{"id":12212,"date":"2025-06-09T16:16:28","date_gmt":"2025-06-09T20:16:28","guid":{"rendered":"https:\/\/www.dialoginsight.com\/?p=12212"},"modified":"2025-10-17T11:07:21","modified_gmt":"2025-10-17T15:07:21","slug":"conference-insights-connexion-2025","status":"publish","type":"post","link":"https:\/\/www.dialoginsight.com\/en\/blog\/customer-data-platform\/conference-insights-connexion-2025\/","title":{"rendered":"Conferences, Insights, and Practical Perspectives on Personalization, Automation, and Data Sovereignty"},"content":{"rendered":"\n<p>On May 28, the Dialog Insight team took part in <strong>Connexion \u2013 Les Affaires<\/strong>, a flagship event for digital, marketing, and business transformation professionals in Quebec. Throughout the day, we had the opportunity to share our vision during three sessions at our booth, speaking to a curious and engaged audience.<\/p>\n\n\n\n<p>Here\u2019s an overview of the topics we explored \u2014 along with useful resources to dive deeper into each one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Automating the Customer Lifecycle to Boost Engagement and Retention<\/h2>\n\n\n\n<p><strong>Main conference \u2013 presented by Alexandre Thouin (Dialog Insight) and Jean-Beno\u00eet Dumais (Les Librairies ind\u00e9pendantes du Qu\u00e9bec)<\/strong><\/p>\n\n\n\n<p>This keynote session demonstrated how a structured approach to communication automation can transform not only the customer experience \u2014 but also business performance.<\/p>\n\n\n\n<p>Using a real-world case \u2014 that of <strong>Les Librairies ind\u00e9pendantes du Qu\u00e9bec<\/strong>, a Dialog Insight client since 2019 \u2014 we showed the impact of a lifecycle-based strategy: onboarding, conversion, loyalty, retention, and reactivation.<\/p>\n\n\n\n<p>This testimonial revealed the measurable impact of smart automation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>9% increase in second purchases thanks to automated follow-ups<\/li>\n\n\n\n<li>38.1% open rate and 8.4% click-through rate<\/li>\n\n\n\n<li>Stronger loyalty, with 55% of customers returning three years in a row<\/li>\n<\/ul>\n\n\n\n<p>By prioritizing strategy over operational complexity, LIQ was able to optimize its customer journeys with impressive efficiency.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Further reading<\/strong>:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.dialoginsight.com\/en\/customer-stories\/librairies-independantes-du-quebec\/?utm_source=nurtureconnexion&amp;utm_medium=blog&amp;utm_campaign=grillematurite\" target=\"_blank\" rel=\"noreferrer noopener\">Client Story \u2013 Les Librairies ind\u00e9pendantes du Qu\u00e9bec<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dialoginsight.com\/en\/blog\/manage-customer-lifecycle\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Manage the Customer Lifecycle to Drive Loyalty and Revenue Growth<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. Maturity Grid \u2013 Assess Your Level of Marketing Personalization<\/h2>\n\n\n\n<p><strong>Workshop presented by Jeanne-Ermine Michel and Dorian Imbert<\/strong><\/p>\n\n\n\n<p>In this workshop, we introduced our <strong>Marketing Personalization Maturity Grid<\/strong>, a tool that helps organizations assess where they currently stand \u2014 from generic communications to predictive personalization \u2014 and identify realistic steps for gradual improvement.<\/p>\n\n\n\n<p>Many companies find themselves at <strong>level 3<\/strong>, where segmentation is based on basic behavioural data (clicks, opens), but lacks a long-term relationship strategy. We showed how moving to <strong>level 4<\/strong> \u2014 behavioural automation \u2014 is a strategic and achievable shift.<\/p>\n\n\n\n<p>At level 4, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Move from campaign-based logic to continuous relationship-building<\/li>\n\n\n\n<li>Create automated workflows triggered by customer behaviours and lifecycle stage<\/li>\n\n\n\n<li>Reduce unsubscribes and increase retention<\/li>\n\n\n\n<li>Boost impact while reducing manual effort<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Want to go further?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.dialoginsight.com\/en\/documentation\/maturity-grid\/?utm_source=nurtureconnexion&amp;utm_medium=blog&amp;utm_campaign=grillematurite\" target=\"_blank\" rel=\"noreferrer noopener\">Download the Marketing Personalization Maturity Grid<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. Data Sovereignty \u2013 Canada vs USA<\/h2>\n\n\n\n<p><strong>Workshop presented by Coralie Tranchida and Benjamin Guay-Marceau<\/strong><\/p>\n\n\n\n<p>This session helped clarify a topic that\u2019s often misunderstood: the difference between <strong>data hosting<\/strong> and <strong>legal control<\/strong>. Even if your data is stored in Canada, it may be accessible to U.S. authorities if it\u2019s managed by a provider subject to the <strong>Cloud Act<\/strong>.<\/p>\n\n\n\n<p>We also covered <strong>Law 25<\/strong>, now in force in Quebec, which places strict conditions on transferring personal data outside the province.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why it matters<\/strong>:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Cloud Act gives U.S. authorities access to data, even if it\u2019s hosted in Canada<\/li>\n\n\n\n<li>Law 25 prohibits such transfers without explicit consent and requires rigorous governance<\/li>\n\n\n\n<li>A false sense of compliance can expose your business to legal and reputational risks<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What you can do<\/strong>:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose a local provider not subject to the Cloud Act<\/li>\n\n\n\n<li>Look at legal jurisdiction, not just hosting location<\/li>\n\n\n\n<li>Require recognized certifications (ISO 27001, SOC 2 Type 2)<\/li>\n\n\n\n<li>Train your teams on sovereignty and compliance best practices<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Further reading<\/strong>:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.dialoginsight.com\/en\/documentation\/cloud-act\/?utm_source=nurtureconnexion&amp;utm_medium=blog&amp;utm_campaign=grillematurite\" target=\"_blank\" rel=\"noreferrer noopener\">Guide \u2013 The Cloud Act and Data Sovereignty: What You Need to Know<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dialoginsight.com\/en\/blog\/data-security-the-legal-responsibilities-of-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Security: Legal and Strategic Responsibilities for Businesses<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dialoginsight.com\/en\/blog\/hosting-vs-data-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hosting vs. Data Management: What Companies Need to Know<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Discover key insights from Dialog Insight\u2019s sessions at Connexion \u2013 Les Affaires on automation, personalization, and data sovereignty.<\/p>\n","protected":false},"author":13,"featured_media":11649,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-12212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-data-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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