Posts Tagged :

Email marketing

Search results for Email marketing
12 result(s)
1024 536 Dialog Insight

Reminder – Measure your emails with the best KPIs

In an era when knowing your customer is paramount, it becomes essential to measure our marketing actions to analyze their reactions and behavior towards our messages. Thus, it will be easier to know what they like to receive, what makes a click, and possibly to anticipate their desires. To do this, knowledge of key performance indicators is required.

So let’s review the various indicators you should watch to have a good idea of the performance of your emails and some tips to improve them.

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1024 536 Dialog Insight

Measure your email with these 6 performance indicators

When we do email marketing, we start by testing all kinds of things, without necessarily knowing what will work. We always have a personal idea of what works and what does not work, but how do we make sure that what we think is what our customers want?

In an era when knowing your customer is paramount, it becomes essential to measure our marketing actions to analyze their reactions and behavior towards our messages. Thus, it will be easier to know what they like to receive, what makes a click, and possibly to anticipate their desires. To do this, knowledge of key performance indicators is required.

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1024 536 Dialog Insight

Optimize your email template for anti-spam filters

Everybody receives a lot of emails in a single day. So much so that consulting it every day is now a routine: it’s part of our daily life. However, for those whose job is to send emails, it’s not always that simple… With spam filter evolution, it’s not always easy to find yourself on the right side of the fence. So, in this article, we dressed up a list of simple actions, but often forgotten, to maximize your e-mail display and deliverability.

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1024 536 Dialog Insight

Handy tips to craft compelling emails

How many personal letters have you received lately in your mailbox? Compare that with how many emails you receive in your private and work inbox every day. And I’m not even talking about text and social media messages. We’re living in an era where everybody is flooded daily with wave upon wave of emails and messages. How do you stand out in this digital tsunami? The answer is: keep it simple.
No one prays for headaches. Keeping your emails clear, concise and to the point is a sign of consideration for your readers. In return, they’ll reward you with higher open and click-through rates instead of just putting your email in the bin. Here’s a handful of practical tips to help you keep your emails tight and sexy.

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3 ways artificial intelligence (AI) is changing the email marketing game

In the near future, Artificial Intelligence will make email marketing even more powerful. Be it by making content more relevant based on different context or by sending an email at the perfect moment. In this article, you will find 3 ways in which AI will improve emails and campaigns, and also how they will be thought and deployed by marketers in the near future.

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560 315 Dialog Insight

[Webinar] The best holiday campaign ideas to get inspired

Yes we know, we can still smell sunscreen in the air. But it’s time to start thinking about your next holiday campaign. To save you some time and let you go back enjoying summer, we thought you’d like to see a series of inspiring holiday campaign ideas that you can steal. In this 30-minutes webinar you’ll discover: • Campaign planning tips • Dynamic personalization example • Original ideas to stand out Yes we know, we can still smell sunscreen in the air. But it’s time to start thinking about your next holiday campaign. To save you some time and let you go back enjoying summer, we thought you’d like to see a series of inspiring holiday campaign ideas that you can steal. In this 30-minutes webinar you’ll discover: • Campaign planning tips • Dynamic personalization example • Original ideas to stand out First name* Last name* Email* Country* Select your countryAfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua & BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamas, TheBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, Democratic Rep. of theCook IslandsCosta RicaCroatiaCubaCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench PolynesiaFrench Southern Territories – TFGabonGambia, theGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuamGuatemalaGuiana, FrenchGuineaGuinea, EquatorialGuinea-BissauGuyanaHaitiHeard and McDonald IslandsHondurasHong Kong, (China)HungaryIcelandIndiaIndonesiaIran, Islamic Republic ofIraqIrelandIsraelItalyIvory Coast…

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734 435 Dialog Insight

Oops! How to survive email mistakes

Shame, discouragement, frustration, PANIC!

These are just some of the emotions that you feel when you’ve just sent an email containing one or more mistakes to hundreds of people. But do not yield to these emotions. After all, to err is human. Everybody makes a mistake at one point. If you’re involved in email sending, you’ll make a mistake too, sooner or later.

Sometimes, mistakes are small, like a typo or an image misalignment. And sometimes more serious, like wrong product pricing, an inappropriate sentence that you forgot to change or the use of a wrong mailing list. This is when an erratum should be used.

You made a mistake? Why not try to turn this embarrassing situation to your advantage? Some “Oops” messages even get better results than the originals. You just need to get this one right.

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CASL: What you need to know before July 1st

Here we are. It’s officially the end of CASL’s grace period. A lot of ink has been spilled since the announcement of the Law enforcement and a lot of information was said about it, true and false. Over time, we kept you informed of the impacts and implications of the Law for your business. If you haven’t had the chance to read it, here’s a recent article informing you of the repercussions already felt by the implementation of the Law, and the important points to follow in order to comply. What changes after July 1st, 2017?

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Look back on the “Rendez-Vous DI” 2017

For its 3rd edition, Dialog Insight’s Rendez-Vous DI welcomed, on May 4th in Montreal, several dozens of marketing and technology professionals from various sectors of activity. The day, divided into two parts of training, technical and marketing, successfully met its objective by generating new ideas that participants were able to take away and apply in their daily work. Here is a summary of this day rich in learning.

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The truth about marketing automation: 8 myths debunked

Marketing automation is a tool that has certainly increased in popularity over the years. According to a survey carried out by Ascend2 in 2016, 71% of companies already use marketing automation and, among those not using it yet, 23% plan to do so in the near future. Nevertheless, several false beliefs persist on the subject.

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Débutant

Vous êtes nouveau sur Dialog Insight ?

Cette formation vous apprendra les notions de base afin de pouvoir lancer vos premières campagnes et être efficace rapidement.

Contenu de la formation DÉBUTANT
Débuter avec Dialog Insight Éditer des courriels
Optimiser la livraison de courriels          Segmenter et cibler des contacts (1 de 2)
Gérer les données clients Analyser les résultats d'une campagne
Préparer une campagne  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Campagnes

Vous êtes responsable des campagnes ?

Ce parcours marketing vous aide à peaufiner vos envois et à optimiser vos résultats.

Contenu de la formation CAMPAGNES
Optimiser la livraison de courriels Personnaliser les contenus
Préparer une campagne Utiliser le marketing social
Gérer une librairie d’images Utiliser les tests A/X
Éditer des courriels Inspecter le rendu et les variantes du message
Envoyer des SMS et notifications mobiles      Analyser les résultats d'une campagne
Segmenter et cibler des contacts (1 de 2)  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

1 à 1

Les stratégies de personnalisation vous attirent ?

Découvrez les étapes de mise en place d’un marketing personnalisé et ciblé ainsi que son utilisation en temps réel.

Contenu de la formation 1-à-1
Créer une libraire de contenus Personnaliser selon le cycle d’achat
Développer des campagnes automatisées Segmenter et cibler des contacts (1 de 2)
Créer des scénarios déclenchés par des actions en temps réel (triggers) Segmenter et cibler des contacts (2 de 2)
Personnaliser les contenus Inspecter le rendu et les variantes d'un message
Dynamiser le contenu (ex : recommandations de produits)  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Analytique

Vous cherchez à comprendre vos résultats ?

Apprenez à analyser vos résultats, à connaître vos clients et à utiliser l’intelligence d’affaires pour offrir des contenus pertinents.

Contenu de la formation ANALYTIQUE
Identifier les meilleures sources d'acquisition Évaluer le rendement
Suivre les visiteurs sur un site web Sonder la clientèle
Explorer le cycle et les intérêts de la clientèle Utiliser les tests A/X
Définir des règles de scoring et des personas Analyser les résultats d’une campagne

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

E-Commerce

Vous avez une boutique en ligne ?

Ce parcours vous aide à offrir une expérience client enrichissante à vos acheteurs et à augmenter vos revenus de ventes.

Contenu de la formation E-COMMERCE
Combiner marketing et E-Commerce Évaluer le rendement
Développer des campagnes automatisées Ajouter des données au profil du client
Personnaliser selon le cycle d’achat Créer une librairie de contenus
Dynamiser le contenu (ex. : recommandations de produits)  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Génération de prospects

La génération de prospects qualifiés est un défi pour vous ?

Utilisez des stratégies web performantes pour acquérir de nouveaux prospects et augmenter vos taux de conversion.

Contenu de la formation GÉNÉRATION DE PROSPECTS
Développer des pages de destination Créer des processus d’affaires intelligents
Faire l’acquisition et la mise à jour de contacts Sonder la clientèle
Ajouter des options interactives aux formulaires Identifier les meilleures sources d’acquisition

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Admin

Vous êtes responsable de l’implantation ?

Ce parcours vous apprendra à configurer la plateforme, à gérer les utilisateurs et à synchroniser vos données.

Contenu de la formation ADMIN
Débuter avec Dialog Insight Personnaliser l’expérience utilisateur
Configurer Courriel, SMS et notifications mobiles Gérer les données clients
Développer un marketing distribué Optimiser la livraison de courriels
Définir les règles de sécurité et d’accès Ajouter des données au profil du client
Synchroniser les systèmes  

Durée : 2,5h
Lieu : en ligne ou en entreprise

M'inscrire à cette formation

Beginner

You are a new Dialog Insight user?

This training course will show you all the basics to get you going quickly and send your first campaigns.

BEGINNER – Training outline
Get started with Dialog Insight Edit emails
Optimize email delivery Segment and target contacts (1 of 2)
Manage client data Analyze campaign results
Prepare a campaign  

Duration: 2.5h
Location: Online or onsite

Enroll me

Campaigns

You are in charge of campaigns?

This training course will help you polish your messages and optimize your results.

CAMPAIGNS – Training outline
Optimize email delivery Personalize content
Prepare a campaign Take advantage of social marketing
Manage an image library Use A/X testing
Edit emails Validate message previews and variants
Send SMS and push notifications Analyze campaign results
Segment and target contacts (1 of 2)  

Duration: 2.5h
Location : Online or onsite

Enroll me

1 to 1

You want to know all there is about personalization?

Discover how to implement a personalized and targeted marketing campaign, and how to use it real-time.

1 TO 1 – Training outline
Create a content library Personalize content based on buying cycle
Develop automated campaigns Segment and target contacts (1 of 2)
Trigger scenarios based on actions Segment and target contacts (2 of 2)
Personalize content Validate message previews and variants
Add dynamic content (such as product recommendations)  

Duration: 2.5h
Location : Online or onsite

Enroll me

Analytics

You are looking for answers in your results?

Learn how to properly analyze your results and better understand your clients in order to offer more appropriate content.

ANALYTICS – Training outline
Find the best acquisition sources Estimate ROI
Track website visitors Get client feedback
Explore client cycles and interests Use A/X testing
Define personas and scoring rules Analyze campaign results

Duration: 2.5h
Location : Online or onsite

Enroll me

E-Commerce

You have an online store?

This training course will help you offer buyers the best possible client experience, as well as increase your sales revenue.

E-COMMERCE – Training outline
Combine marketing and E-Commerce Estimate ROI
Develop automated campaigns Add data to client profiles
Personalize content based on buying cycle Create a content library
Add dynamic content (such as product recommendations)  

Duration: 2.5h
Location: Online or onsite

Enroll me

Lead Gen

Generating qualified leads is your everyday challenge?

Use efficient web strategies to acquire new leads and increase your conversion rate.

LEAD GENERATION – Training outline
Develop landing pages Create intelligent business workflows
Acquire and update contacts Get client feedback
Add interactive options to forms Find the best acquisition sources

Duration: 2.5h
Location: Online or onsite

Enroll me

Admin

You are responsible for implementation?

This training course will teach you how to configure the platform, manage users and synchronize data.

ADMIN – Training outline
Get started with Dialog Insight Personalize user experience
Configure emails, SMS and push notifications Manage client data
Develop distributed marketing Optimize email delivery
Define access and security rules Add data to client profiles
Synchronize systems  

Duration: 2.5h
Location: Online or onsite

Enroll me