Keep your database clean for better overall performance
Nowadays, businesses are collecting an incredible amount of different data about their customers and prospects. Enterprise databases are more than ever fed with new information from all sides.
The large amount of contacts that companies accumulate over the years is of course, very impressive and gives some pride to marketers. But ask yourself, how many of these contacts are really active? By active, I mean who has had any interaction with your brand since the last 6 months. Do the math. It may be surprising to see this number drop considerably.
The question to ask at this point is: how to distinguish relevant contacts from those who have no interest, in this flow of information?read more