competition against hundreds of other senders to win a few seconds of your target’s precious attention. And, unless you have an incredibly loyal audience, you need to find clever ways to stand out from the crowd and maintaining their engagement with your brand. Adding animated elements in emails is extremely effective to draw attention, show your originality and increase your results.