Reminder – Measure your emails with the best KPIs
In an era when knowing your customer is paramount, it becomes essential to measure our marketing actions to analyze their reactions and behavior towards our messages. Thus, it will be easier to know what they like to receive, what makes a click, and possibly to anticipate their desires. To do this, knowledge of key performance indicators is required.
So let’s review the various indicators you should watch to have a good idea of the performance of your emails and some tips to improve them.read more