Marketing personas: where to start to define them?
Ah, marketing personas! You probably have been hearing about them for a few years now. I actually think that’s a good thing. Indeed, I hope that small and large organizations now recognize the importance of having this marketing tool. If you are an organizations that still haven’t done that reflection, then this article is for you. Discover 3 relatively easy steps to pass in order to get to the best personas ever !read more