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Email

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22 result(s)
1024 536 Dialog Insight

Reponsive Email : 4 Steps to Adjust your Content

At the time of web 4.0, mobile use has exceeded the use of a desktop computer. Indeed, 55% of email openings are mobile and this statistic continues to increase. It is therefore mandatory for all companies to take the responsive turn, if it is not already done.

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1024 536 Dialog Insight

Discover web push notifications

Today’s increase in technology usage pushes organizations to find new and innovative ways to build the consumer-marketer relationship. In order to do that, different channels continue to emerge, such as web push notifications. In this article, discover the basics of this marketing tactic, and how your organizations can benefit !

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5 ways you can benefit from using Mobile Push Notifications

It is more than three billion humans who are active on their mobile daily. Imagine the opportunities that companies have to get in touch with these people? On the other hand, imagine how difficult it is to be relevant when you get in touch with that many people; no one is the same!

In this context, mobile push notifications have been created in order to intervene in the daily life of an individual. Whether shopping, waiting in line, or during a coffee break, there are several opportune moments when the latter will be inclined to use one or more applications.

Discover how mobile push notifications can help your organization !

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734 432 Dialog Insight

Showing your true colours

Much ink has been spilled about colours and emails. How to get your customers in the mood? How to use loud colours to clickbait unwary readers? The psychological undertones of colours. The cultural shades of grey you gotta watch out for. And so forth. You know the drill.

Of course, colours do have the subtle power to make or break your marketing game. But you don’t have to deep dive in Freudian analysis or esoteric arts to get your paintbrushes aligned. What’s the tip from the field? It is all about branding and common sense.

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[Demo] Product release – June 2018

The June product release at Dialog Insight brought new features to our platform! Watch this demo and learn:
– How to share your email results with non-users
– How to manage your domains in self-serve
– How to predefine authorized senders

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734 435 Dialog Insight

Handy tips to craft compelling emails

How many personal letters have you received lately in your mailbox? Compare that with how many emails you receive in your private and work inbox every day. And I’m not even talking about text and social media messages. We’re living in an era where everybody is flooded daily with wave upon wave of emails and messages. How do you stand out in this digital tsunami? The answer is: keep it simple.
No one prays for headaches. Keeping your emails clear, concise and to the point is a sign of consideration for your readers. In return, they’ll reward you with higher open and click-through rates instead of just putting your email in the bin. Here’s a handful of practical tips to help you keep your emails tight and sexy.

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734 435 Dialog Insight

Get up close and personal with your email marketing campaigns

When people give you their email addresses, it’s like they are giving you the keys to their homes—a coveted means to communicating with them. Unfortunately, over time, too many businesses have jeopardized the email relationship with consumers by bombarding recipients with an onslaught of emails, or even worse, emails of sub-zero value. If you’re still rinsing and repeating your email campaigns across all market segments, personas and sales readiness, it’s time to stage an intervention. Here are just some of the basics to incorporate personalization into your email campaigns.

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Top 10 tips to (literally) kill your email marketing campaigns

Email marketing is definitely still a relevant and viable communications channel despite clickbait headlines and your inherent urge to gleefully, albeit somewhat maniacally, trash everything in sight. However, gone are the days where you could simply whip up an oh-so-pretty design, put together some compelling copy, optimize here and there, and expect the conversion floodgates to open. Email marketing is always changing, thanks to evolving customer behaviour and needs as well as evolving technologies. And many marketers are still sabotaging their campaigns by forgetting some crucial aspects of email marketing. Here are our top 10 tips to make sure your email marketing campaigns bust, rather than boom. Say goodbye to your email marketing ROI!

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Is it time to break up with your A/B testing strategy?

Unless you have a full-time data scientist or a harem of analysts (and kudos for you if you do!), you’re probably strapped for time and resources to fully understand what’s wrong with your A/B testing strategy. But there are some common mistakes to A/B testing you should consider before heading to divorce court.

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16 thank-you emails to boost customer engagement, brand loyalty and sales

Looking to reach out and touch your leads and customers in a strategic and engaging way? Sometimes, it is a simple as saying “Thank you.”

If the prospect of saying “Thank you” conjures images of your Mom being the head of the Politeness Police and you rolling your eyes as a kid, think again.

Thank yous can be a goldmine for your business.

Many businesses are losing out on a vastly untapped marketing tactic to engage with their target markets: thank-you emails.

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