15 KPIs to measure when doing marketing automation
Launching a marketing automation campaign without having key performance indicators to monitor is probably the worst way to go. It’s all well and good to do marketing automation, but if you do it without analyzing the results, it’s hard to distinguish what works from what does not work.
Following the right KPIs can help you keep track of these things and some indicators are essential for the well-being of your company. However, each KPI must be linked to a well-defined strategy to make sense.read more